Background Info for ABC Store

This Department Presents an Overview of

 ABC's Health-care and Wellness Store Facility 

That Was Closed Permanently On April 24, 2014

     The information presented in this department will provide some very important natural health-care concepts for your use.  We will also provide important background information about our health-care concepts education business.  Reviewing this information will enable you to understand some of the important natural health-care education work that Lon has been doing during the past 20+ years. 

     You will gain an understanding of the comprehensive nature of his natural health-care and wellness concepts knowledge and his extensive work experiences with our alternative health type natural health-care and wellness concepts education services for our customers

     The Home department of this website explained how Lon Willoughby gradually acquired the special natural health-care and wellness concepts knowledge that was necessary for him to understand how to develop our very important and valuable Advanced Natural Health-care and Wellness Concepts Home-study Education Services.  

     ABC of Health provided a unique Health-care and Wellness Store in Greenville County, South Carolina for 15 years, and the last four years were at our Mauldin store location (52 months). 

Lon and his wife Janie bought their home in Mauldin in November 1977 so they were very familiar with the Mauldin area.  As explained in the About ABC Department, prior to our Mauldin location, this health -care and wellness store facility was located in nearby Greenville for almost ten years (moved to Mauldin during the last few days of December 2009),  

     Throughout the 15 years that we operated our health-care and wellness store, we were a retail outlet for important natural health-care and wellness products, and we also provided very important health-care related educational services. (we served all of the major Greenville area)  Throughout those years, our main objective was to help our customers learn how to take better care of their natural health and wellness assets.

     We stocked several hundred quality nutrition supplement products, and we offered generous discount prices on most of those products (daily).  We also had health-promoting equipment for air filtration and air purification as well as water filtration and water purification equipment.  In addition, we had excellent healthy-cell promoting exercise equipment (CHI and rebounder type exercisers).  

We also offered health-care and wellness concepts education services: 

      1.  classroom education about special health-care and wellness concepts, and 

     2. personalized health-care consultation sessions.   Those natural health-care and wellness services were discussed briefly in our Home department (as shown in the information below).  

     We have several websites that present various natural health-care and wellness subjects in logical categories called departments

     You can quickly scan through the links for various departments at this website to get an overview of the very important natural health-care and wellness concepts that are presented at this large website

     Our websites are designed to be complementary to each other, and it is important for you to scan through the departments of this main Health-care and Wellness Concepts Education website



     Health-care Products:  We will list some of the natural health-care products and services that we used to offer customers in our natural health-care and wellness store.  This information will enable you to understand the comprehensive nature of the natural health-care products and services that we offered the public and it will help you understand the comprehensive nature of our current natural health-care and wellness concepts educational services.

     Lon Willoughby was our store manager and our resident natural health-care consultant, and nutrition consultant, and healthy lifestyle coach Lon still has the extensive and comprehensive natural health-care knowledge that he had when our natural health-care and wellness store was in operation.

     Our health store offered quality brands of vitamins, minerals, trace minerals, many herbs, many  enzyme products (more than 10 formulations), a good selection of essential oils, nutritional fish oils and plant oils (Omega 3, 6, 9, EPA and DHA, etc.), several body massage oils, skin creams, and special beauty facial skin conditioning products, shampoo, soaps, safe mouth wash (no harmful chemicals), and excellent toothpaste (without the dangerous fluoride chemical).

     We also stocked special products that could enhance brain chemistry to help improve learning ability, memory and recall, and we had products that could help increase longevity potential.

     In addition to those products, we also had pH test strips and helpful pH educational information, excellent probiotics, proteins powders (egg, pea, rice, soy, whey) and several other  important  sports type products.   We had a very good selection of safe and responsible weight loss products, and our personalized weight loss counseling services could help with clients' weight loss objectives. 

     Lon Willoughby knows how to enhance substantially (improve effectiveness) of most other popular weight loss type programs that clients might already be using.


     Health-care Equipment:  We also offered important health-promoting equipment such as air filters, air purifiers, water filters, water purifiers, water alkalizers and ionizers, and very important bathing water filters - shower filters and bath tub filters. 

     We also stocked an air and water purifier combined that was also an excellent raw food sanitizer unit (could destroy harmful microbes with ozone gas in about 15 minutes).  This special unit could sanitize raw fruit, raw nuts and seeds, and raw salad or vegetable products.  This is a very important unit to have in the home, and we were the only dealer in the Greenville, S.C. area for this special unit.  Lon and his wife Janie own one of these units and they really like it.

     We also offered super health-promoting exercise equipment that will be explained later in this department.    

     Our resident natural health-care and wellness consultant had acquired substantial knowledge about the very important health-promoting types of equipment that we stocked and promoted for sale.

     For years, people could visit our Pure Water department to obtain information about the importance of bathing water filters whenever a person is using municipally treated water.  This water usually has chlorine and ammonia added to help control possible pathogenic (harmful) microbes that may be in the water.  In general, this is a good thing because the chemicals help control the amount of harmful microbes that may be in the water.  However, bathing water filters are especially important when small children or pets are being bathed for the reasons explained below.   

     Without an appropriate bathing water filter, people can be breathing toxic "free chlorine gas" while they are bathing.  Unlike "dissolved chlorine" which stays in the water as you bath, the "free chlorine gas" comes out of the water as a harmful toxic gas and it quickly contaminates the air that you breath as you bath (shower or tub bath) when typical municipal processed water is being used. 

     This free chlorine gas can damage body cells and organ systems (brain, eyes, heart, liver, kidneys, stomach and digestive system, etc.), and this damage can accumulate over time to do substantial harm to body cells and organ systems (over a period of months and years). 

     Would you like to see some scientific reports about these conditions?  We present a review of several very important brief excerpts from scientific reports about these health-care issues in our Pure Water department.

     This is exceptionally important health-care information but it is no longer available to visitors to this website; it is only available to our Americans 4 Justice private education club members      (this department is now protected by a user login code and password code).   A word to the wise person is sufficient notice for our A4J club members about these very important natural health-care issues.

     Do you want to be a wise person about important natural health-care issues? Then keep reading because we have more valuable natural health-care concepts to share with you below. 

