Natural Healthcare Education by ABC of Health

This is our Home Department.
Visitors should begin reading here.

       We are a unique natural healthcare and wellness concepts education company.  We have developed life-changing and also life-saving healthcare concepts that are copyrighted. They are therefore only available from our company.

     This very special Website presents a vital natural healthcare and wellness concepts education service for American adult citizens living within the USA.

     Our "free to review" education presents natural healthcare and wellness concepts that can help American visitors understand why our vital healthcare
concepts can be incredibly important in their life.

     These special natural healthcare concepts can help American visitors understand why our company is able to educate them free about some very important natural healthcare and wellness concepts that can enable them to improve their life substantially. 

      We also show these visitors how we can provide much more helpful education for "qualified visitors" about responsible and sensible natural healthcare and wellness concepts that can help them take much better care of their natural health for a lifetime. 

     We teach natural healthcare and wellness concepts that can enable our "qualified visitors" to live a much better life - one that is more productive and more successful with more happiness and contentment. 

     Does this sound too good to be true?  Well, It is true and you can obtain a "free to review" education about how our corporate president acquired this incredibly important natural healthcare and wellness concepts knowledge at great cost over a period of 47+ years. 

     This very special Website can help visitors improve their life in very important ways by simply reviewing this Home department's educational presentation. 

     If you can qualify, you can then get excited about our special natural healthcare and wellness education  opportunities for "qualified" American adult citizens.

     Welcome to our remarkable natural healthcare and wellness concepts "free to review" education by:



ABC's of Health, Inc.
doing business as
 (dba)
ABC of Health

Location Information 
For Our Business:


(Shipping Address)

ABC of Health

201 B West Butler Rd, #159,

Mauldin, SC 29662 

 

(preferred Mail Address)

ABC of Health

Post Office Box 127, 

Mauldin, SC 29662


Mauldin is just eight miles southeast of downtown Greenville, SC (located in the 

 beautiful foothills of the Great Smoky Mountains - 65 miles south of Asheville, NC).



www.ABCofHealth.com 

Serving primarily the entire
Greenville, SC upstate area
but also offering very important
healthcare educational services
to other areas of this state and
also other areas of the USA.


Phone: 864-329-0004  

Fax:    864-329-0005

 Hours of Operation For

Our Telephone Services 

9:00 AM to 7:00 PM - Monday through Friday

(We have voice mail services for all other hours)



Send E-mail Communications To: 

ABCofHealth@live.com


You can send us an easy and quick E-mail by using the convenient

E-mail Form that is located in our Contact ABC of Health department.


Major Categories Of Our Education Services

Natural Healthcare 
Education Services
and
Consultation Services

Health and Wellness 
Program Consultant

Home Healthcare
Education Services
and
Consultation Services

VoxxLife Independent 
Practitioner Associate

+ + + + +


Voxxlife Healthcare Technology

     Review the amazing technology of Voxxlife socks and shoe Insoles - with very special coding that can improve muscle functions throughout the body: improve agility, body balance, muscle control and strength. We are really impressed by this amazing health breakthrough that can help everyone but especially help some very serious healthcare conditions. 

     Select the Website link below, and after looking at the products, then select Testimonials (videos) to learn how many people in America and Canada benefit from these amazing inexpensive footwear products for many health conditions.  It is remarkable to see how they help people.
 


IMPORTANT NOTES:  

We do not provide any walk-in sales or services 

We help our healthcare clients with our very 

convenient telephone consultation services 

and with our Natural Healthcare and

Wellness Educational Website Services.


(Please use E-mail to inquire about our services.)



Our Hi-Tech, Hi-Security office facility is not open to the public.


This works very well for our telephone consultation services

and our natural healthcare educational services for American

adults living in many upstate locations within South Carolina. 

Qualified clients can obtain a health consultation in their home;

we cannot make it any easier or more convenient than this.


Our private office facility also works well for "qualified clients"

that live in most other locations within the continental USA.


Our private office also works well for our personnel in Mauldin.



Nutrition products are not sold here - you will not need your

credit card to review the healthcare concepts presented herein.


We can provide short (10 to 20 minutes) 

natural healthcare education presentations 

for local businesses, churches, health clubs,

political groups, service clubs, veterans groups, etc.


Notes About Our Text Colors



     We use a lot of colored text to emphasize certain words or phrases for improved clarity of meaning, so we recommend that you review this Website using a computer if possible - to get the most benefit from our colored text throughout this Website. 

     People who use a Tablet or a Smart Phone to view this Website may not be able to get colored text unless they select the Desktop mode of operation.  If you are not familiar with this viewing mode, select the three vertical dots in the upper right side  of your viewing screen to get a drop-down menu that will allow you to choose the Desktop viewing mode. 

     This viewing mode may enable colored text for some Tablets and some Smart Phones, but it does not work for all of them. 

     For people who are unable to view our colored text on their Tablet or their Smart Phone, we strongly recommend reviewing this Website on a computer (where the colored text will be available).  Many people can easily use a local library computer; just call your local library to inquire about their computer use services for members.


Get The Latest Updates For 
Our Website's Education Information

       Make sure that you are reviewing the latest updates to this Website by simply activating your
Refresh control two times (the circular arrow symbol near the top of your viewing screen). 

      You should do this for each Website that you review for the first time.  If you do not do this refresh action, you may be viewing old information that has been stored in the browser's (search engine's) server memory for many days (since that memory was updated the last time for the Website that you want to review). 

      If you are returning to a Website that you previously visited, the Refresh action may also update the information that is still stored in your viewing device from your previous visit.  It is  good Internet practice to always take this Refresh action to begin a new viewing session.



Brief  Overview  Introduction

The Quick, Easy, Cheap, and Lazy Way

To Enjoy Good Health Long-term

   

       If you are looking for a quick, easy, cheap, and lazy way to help you enjoy good health for the years ahead of you, please pause for a few moments and carefully consider that millions of American adults casually participate in wishful thinking about this very important subject.  They apparently are hoping to get very lucky and enjoy having something that does not currently exist, has never existed in human history, and will likely never exist.

     Natural human healthcare is a very complicated subject area that requires some serious education efforts to understand it better.  This Website can help health-conscious visitors learn very important and very valuable information quickly about some of our copyrighted vital natural healthcare and wellness concepts.

      An average of 120,000+ people die prematurely each month in the USA - mainly because they were not taught how to take good care of their complex body and their amazing natural healthcare assets.  These critically important natural healthcare assets are natural active components of the human body, and they are constantly working to help the body maintain optimum health at all times. 

     At ABC of Health, our corporate officers understand that American adults, teenagers, and younger children commonly do things that interfere with the normal health protecting and optimizing functions of the body's natural healthcare assets.

     We have developed copyrighted natural healthcare actions that a person can use to reduce and minimize common harmful effects to the body's natural healthcare optimizing actions.  These are major natural healthcare and wellness concepts breakthroughs that are incredibly important for helping these vital assets maintain optimized good health throughout the body (and the brain).  These very special concepts are not included in our "free to review" healthcare concepts, but we can teach them to selected "qualified" clients.


The SMART WAY To Learn How To Optimize Natural Health


     We have developed natural healthcare and wellness concepts education that is the smart way to learn how to enjoy optimized health throughout a long lifespan This special Website can help all American adult visitors learn about some of our very important natural healthcare and wellness concepts that are super valuable.  

     The "free to review" basic and fundamental alternative health type natural healthcare and wellness concepts education that we present herein can be very helpful to American adult citizens who wisely take time to review this Home department's exceptionally important natural healthcare concepts presentation.   

     The founder and president of ABC's of Health, Inc., doing business as (dba) ABC of Health, is Lonnie Willoughby, Jr. (Lon Will o bee) 

     Lon has an extensive educational background in alternative health type natural healthcare and wellness concepts.   He also gained a lot of very important and valuable natural healthcare experiences when our company owned and operated a complex healthcare and wellness store in Greenville County, S.C. for 15 years.  (1/04/1999 to 4/24/2014

     In managing this business, Lon worked with our assistant store manager in providing helpful natural healthcare and wellness related product sales services for regular health store customers and visitors. 

     Lon's experiences with those people during early 1999 enabled him to see clearly that most American citizens had not been taught the basic and fundamental alternative health type natural healthcare and wellness concepts that they needed to understand well to enable them to manage their precious natural health responsibly and sensibly on a daily basis.

     Those vital healthcare concepts can enable citizens to do a much better job of managing their complex body's natural health and its natural healthcare assets.  At that point in 1999, Lon had already acquired an extensive education in alternative health type natural healthcare and wellness concepts.  (We will explain later how he managed to accomplish that very important healthcare education and his motives for doing so.)

      That special education enabled Lon to understand that most people in America do not have a practical, responsible, sensible, and convenient way to learn about these vital natural healthcare and wellness concepts

     Lon's education in alternative health type natural healthcare and wellness concepts enabled him to realize how important that healthcare education deficiency situation was for practically all American adults (160+ million) and also their children (140+ million).