     Exercise Equipment:  Our health and wellness store also offered excellent equipment like the remarkable CHI exerciser and quality built best-value rebounder exercisers (40 inch diameter - a mini-trampoline designed especially for indoor use but can also be used outside in good weather).  

     We had both types of exercise equipment on display and visitors could exercise briefly on our display equipment to have a good opportunity to actually experience how these special exercise equipment units perform.  

 Special Exercise Equipment Information

     Many people do not know that rebounding is one of the most important exercises that one can do to help optimize the health of all body cells simultaneously (adults have an estimated 30 trillion body cells).  Yes, rebounding is more beneficial to all body cells than walking or jogging or swimming or any other type of easy exercise that Lon Willoughby is knowledgeable about. 

     Rebounding inside your home is much safer than walking or jogging outside the home.  Rebounding can be done in the comfort of home with music or TV programs, or DVD or CD audio learning programs, irrespective of the weather condition outside the home.  With a rebounder in the home, a person can be safely learning and exercising at the same time, whenever it is convenient to do so.   

     This is truly an outstanding exercise for all family members (young children, teenagers, adults, and senior citizens - they can all enjoy gentle rebounding).  

     IMPORTANT NOTES:  Ten minutes of gentle rebounder exercise once or twice a day is an incredible benefit to all body cells, including the brain, the eyes, the heart, the ears, the liver, the kidneys, the stomach, the pancreas, the entire intestinal system, the entire skin system, and all other body organs and parts (bones, joints, etc.).  All body cells get a gentle gravity massage on every gentle up and down motion bounce. 

     Just a little movement up and down does wonders for body cells due to the way that gravity  massage actions activate the lymphatic system and also activate the blood flow system (causing  greatly improved oxygenation of the blood and thereby improving oxygenation of all body cells). 

      WOW!   Rebounding is an incredible way to exercise, and it takes only a few minutes to get very beneficial results.  Just ten minutes of easy exercise, light bouncing and light and easy running in place, can do wonders for the lymph system and the blood system simultaneously.  Trillions of body cells can quickly benefit from this motion, throughout the entire body, including brain cells.   

     We have additional websites that are not available to the general public (login name and password protected).  However, our Americans 4 Justice private education club members will be given access to some of those websites at the appropriate time for each protected department or protected website. 

     They can then conveniently learn more about the very special types of quality-built exercise units that we used to offer for sale in our natural health-care and wellness store.  Those same equipment units are available for sale on the Internet, and we can direct our A4J club members to those special units at very good discount prices.

     Our special websites provide very important natural health-care and wellness concepts about several vital health-care issues that are not presented at this main  Natural Healthcare and Wellness Concepts Educational website

     Important Note:  You may find it helpful and informative to simply scroll down slowly through this ABC's Health Store - Background Info Department to review the numerous ways that we used to offer help to our health store customers for improving their healthy lifestyle action plan in very important ways.  Lon Willoughby still has all of that special knowledge so he can help our "A4J private education club members" improve their natural health-care actions a lot

     We can now help individual A4J club members  and A4J club member families greatly improve their knowledge about very important natural health-care and wellness concepts.  This can make a BIG difference in better long-term health - more energy, improved brain power, and increased physical vitality - with the added potential for a healthier and longer lifespan.  Wow!  This is a remarkable natural health-care and wellness education opportunity but it is only available for our "A4J club members."


Quick Summary of Our

Natural Health-care and Wellness Concepts Educational Services

     Natural Health-care Education Services:  We used to offer special health-care and wellness concepts education classes (in our health store classroom) that could educate people about some of our advanced natural health-care, wellness, and fitness concepts.  Lon knows how to teach these concepts in ways that are easy to understand and also easy to use for improving the health and vitality of our A4J private education club members (physically, mentally, and emotionally).

     Better family harmony and performance is possible when A4J family members begin using some of our alternative health type advanced natural health-care and wellness concepts. 

     Our special health-care and wellness concepts can also help people perform better at work (in their chosen career field) - with better brain power and better emotional control.  These very important health-care improvements can enable better human relationship skills with company employees and supervisory personnel, and this can enhance the workplace performance substantially.  

     These very important natural health-care improvements can also result in better work performance and achievement  for the people that may be affected directly by these improved human relationships skills.  This can also improve the work performance of people that are affected indirectly as well.

     Our proprietary and copyrighted natural health-care and wellness concepts are exceptionally important because some of them are major breakthrough advancements in natural health-care and  wellness management concepts.  These very important advanced natural health-care and wellness concepts are available now only to our Americans 4 Justice private education club members.

     Lon and Janie Willoughby have worked together as a competent education team to make these very important and valuable natural health-care and wellness concepts available in a more comprehensive manner with the A4J home-study education services that they developed.  These education services will make it much easier and much more convenient for A4J club members to learn about our special natural health-care and wellness concepts - in the convenience of their home or residence using our Internet based education services.

     "Qualified visitors" can obtain more information about our Advanced Natural Health-care and Wellness Concepts Home-study Educational Services by visiting the Home Department of this website.


     The Home department of this Natural Health-care and Wellness Concepts Educational website presented information about Lon Willoughby's extensive special education in alternative health type natural health-care and wellness concepts.  In addition to all of the natural health-care and wellness concepts education that Lon acquired, he also acquired
a lot of valuable natural health-care and wellness concepts work experiences while he was providing natural health-care and wellness concepts education services for hundreds of customers in our natural health-care and wellness store in Greenville County, SC.  (Our natural health store operated from January 4, 1999 until April 24, 2014.)

     That 15 years long natural health-care and wellness education and work project was accomplished at a very high cost for Lon Willoughby and his wife Janie.  Their corporate natural health and wellness store business usually lost many thousands of dollars each year, and by mid-year 2014, it had cost the two of them and this company more than $1,700,000 - in health store operating losses (employee costs, facility rent, utilities and other operating costs, insurance costs, advertising costs, bank loans - interest costs, etc.) and in Lon's personal lost income - zero income for those 15 years.

     Lon and Janie had to live very conservatively during those years because their income source was Janie's school teacher pay.  Janie retired in 2007 and their income was even less than before.  Their many personal loans to the corporate health store business were a very serious financial burden (they had personally loaned the business more than $600,000 over the years of operation). 