     Consequently, Lon Willoughby was responsibly concerned about that critically important natural healthcare and wellness concepts education deficiency.  He realized that many millions of Americans would likely be affected by sickness and disease conditions due to their lack of practical and responsible natural healthcare and wellness concepts education.

     He also realized that those grossly deficient healthcare education situations would likely result in millions of premature deaths that could have been reduced and minimized easily with adequate alternative health type natural healthcare and wellness concepts education

     Lon was strongly challenged by his awareness of those situations to try to develop practical, reasonable, and sensible ways to help improve vital healthcare and wellness concepts education opportunities for many local American citizens living in the Greenville, South Carolina area. 

     He understood that our company might be able to develop a basic natural healthcare and wellness concepts education program that would be reasonably successful for hundreds, and then thousands, of American citizens living in the local Greenville upstate area. 

     Lon realized that we could then offer our alternative health type natural healthcare and wellness concepts education program to citizens living in other major population areas of South Carolina. 

     He decided to use the Greenville area to test some of his healthcare and wellness education concepts.

     If our natural healthcare and wellness concepts education actions were reasonably successful, then we could consider expanding our very important and very valuable natural healthcare and wellness concepts education program into some other southern states. 

     Eventually, ABC of Health might be able to offer education to millions of citizens across America about basic and fundamental level natural healthcare and wellness concepts.  We might make very important improvements in practical natural healthcare and wellness concepts education for millions of responsible health-conscious American citizens.


How Did Lon's Natural Healthcare Education

Experiments Work Out In The Greenville, SC Area?


     This Home department will explain some of Lon's many healthcare education actions in the Greenville area during the next 15 years WOW!!! What a challenging pattern of natural healthcare and wellness education circumstances that turned out to be for Lon, his wife Janie, and our ABC of Health healthcare and wellness store business. 

     We will share some very important and very valuable healthcare and wellness concepts with our visitors as we relate some of our challenging, frustrating, and very disappointing education experiences.

     This is very important information that all health-conscious Americans need to review because we will reveal how our education experiences during those 15 years were then used by Lon and Janie to develop this remarkable revised natural healthcare concepts education Website

     American adult citizens living throughout the upstate area of South Carolina (more than a million people) can now use this special Website to help them learn how to take better care of their precious natural health.

     Fortunately, this remarkable "free to review" healthcare education opportunity also extends to American citizens living anywhere within the USA.  Many millions of Americans can now learn about very important natural healthcare and wellness concepts at this educational Website

     The many healthcare related experiences that Lon Willoughby had while managing and working at our natural healthcare and wellness store for 15 years are very important and very valuable experiences.

     This special educational Website explains how those challenging, frustrating, and very disappointing, and very expensive experiences eventually helped Lon and Janie understand how they could offer vital natural healthcare and wellness concepts education services to millions of American adult citizens in a very convenient and practical manner

     Our greatly modified and improved Website can now help visitors learn very important healthcare concepts about managing their daily natural healthcare actions more responsibly. 

     Lon and Janie could not have presented our remarkable educational breakthrough concepts without Lon's very important and very valuable experiences during his 15 years of working at our ABC of Health natural healthcare and wellness store.  Those experiences were very helpful in advancing to the educational concepts that we are using today.


Impatient Visitors May Leave Too Soon


      We realize that some impatient visitors will likely leave this Website before they read down to this point, and other visitors will read down to this point and may be inclined to not complete a review of this Home department's exceptionally important natural healthcare and wellness concepts presentation.

     Unfortunately, the impatient visitors who leave this Website before completing this Home department's vital educational presentation will miss out on this remarkable natural healthcare and wellness concepts educational opportunity.

     We understand that those unfortunate choices will likely prevent those impatient visitors from learning how we strive to educate visitors in very special ways about taking much better care of their precious natural health We present education that can help Americans reduce, minimize, and maybe avoid all-together some of the serious health conditions that commonly afflict millions of Americans each year.      

      Impatient visitors who read down this far can choose to leave this Website at any time during their responsible and sensible efforts to complete this remarkable "free to review" natural healthcare and wellness concepts education   

     The impatient visitors that chose to leave this Website before this point will likely never return here, and that most unfortunate situation may prevent them from learning how to avoid a premature death at some point in their future.  (Those premature death situations routinely happen to 120,000+ Americans each month.) 