     They refinanced their home three times over those years, to obtain equity money for operating the corporately owned health-care and wellness store, and they still had to borrow twenty thousand dollars on an equity line of credit and also borrow money numerous times on their credit cards to keep moving forward with their corporate health-care and wellness store business ($200,000+ in credit card debt).

     That extensive 15 years project bankrupted Lon and Janie, and they finally closed the health and wellness store business on April 24, 2014.  However, Lon and Janie did not give up and quit working with Lon's exceptionally important natural health-care education objectives, as explained below.

     Question:  If ABC of Health was losing a lot of money with their corporately owned natural health and wellness store business, and if the business was a very heavy financial burden for Lon and Janie, why did they allow the business to continue operating for so many years?   (A very good question.)


     1.  The natural health-care and wellness store personnel were helping a lot of customers with their natural health-care issues each year, as Lon intended.  However, the amount of health-care help that customers typically allowed us to provide was usually too limited in scope. 

     Most customers were not willing to spend time with us learning about the very important natural health-care and wellness concepts that Lon was willing to share with them.  Only a few customers were willing to pay for a valuable natural health-care consultation session with Lon Willoughby. 

    Unfortunately, most customers had no idea how inadequate their natural health-care and wellness concepts knowledge was, and they did not want to attend the Free classes that Lon was offering them on a weekly basis.  So it was very difficult for Lon to help most customers very much.  However, Lon understood that it was better to provide a little help for our customers than to close down and provide no help to them.

     Customers usually wanted to purchase their products and get on their way quickly.  Lon and our assistant store manager understood those common situations, but Lon did not want to terminate the health-care help that we were providing to many customers every month that went by, even though that help was considerably less than what Lon wanted to provide to our customers.

     2.   Lon was determined to succeed with the very important natural health-care and wellness concepts objectives stated previously, and he knew that he was making progress toward achieving those goals as each year went by.  He and our other store personnel were gaining valuable experiences each year as they worked with hundreds of health store customers - explaining helpful nutrition information to them on an as-needed basis about the more than five hundred health store type nutrition products that we stocked for our customers' benefit and their shopping convenience.

     3.  Lon was also routinely providing helpful information to selected customers about the health-promoting equipment units that we stocked for potential sales to customers - air filtration and air purification equipment, water filtration and water purification equipment, exercise equipment (quality built CHI exercisers and Rebounder exercisers), and Infra-Red Portable Sauna detoxification units.

     4.  So Lon continued to work with our health and wellness store business while he was trying to develop ways to help the business become profitable.  In that regard, he took no salary or wages because the store was not showing any profit, month to month, and year after year.   The normal overhead costs exceeded our profit margin. 

     Lon understood that the store was continuing to accumulate substantial losses and more debt, month after month.  Consequently, he understood that the business could not afford to pay him for his very valuable work in managing and working in our complex health-care and wellness store. 

     Lon was supposed to get paid a modest salary from the store profits on a monthly basis, but the business continued to have losses month after month, and year after year. 

     He and Janie repeatedly had to loan the business more money and also had to borrow more money on their credit cards for store product replenishment inventory purchases, and so they could have funds to responsibly pay our store employees properly (no employee ever missed a normal payday).

    Lon and Janie Willoughby had good credit so they could borrow money on their multiple credit cards at lower interest rates than they borrow money with local bank loans.

     5.  Lon remained somewhat hopeful through the years that he would eventually develop more effective ways to educate our "reluctant" health and wellness store customers.  He wanted to help customers learn how to take important natural health-care actions that could help them improve their lifestyle and take much better care of their very important and valuable natural health assets

     However, customers generally showed no significant interest in our very responsible and caring efforts to help educate them about Lon's very important and valuable natural health-care concepts

     Lon eventually learned that customers in general did not understand how little they knew about taking good care of their precious natural health

     He was continually trying to develop ways to help them understand that they needed more health-care education, but it was a case of "ignorance is bliss" for all customers. This situation is explained in some detail in the "Healthcare Myths - Dangerous Beliefs" Department at this website

     Health Store Prices:  health store customers usually understand that they will probably pay somewhat higher prices when they conveniently purchase their health store type products at a local independent health store (compared to deep-discount stores and Internet or mail-order prices). 

     Customers generally do not understand why this is usually necessary:  small independent health stores have much less buying power than the multi-million dollar stores (Costco, Sam's Club, Target, Walmart, etc.), or the large Internet nutrition products outlets, or the large mail-order nutrition products outlets

     Small stores generally have to pay 25% to 35% more for their product purchases than the big stores have to pay for their product purchases (for the very same products).  Yes, you're right, that is not really fair, but that is the way the wholesale markets usually work. 

     Big purchases (bulk orders) routinely get substantial discounts off the regular wholesale prices.  The independent health stores' relatively small orders do not get those discounts off of the standard wholesale prices.  Consequently, the small independent health stores cannot compete with the deep-discount prices offered by the big multi-million dollar type businesses.

     In many situations, the small independent stores purchase their products at about the same prices that the deep-discount businesses are selling the same products for (their discounted prices).  So you see, there is no reasonable way for the small stores to compete with those discount prices.

    Most people want to save money by reducing their costs when buying various products.  Our customers were naturally interested in purchasing their health store products at the lowest cost possible, and when they could find the products they wanted cheaper somewhere else, that is where they would usually purchase their products.  This makes sense when taking a short-term view of this situation, but it can be very short-sighted with a longer-term view - it can cost them their life. 

     Most customers will learn how to buy their health store type nutrition supplement products where the prices are lowest (on the Internet, or by mail-order, or at the local big deep-discount stores) and that cost savings objective is usually more important to them than their interest in obtaining very valuable natural health-care information free at their local health store.  Consequently, the small local health stores eventually have to go out of business, and thousands of stores have already closed down.

     Question:  How will that closing situation affect health store type customers in the longer-term? 

     Answer Those customers can no longer get the valuable free natural health-care information that could have helped them improve their health-care actions and their lifestyles, and could have probably helped them extend their healthy years, and may have helped them learn how to save their life.