     Unfortunately, impatient decisions to casually ignore this "free to review" natural healthcare and wellness concepts education service may turn out to be tragic fatal mistakes for those impatient visitors.

     Yes, our very special natural healthcare and wellness concepts "free to review" education can be that important for American adult visitors We are presenting life and death healthcare education concepts that can affect the lives of millions. 

     Stay with us patiently in this Home department's lengthy presentation and you will likely benefit for the rest of your life in very important ways.

     It is still your choice of course to stay with us or to leave us at any point in this presentation - please choose wisely.  This is truly a "once in a lifetime" natural healthcare and wellness concepts educational opportunity for American citizens residing anywhere within the USA.



Our Healthcare and Wellness Concepts

Mission Statements


      We introduce all American visitors to alternative health type natural healthcare and wellness concepts that can help them take better care of their precious natural health throughout their lifetime.  We help visitors understand that there are some easy healthcare actions that can be taken to help protect their natural health.

     We also strive to find/locate and then help "qualifiable" American adult visitors  learn how to improve their health and wellness status by educating them about additional natural health and wellness concepts.

     These "qualifiable" American adult visitors will be offered a very important opportunity to become one of our Certified Qualified Visitors (CQV's).  We can then help them learn how to manage their natural healthcare actions better and ultimately enjoy enhanced well-being, with more energy, physical vitality, and better brain functions, with more emotional stability, and improved emotional strength.  Life can be much better after our CQV's learn how to use our remarkable natural healthcare and wellness concepts in their daily lifestyle actions.

   
      Our personnel also strive to help our "Qualified Education Clients" (QEC's) learn how to live a healthier, longer, and more productive life, with more achievements and much more enjoyment in life.  We work to accomplish these very desirable goals by helping our "Qualified Education Clients" (QEC's) learn how they can become more successful in their vocation, and in all of their personal life relationships. 

     They can do that by learning how to take much better care of their natural healthcare assets and their natural health on a daily basis.

       We want to help our "Qualified Education Clients" learn how to improve their natural health and wellness status in special ways that can help them reduce and minimize their potential for having to cope with sickness and disease conditions that afflict millions of Americans.


     NOTE:  A "Qualified Education Client" (QEC) is a Certified Qualified Visitor (CQV) that goes forward and qualifies to lease one of our advanced natural healthcare and wellness concepts home-study education programs.  We will provide more information about our "Qualified Education Client" qualification standards later in this Home department's very helpful presentation.


Important Character

Evaluation Process


     This unique Website has been designed to help us find and educate special American citizens that have developed the following important character values that we are looking for:

common sense, good ethical values, a sense of fairness, honesty, and integrity, a mature sense of appreciation and gratefulness for good things, and a sincere sense of responsible American patriotism (citizens who are willing to work responsibly to help defend and protect the USA from competitors and our enemies).

     If you are an American adult citizen (natural born or naturalized) who sincerely strives to develop and maintain good character, and you are patriotic-minded about America and you look favorably upon what you have reviewed so far, there is a real possibility that you are one of the special Americans that we are able and willing to educate about some very important and valuable alternative health type natural healthcare and wellness concepts.  

     In order to complete this character evaluation process successfully, you will need to review this Home department's lengthy "free to review" presentation

     This very special natural healthcare and wellness concepts education presentation can potentially help many American visitors in remarkable ways throughout the remainder of their lifetime.  This vital education can be a very important and very valuable life-changing natural healthcare educational experience for most American visitors.

     This Natural Healthcare and Wellness Concepts Education Website is the only place that this exceptionally important and valuable alternative health type natural healthcare and wellness concepts education is available for review in this very convenient easy to understand format. 

    We suggest that you make time available today, or as soon as possible (ASAP), to complete this very special introduction to some of our copyrighted and proprietary natural healthcare and wellness concepts.

Helpful Overview of Some

Relevant Background Information


      The founder and president of ABC's of Health, Inc., Lon Willoughby,  was born a long time ago (June 5, 1936), and he is still quite healthy at age 82.  He fortunately started learning about natural healthcare and wellness concepts in 1970 (at age 34).  By December 1998, Lon had been actively involved with his very interesting and challenging natural healthcare and wellness concepts self-education project for 27 years

     We will explain later why he was strongly motivated to stay with his very important and valuable self-education project throughout all of those years, right up to the present time (during 47 challenging years).