     As a result of those very common situations, by mid-year 2013, most of the local independent health stores in the Greenville, South Carolina area had already closed their business.  All of the important free natural health-care and wellness concepts information that was being provided to thousands of customers by helpful health store employees was no longer available to those customers.  

     ABC of Health was the ninth independent health store to close down in Greenville County.  Since then, a very popular and prominent independent health store has closed down.  That tenth local health store closing was for one of the most successful health stores in the upstate area of South Carolina for many years, but they still had to close their store due to the changing marketplace.

     Even with all of the business advantages available for operating franchised GNC health stores, that national company has also closed hundreds of their nutrition product stores in recent years. 

     Taking a national view of this evolving situation, how is this going to affect the health of millions of American citizens when most of the small health store throughout America have closed their door permanently?  This has been happening on a continuing basis in recent years to the many thousands of small independent health stores that existed in America just ten years ago. 

     The health of the American customers who liked to shop at very helpful health stores will clearly not benefit health-wise from these changing economic conditions.  The health of millions of Americans will be affected adversely by these evolving marketing changes. 

     Health-care actions that are taken by those health-care conscious shoppers will not likely get better or even remain the same over time.  This will affect the new health-care conscious shoppers more than the long-time experienced health store customers.  The new health-care conscious shoppers do not generally have as much natural health-care and wellness shopping knowledge as the more experienced health-care shoppers.  The newer shoppers will not have a convenient and practical way to obtain that very valuable natural health-care and wellness concepts knowledge.

     It was clear to Lon Willoughby that some other form of natural health-care education needed to be  available to health-conscious shoppers throughout America.  Lon understands that most of these people need encouragement on a frequent recurring basis to help them stay on track and continue to do the right things to take good care of their natural health assetsWhy is this necessary?

     There are many temptations in American society that motivate people to do the wrong things for their health - buy fast foods and harmful sweet drinks, buy junk foods loaded with sugar and also  convenience type food products that contain harmful trans fats, buy soft drinks loaded with high-fructose corn syrup (or artificial sweeteners) and have chemical coloring agents, and many contain caffeine stimulates, and all the carbonated drinks are acidic because they must contain adequate acidity or they will not carbonate properly.  There is also frequent temptations to buy cheap nutrition supplement products that contain seriously inferior quality nutrients (especially minerals).

     Unfortunately, those convenient and enticing motivating factors can quickly take the place of the helpful and very valuable natural health-care education and encouragement and motivation that was being provided to customers by the tens of thousands of health store employees throughout the nation (who could not continue working in the thousands of health stores that were rapidly going out of business).   

     It is clear to Lon Willoughby that there is a very important natural health-care and wellness concepts education need that exist now, more than at any time in the last 70+ years.  Americans today have many more temptations in the marketplace to do the wrong things for their health than ever before.  Lon sees and understands these harmful market-driven situations clearly, and he understands their very harmful effects on millions of Americans on a continuous basis.

     The big problem is this:  where can millions of health store customers find a suitable natural health-care and wellness concepts education program to help take the place of the health-care information and encouragement and motivation that was previously being provided at their local independent health store?   Lon has searched the marketplace, and he has not found any natural health-care concepts home-study education program that is suitable for this very important purpose.  

     Fortunately, Lon has learned how to provide much better natural health-care and wellness concepts education than has ever been available for ordinary people in America.  (ordinary people = not health-care practitioners)  Consequently, Lon and Janie Willoughby spent several years developing remarkable advanced natural health-care and wellness concepts home-study education services that  present a major advanced breakthroughs in practical, responsible, and sensible alternative health type natural health-care and wellness concepts education.

     It is important for you to know that Janie is a professional educator with a Masters Degree in Education (Furman University) and more than 38 years of teaching experience.

    Most of that public school teacher experience was in educating high school students in social studies courses (American Government, American History, Economics, and Psychology)Janie was qualified to teach all of those subjects to high school students, including teaching the advanced classes where smart students earned college credits with special classes while in high school.

     Her advanced teacher education and many years of teaching experience enabled Janie to be a very important person in the development of our Advanced Natural Health-care and Wellness Concepts Home-study Educational Services for members of our Americans 4 Justice private education club.   (A4J club members)

     She uses her special teaching skills to ensure that each section of our education services that Lon personally developed is presented in a way that is easy to read and understand and easy to learn how to use competently

     Janie Willoughby is also in charge of developing the American Citizenship portion of our natural health-care and wellness concepts education program services, and her teaching experiences with social studies courses for many years was very valuable in this area of our special A4J education course development

    The marketing logistics involved with providing advanced natural health-care and wellness concepts education services for thousands of people are very complex because there are many technical factors to consider carefully, including several very important security issues to consider.

     Lon and Janie have completed their development of our very important and valuable Advanced Natural Health-care and Wellness Concepts Home-study Education Services that can help thousands of selected natural-born American citizens regarding this very important natural health-care and wellness concepts education dilemma We will provide more information about our very important natural health-care and wellness concepts education programs later at this website.

Major Decision Time

     Flashback to year 2013:  During that year, Lon Willoughby finally realized that his optimistic and hopeful vision that our company would be able to help educate our customers more effectively was not going to happen in any substantial way. 

     It had become clear to Lon that customers believed that they knew about all they needed to know about natural health-care and wellness concepts.  They had repeatedly shown that they were not interested in attending Lon's natural health-care and wellness concepts education classes - even though they were Free classes 

     Irrespective of Lon's determined diligent work efforts with our natural health and wellness store, and his continued efforts to help educate our customers about
nutrition products and advanced natural health-care and wellness concepts over the years, the annual business losses continued to accumulate each year as the Internet became more available to more of our regular customers - in addition to having to contend with increasing competition from local big discount stores (BJ's, Costco, Sam's Club, Target, Vitamin Shoppe, Walmart, etc.).

     Over the years, nutrition products outlets on the Internet became much more popular with
many customers as their use and proficiency with computers, and tablets, and smartphones increased, and many sales were lost for our health store business due to the deep-discounted prices that were readily available from well-financed sophisticated Internet-type nutrition products outlets. 

     Many other nutrition product sales were lost for our business due to the
deep-discounted prices that were available from popular multi-million dollar mail-order companies, and the local big discount stores identified above

     In addition to those very competitive situations, many major local businesses were providing  more and more competition for our nutrition product sales.  Over time, our small independent health store had been in competition with twelve independent local health stores, 3 major chain nutrition stores, and we had also been in competition with eight local GNC franchise type nutrition stores.

     Many local grocery stores and pharmacy stores were also selling health store type products, and so were the local multiple K-Mart stores, and the local deep-discount stores such as BJ's, Costco, Sam's Club, Target, Vitamin Shoppe, Walmart, etc.

     A lot of big companies had decided to begin selling many of the traditional health store type products.  For 60+ years, small independent health stores across America had worked diligently to develop a substantial customer base of millions of health conscious people. 

     Many big companies saw that situation as a lucrative developed market to tap into - so grocery stores and drug stores began selling more health store type products.

     This was tough competition because their customers were routinely already in their stores so it was easy for customers to also purchase some "health store type products" at competitive prices while shopping in those stores.

     Those shopping conveniences also occurred for customers shopping in other stores, including: 
BJ's, Costco, K-Mart, Sam's Club, Sears, Target, Vitamin Shoppe, Walmart, etc.
     Some nutrition products were also being sold at many other local businesses (exercise gyms, mini-markets, gas stations, etc), and by numerous network marketing companies (Multi-level marketing - independent representatives selling to friends and family members).  As you can see, serious competition was readily available in too many places within our local Greenville area. 

The nutrition products market became too diverse; there were too many places for health store type customers to purchase health store type nutrition products. 
In addition to those problems, the independent health stores could not compete effectively with the big companies' buying power and their deep discount prices (for the reasons explained above). 

     You now understand why the market shares for the independent health stores became so small that they could not obtain enough product sales to make a profit on a month to month basis. 
Their continuing deficiency in sales and their substantial overhead costs were causing local independent health stores to close down due to their accumulating operating losses.  By mid-year in 2013, seven local independent health stores had already closed down in Greenville County, SC in recent years.    

     In October 2013, Lon had to make a final decision about renewing the lease of our 3500 square foot health and wellness store for another year.  In evaluating that situation, he reluctantly concluded that the deep-discounted Internet competition prices, and the other big competitors identified above, had become so pervasive that we could not succeed with our natural health-care and wellness store - even with the important advantages of the very valuable nutrition products advisory information and the natural health-care concepts education services that we offered our customers.

     Flashback in time:  By February 1, 2010, Lon had spent many thousands of dollars to develop a very good classroom (in
our health store) that would seat 35 people with tables (six feet long folding legs type tables). 

    Throughout the year of 2010, he also spent thousands of dollars advertising Free introductory natural health-care and wellness concepts education classes to hopefully bring local people into our store and introduce them to some of the important natural health-care and wellness concepts that Lon had developed and copyrighted for ABC of Health.  These were special natural health-care concepts that could help people improve their health-care actions in very important ways.

     Unfortunately, during that entire year (2010), our regular store customers and the 40,000+ potential customers that lived nearby in our local Mauldin and Simpsonville area showed no significant interest in attending our Free natural health-care and wellness concepts classes (Lon offered day classes and night classes).

    Those very disappointing conditions did not improve in years 2011, 2012, or 2013.  Lon eventually realized
that our very important and very valuable natural health-care and wellness concepts classroom education services and our very important and valuable natural health-care consultation services were not going to be utilized responsibly and sensibly by our established store customers and the 40,000+ other potential customers that lived nearby in our local Mauldin and Simpsonville geographic area. 

     Consequently, Lon could see rather clearly that we could not be successful with our alternative health type natural health-care and wellness education goals for our customers and for thousands of other people living nearby in our local area.  It just wasn't going to happen, for some of the reasons explained below.   

     Practically all of our customers, and many thousands of prospective customers, were not willing to accept, cooperate with, or participate in, our responsible and caring efforts to help educate them about
very important and valuable alternative health type
natural health-care and wellness concepts.

     Lon knew that our very important and valuable natural health-care and wellness concepts education could enable people to greatly improve their lifestyles
and their personal health-care actions.  For the first time in their lifetime, thousands of people in our local area had been offered remarkable opportunities to conveniently and easily learn how to take much better care of their natural health and wellness assets

     More than 100,000 people lived within twelve miles of our health and wellness store, and Lon knew that we had no significant competition for the natural health-care and wellness concepts classroom education services that we routinely offered in our facility on a weekly basis.  However, month after month, and then year after year, people showed no significant interest in learning about our very important and valuable advanced natural health-care and wellness concepts education classes.

     We spent many thousands of dollars advertising our Free introductory health-care and wellness concepts classes, but those advertisements had no reasonable effect on getting people to come to our store for Free natural health-care concepts education classes.

     When that very disappointing realization was finally and reluctantly accepted by Lon, we had no reasonable reasons to continue operating our health and wellness store at a substantial loss each year.  It was now clear that we could not expect this natural health-care and wellness concepts education situation to improve so it was also clear that we had no reasonable hope of becoming a profitable business.

     Consequently, Lon decided in October 2013 to not exercise our option to renew the annual lease of the store facility for one more year.  He also decided that we would permanently close our health and wellness store on April 24, 2014, and he gave notice to that effect to our store facility owners.

  Almost all of the people that we had diligently tried to help educate about important and valuable alternative health type natural health-care and wellness concepts simply ignored our dedicated responsible efforts in that regard. 

     Apparently, almost everyone ignored our many expensive advertisements about our introductory Free classes about our important and valuable natural health-care and wellness concepts.  People seemed to have no serious interest in learning easy and convenient ways to become healthier (
learn how to take better care of their natural health and wellness assets). 

Consequences Of Customer Choices

     Unfortunately, some of the customers that we tried to help educate have already died with heart attacks or strokes, and some of them died from cancer conditions.  Additionally, some of those people had strokes that left them debilitated with paralysis of major parts of their body.  Some of those people have simply gotten older and are living with substantially deteriorated health. 

     It was frustrating for Lon Willoughby to see those tragic health situations happening, again and again and again, because it was then too late for Lon to help educate those people about how they could easily and conveniently reduce their potential to be afflicted with those tragic consequences.  

     Lon had worked in a responsible dedicated manner for many years in striving to learn how to accomplish the exceptionally valuable natural health-care and wellness objectives stated previously.  He was very successful in learning how to
achieve those incredibly important and valuable goals, including how to greatly reduce and minimize the potential for suffering from several major diseases. 

     You can sense the disappointment that Lon felt when almost everyone showed no interest in attending one of the Free classes that we offered - where Lon would have explained some of the remarkable natural health-care and wellness concepts that he had developed and copyrighted.  He knew how to help people make major improvements in their lifestyles and improve their opportunities for a better life, but people showed no interest in his very valuable health-care education classes.

     Lon knew that very serious health-care conditions were wrecking lives in large numbers every month in America, throughout each year that passes. (approximately 216,000 people die each month in America)   Being a pro-active type of person, Lon had worked diligently for many years to learn how people could reduce and minimize their potential for suffering with serious health problem conditions such as heart disease, strokes, cancer, dementia, diabetes, and several other conditions.

     Yes, Lon Willoughby really did learn how to do all of that and even more!  He also realizes that he would not have learned how to accomplish all of those remarkable natural health-care concepts advances if we had closed our health store just one year earlier than we did.  (We closed on April 24, 2014.)

Major Health-care Education Problems Identified

     During recent years, Lon also learned why it is so difficult to educate people about alternative health type natural health-care concepts that could enable them to actively protect their natural health assets and thereby minimize serious health conditions (diseases) and ultimately save their lives and probably prolong their life

     Lon developed a separate department at this website to report the six
Healthcare Myths that he had gradually discovered - myths were extremely harmful to many people in America. He has good reasons to believe that these six Healthcare Myths will likely cause many millions of American citizens (most of our citizens) to casually and carelessly and irresponsibly avoid making responsible efforts to get educated about very important and valuable alternative health type natural health-care concepts

     Our 15 years of natural health-care education efforts have shown that most people will ignore a remarkable health-care education opportunity in a local classroom setting even when it is Free.  

     The Home department has already detoured you over to our Healthcare Myths - Dangerous Beliefs department, and you learned why it is so difficult to help educate most Americans about very important and very valuable natural health-care and wellness concepts.

     You saw why Lon found that trying to educate some religion-oriented people about very important and valuable natural health-care and wellness concepts was usually a near-hopeless cause.  Generally speaking, the more religious a person is, the more difficult it is to educate them about natural health-care concepts.  Was it very interesting to learn why these sad situations occur frequently?    Lon learned that most religious people believe that God is going to take care of their health-care needs and they do not need to attend classes or read books about natural health-care. 

     NOTE:  The average number of people dying each month in America (216,000) was calculated from the year 2013 annual death rate data that is published by the Centers For Disease Control - see their excellent Website at:   www dot cdc dot gov.   

 More Information About

Our Previous Health Store Business

     Our health store (health food store, natural health and wellness store) offered very good discount prices for many of our nutrition supplement products.  We had hundreds of products at discount prices each TuesdayThursday, and Saturday - 11:00 AM to 7:00 PM for our customers' convenient shopping. 

     On Monday, Wednesday, and Friday, our health-care facility was reserved for our health-care classes and our health-care consultation sessions, and other administrative activities and functions

     Bonus health-care services: our natural health-care consultantnutrition consultant, and healthy lifestyle coach (Lon Willoughby) could provide very valuable  "health tips" about many nutrition supplement products for customers shopping in our health store.  Customers could ask him for information about products that might help them achieve their health-care and wellness objectives.  

     Lon's extensive natural health-care and wellness concepts knowledge could help customers make better choices when they were shopping for health promoting products for themselves or for family members

     His very helpful nutrition products guidance could save customers time, effort, and a lot of money because they would probably enjoy better and faster health-care improvements than would likely occur without his very helpful and very valuable information about respective nutritional supplements.   


Competitive Discount Prices

Quality Nutrition Products at very Good Prices

     We tried to compete on prices with any special discount prices being offered by a local health store (for any products that we had in stock).  If local customers preferred the convenience and other advantages and benefits of shopping with us, they could ask about our competitive discount pricing policy.  


     We wanted to help people learn how to improve and protect their very valuable health potential, and we tried to help them in important ways over time when they shopped with us regularly.   

     It is important for you to understand that we searched the marketplace to find the best value brands and products for our customers in each type of health-care product or  equipment that we offered to customers.  

     Lon also searched the marketplace to find very important health-care information that could help our customers a lot, and you will find some of that information at this main  Natural Health-care and Wellness Concepts Education website.


     The information presented in this department shows that we also offered quality air filters and air purifiers, water filters, water purifiers, water alkalizer - ionizer systems, bathing water filters, quality built CHI type exercisers and quality built rebounder exercisers, and portable type Infra-red sauna equipment for body detoxification and weight loss - the way nature intended the body to detoxify (by sweating) 

     We provide additional important information about these special exercise and fitness equipment units at our special website departments that are accessible only by our "A4J private education club members."

     As you can see from the information above about the natural health-care products and education services that we previously offered, ABC of Health was truly in the Health and Wellness business, in an advanced manner that was comprehensive in scope. 

     We offered the local public a health and wellness facility that was unique - like no other health store or health food store in the Greenville area.  People could visit our facility and check us out because we offered them a convenient opportunity to learn how to improve their lifestyle and their long-term health-care potential - using some of our proprietary trade secrets about advanced health-care concepts.

     As you now know, the founder and president of our parent company, ABC's of Health, Incorporated, is Lonnie Willoughby.  We do business as (dba) the simplified name of ABC of Health because it works better with various types of Internet search engines and it is easier for our clients to remember.

     Over a period of more than 40 years, Lon has diligently studied various health-care practices, and his extensive study and related education actions enabled him to develop remarkable advances in natural health-care concepts, practices, and protocols

     We succinctly classify Lon Willoughby's corporate trade secrets as our advanced natural health-care concepts. These are revolutionary major advances in alternative health and complementary health natural health-care and wellness concepts, and they are very valuable natural health-care and wellness concepts. 

     These special natural health-care and wellness concepts were developed gradually over a period of many years, and each new health-care concept development was timely copyrighted to properly protect our corporate ownership of these very important and very valuable advanced natural health-care and wellness concepts corporate trade secrets.

Where Was Our Health and Wellness Facility Located in Mauldin?


     This 3500 square foot facility was in the Golden Strip Shopping Center in downtown Mauldin, SC.  We were very easy to get to and easy to find (beside U.S. Highway 276 - major four lane highway). 

    This shopping center is on the Greenville side of Mauldin, two blocks from the center of town, and it is across the highway (North Main Street) from the Wells Fargo Bank, the Mauldin Post Office, the Palmetto Car Wash, and the Goodyear Auto Service Center.  (The parking lot has Free parking spaces for 150 + cars)  

    We had convenient free parking near the entrance to our Health and Wellness Store.  

     We frequently had parking spaces available right at our entry doorway, and we had a wide protected area like a big covered porch above our doorway.  Consequently, it was easy and convenient to shop with us even when it was raining, and we had umbrellas to help customers get back to their car when it was raining so they did not get wet at that time.  

Examples of Health-care Issues That Could Be Discussed With Lon

(When Our Health and Wellness Store Was in Operation)

  -  arthritis issues; enhance bone and joint health; pH balance of body fluids; reduce stress, anxiety, brain fog, or depression.

 -  manage glucose stability and improve emotions and mental stability; enhance brain power - learning ability, focus, and memory

 -  enhance sleep quality and ability to rest and recuperate nightly; improve mental attitude and increase overall energy and vitality.

 -  improve control over addictive substances - carbonated drinks (soft drinks), "energy" drinks, coffee, iced tea, chocolate, sugar ( and other sweet products - candy, cookies, other desserts, beer, wine, and other alcoholic beverages ), cigarettes, etc.

 -  improve digestion of various types of food and improve small and large intestine functions, intestinal cleansing or parasite cleansing  

     NOTES:  Parasite infestations are at serious levels for many Americans, especially for people who have pets of various types, or people that visit in areas where pets are present, or have other contacts with animals. 

     Parasites that get into the body are usually very small in size (microscopic size is common), and they can come in through the skin or on foods that we eat or liquids that we drink - especially water that was not purified.  Do you have parasites in your body? 

     They usually mature rapidly - only about two weeks before they can begin laying eggs and it is common for parasites to lay large numbers of eggs daily (1,000+ per day is considered common).  They can grow in size and some species can become quite large in size - several inches long to several feet long (some will be so long and large that they can only be removed by surgery). 

     Various types of parasites can produce thousands of eggs in just a few days.  Do not play games with parasites by ignoring them - they will surely win because the contaminated person will likely have many thousands of additional parasite eggs within a week - and huge numbers increasingly as the weeks go by. 

     Store customers could talk to Lon about parasite cleansing - we had excellent parasite cleansing products that use potent herbs effectively to get rid of small parasites within the human body.

     NOTE:  We always tried to help our customers learn how to live a longer and more productive life with more enjoyment each day - with more success in their career or vocation and in their personal life relationships.   


Other Health-care Issues That Could Be Discussed With Lon

 -  Healthy Weight Loss and Fat Reduction Lon is knowledgeable about weight loss protocols and techniques.  Come in and visit briefly with him to discuss your weight management concerns.   We have an excellent selection of quality weight loss and weight management products.  We also have safe appetite reduction products for those people who may have a tendency to eat too much food (have too many calories coming into their body and causing additional weight gain).

 -  nasal and sinus congestion (these conditions affect many adults and children adversely)   Lon has acquired special knowledge about these health problems over a period of many years - one of his specialties.  

 -  Constipation or loose bowels - occasionally or frequently.  This is another area where Lon has acquired special knowledge.  He can help people understand why these problems can occur and also explain what one can do to improve these problems quickly and cost-effectively. 

 - menopause conditions - hormone imbalances, emotional swings, hot flashes, etc. (we had special formulated products to help cope with menopause conditions).

 -  improve sexual functions (male or female) - desire and enjoyment - we had special products that could help substantially with these conditions for most people. 

 -  reduce marital emotional stress and greatly improve marital harmony (enhance marital teamwork and develop a desire for personal achievement toward mutually shared goals).

 -  manage inflammation and repair of body tissue or joints - age deterioration or injury related problems.

 -  improve immune system functions - enhance body's ability to quickly fight microbe infections (bacteria, viruses, mold, fungus, yeast, etc.).

 -  air filtration and air purification issues; water filtration and purification issues; water alkalization and ionization; bathing water filters.

 -  OR customer voice mail messages for ABC of Health could identify other healthcare issues that customers were concerned about and would like to discuss briefly with Lon Willoughby by telephone.

Overview Summary of Our
Natural Health-care Education Services

     IMPORTANT NOTES:  The introductory paragraphs below provide a quick summary of the very important and valuable natural health-care and wellness education services that we now offer.  Similar introductory information is presented in other departments of this website because key words are contained herein that help numerous Internet Search Engines work better with our complex website.

     After you have read this helpful information one time, you can simply scroll down past these paragraphs when you visit other departments that contain similar introductory information.   

     Natural Health-care and Wellness Education Services:  This website shows that we offer some special natural health-care and wellness concepts that are "Free to Review" (the Home department of this website). We want to help most visitors get motivated to quickly begin improving their lifestyle on a daily basis. 

     We also offer natural health-care and nutrition consultations by telephone for A4J private education club members (living in the upstate area of South Carolina within about  a 50 miles radius of downtown Greenville, South Carolina.  They get a very reasonable fee structure for Lon's consultation services. 

     Lon can conduct convenient telephone consultations that can be very helpful to A4J club member individuals or married couples or families with children. 

     Lon can educate our A4J consultation clients quickly about relevant health-care, wellness, and nutrition concepts that may be very helpful about their health-care issues.  Younger children can learn from their smart well-educated A4J club member parents.

     Telephone consultation services offer the big advantage of being a fast and convenient way for our clients to obtain some very important alternative health and complementary health natural health-care concepts that can be directed to specific health-care issues.  A4J club members can obtain very valuable natural health-care concepts information at a reasonable cost (using a credit card for payment).

     Our company has developed very important and valuable Advanced Natural Health-care Concepts Home-study Education Services for selected natural-born American citizens who are also citizens of South Carolina and live in the upstate area with a permanent residence Zip Code of 296 _ _ or 293 _ _ .   

     Our Advanced Natural Health-care and Wellness Concepts Home-study Education Services enable us to provide comprehensive health-care concepts education regarding a broad range of very important health-care issues: lifestyle, nutrition, and wellness issues

     These special A4J health-care concepts education services are more comprehensive than many hours of classroom education could provide for an individual or a married couple. 

     The proprietary copyrighted health-care concepts that we teach in our home-study education services can educate "A4J club members" about our very important and valuable advanced natural health-care concepts (health-care, lifestyle, nutrition, and wellness)

     Lon knows how to teach these special natural health-care concepts in a manner that is easy to understand, easy to learn, and easy to use for improving a lifestyle in truly remarkable ways.  

     Our natural health-care concepts home-study education services are available only from our company because we have tightly controlled security for sales of our A4J club memberships.

    We own more than 50 copyrighted natural health-care and wellness concepts; many of them will be explained in our Advanced Natural Health-care and Wellness Concepts Home-study Education Services

     We are the only company authorized to teach our proprietary and copyrighted natural health-care and wellness concepts corporate trade secrets.

     Where are we currently located:  Our ABC of Health corporate office is located in the outstanding modern city of Mauldin, South Carolina. (population of about 24,000 people)   We are just eight miles from the downtown area of Greenville, South Carolina (an exceptional modern southern city).

     ABC of Health has multiple websites that present very important natural health-care education about various health-related subjects such as:  health-care consultations, health care concepts consultations, health classes, health-care classes, health care concepts education programs, vitamins, minerals, herbs, enzymes, nutraceuticals, probiotics, proteins, etc. 

     We also present information about air filters, air purifiers, water filters, bathing water filters (bath tub filters and shower filters), water purifiers, water alkalizers, water ionizers, CHI exercisers, and quality built rebounder exercisers, Far-infrared (FIR) portable Saunas, health stores, and health food stores. 

     The relevant health-care products and services listed above illustrate the broad range of health-care issues that our alternative health type natural health-care consultant, and nutrition consultant, and healthy lifestyle coach is knowledgeable about.  (Lon Willoughby) 

     Lon has acquired specialized natural health-care concepts education and experience with many important health-promoting products and alternative health and complementary health natural health-care concepts, protocols, and services

(natural health-care actions =  health-care without using

pharmaceutical prescription drugs)

      As you can see from the information presented in this department, we provided a unique Health-care and Wellness Facility in Mauldin for 52 months (In Greenville County for 15 years).  However, it was necessary for us to adjust to the changing marketplace where more and more people were shopping on the Internet or by mail order. 
     We were losing too many customers who were shopping for deep discount prices that our independent health-care store could not offer - as explained herein.
     In addition, we learned that most people did not want to attend the natural health-care concepts classes that we offered at our facility (day or night classes) - we had a very good education facility in a very good location. 
     We can now present an introduction to our advanced level natural health-care concepts home-study education services at local business locations during their business hours.  The business owners or managers may want to help pay the cost for sales of our A4J natural health-care education program services for some of their employees - if they choose to do so.  (A very good business decision in many employee situations.)
     As stated above, ABC of Health simply had to adjust to the changing marketplace.  We
 could not continue losing three to five thousand dollars per month (due to continuing overhead costs) while Lon and Janie hoped that more local people would take advantages of the many quality health-care products and the much needed alternative health type natural health-care and wellness education services that they had made available to our customers and the local public for several years at our unique natural health-care and wellness facility

     Our new business plan, selling our A4J private education club member natural health-care education services, can work very well for American citizens that have Internet connection service at their home or residence.  Other upstate area A4J club members can obtain computer and Internet services free at their local library (for library members and for library visitors).

     Thank you for your interest in better health through natural health-care and wellness concepts

     Lonnie Willoughby, founder and president of ABC's of Health, Inc.

Helpful Information For You

     This website is viewed best with Arial Font - Medium Size (10). You may be able to select parameters on your browser by using View (set text size) and Tools (Internet Options - select Font and then select the font Size).

     Our Contact ABC of Health department provides a convenient E-mail Form that makes it easy to send a quick E-mail communications to ABC of HealthPlease title your Subject line as suggested in our Contact ABC of Health department.  

     + + +  If you are a visitor with ABC of Health and you appreciate the very important and valuable natural healthcare concepts presented at this Website, It will be helpful to us if you will take a few minutes to visit our Comments and Reviews department and tell us how the information presented in this Website has been helpful to you. 

     We want to know how you feel about the first lesson in this Free education program.  We really do like to hear from our visitors.

     If you want to retain a copy of your E-mail, just use your usual method of sending E-mails and send your E-mail to:  Your "E-mail sent" folder will retain a copy of your E-mail, and you can also send yourself a carbon copy (Cc).

     Your Visitor's E-mail can simply express how you feel about our dedicated efforts to help visitors learn some very important and very valuable natural healthcare concepts that will enable them to begin taking better care of their precious health and benefit from those vital actions for the rest of their life. 

     + + +  If you have been a customer or client in our unique Health and Wellness Store or our Natural Healthcare Concepts Education Business, it will be helpful to us if you will take a few minutes to express your feelings about the way we served your natural healthcare concerns and interests - by using the convenient E-mail Form provided in our Comments and Reviews department.  If you want to retain a copy of your E-mail, just use the procedure explained above.

     Your constructive comments about us can be very helpful to first-time visitors who are trying to evaluate our credibility and trust-worthiness as a natural healthcare and wellness concepts educator.



      When we respond to your E-mail, our response may go into your "junk Email or spam file" until you direct your E-mail system to recognize our E-mail as a good E-mail and then send it to your Inbox.

      It is very important to always check your "junk Email or spam file" each time you check your E-mail to help you avoid losing some good E-mails.  We check our junk E-mail file daily, and usually have some good E-mails that got sent to that file instead of being sent to our Inbox

     We understand that E-mails that get stored in our junk Email file will be deleted automatically after ten days of storage (if we have not taken actions to move any good E-mails into our Inbox before the 10-day period expires for each individual E-mail)