     Until May 1986, most of Lon's work was in non-healthcare related areas, but he was gradually acquiring a wealth of very important and valuable knowledge about natural healthcare and wellness concepts

     He was routinely reading books written by the Master Educators in America about alternative health type natural healthcare and wellness concepts. Lon was seriously interested in these vital healthcare subjects because he had learned that these natural healthcare subjects could help his family enjoy a better life. (Himself, his wife, and two young sons.)

     In December 1998, Lon had an opportunity to purchase an established  herbal health products retail store business in nearby Greenville, South Carolina.  The store was about six miles from where Lon and his wife Janie lived in Mauldin, SC.  She was a teacher at the nearby Mauldin High School, just five blocks from their home.

     At that time, Lon had been responsibly learning about alternative health type natural healthcare concepts over a period of 27 years.  He had read many important books about alternative health type natural healthcare and wellness concepts and their recommended healthcare practices

     He had also attended many important natural healthcare and wellness concepts seminars and training sessions in South Carolina.  He also acquired healthcare education in several other states (Florida, Georgia, North Carolina, and as far away as Mesa, Arizona. (near Phoenix)

     Lon was seriously interested in his natural healthcare and wellness education, and he had become very knowledgeable about many very important and very valuable natural healthcare and wellness concepts

     He had been using some of those very important natural healthcare and wellness concepts for many years in his lifestyle actions for himself and his immediate family members (wife Janie and two sons).  Those natural healthcare concepts had worked very well for them, and Lon was truly impressed with how much those health concepts had helped them.

     Back in 1978, Lon had become seriously interested in water quality issues (drinking, cooking, and bathing water), and he had purchased a high quality stainless steel type water distiller to improve the quality of the family's drinking and cooking water. (purify the water by distillation)

     About two years later, in 1980, Lon decided that he wanted to become a dealer in the Greenville, South Carolina area for water distillers.  In typical fashion for Lon, he planned to make a comprehensive evaluation of the major brands of water distillers in the American marketplace so he could decide which brand of water distillers he wanted to sell. 

     Lon is a technically-minded person with important college level education in technical subjects such as biology, chemistry, physics, engineering drafting, engineering mathematics into calculus, and also electronics education. 

     He had previously completed 48 weeks of electronics education and training in the U.S. Air Force, and he had then worked as a USAF RADAR technician at a RADAR station near Valdosta, Georgia. (1956 - 1957)

     Lon is typically very careful and detailed in his evaluation of anything that is important.  After a few weeks of time in year 1980, Lon had collected company literature from several water distiller companies. 

     He then evaluated the different equipment designs, their different technological processes for distilling water and collecting the condensed steam as an output distilled water product, their use of filters for the input water to improve some chemical reductions, their company marketing literature, and the marketing education that they offered to dealers who wanted to sell their water distiller equipment.

     Lon conducted a careful evaluation of the above listed subjects, and he then decided that he wanted to become a dealer for the same brand of water distiller that he had purchased in 1978

     As it turned out, he had luckily purchased the "Pure Water, Inc." brand of water distiller simply because that was the brand that was available to him in the Greenville area in 1978. (He ordered the water distiller through the local health food store where he usually shopped.)  

     About two years later, in the fall season of 1980, Lon Willoughby qualified to become a dealer for the Pure Water, Inc. brand of water distillers.  He began selling water distillers on a part-time basis after that time.  The "Pure Water, Inc," company, located in Lincoln, Nebraska,   manufactures several models (various sizes) of water distillers.

     Lon responsibly wanted to help local "health-conscious" people in the Greenville, SC area learn about important water quality improvement issues for their drinking and cooking water. 

     In June 1981, Lon and wife Janie attended a national convention for the Pure Water, Inc. company (PWI) in Lincoln, Nebraska, where the PWI headquarters and their extensive manufacturing plant are located.  They produce several models of high quality stainless steel water distillers.

     During that convention, Lon and Janie obtained some very important life-changing education about serious health problems that can be associated with the toxic affects of drinking water containing fluoride. 

     Lon and Janie were both able to attend a special educational seminar about fluoride because Lon was a dealer for the "Pure Water, Inc." brand of water distillers.  That special educational seminar about fluoride toxicity was available to any of the PWI dealers at the convention as part of the various scheduled convention activities. 

     The fluoride educational seminar was conducted by a highly skilled biochemist. (Dr. John Yiamouyiannis - pronounced Yam ou yan is) He had deliberately become a world-class expert about fluoride usage.

    Dr. Y, as he was called by those who knew him, knew that fluoride was a highly reactive toxic chemical, so he had made a detailed world-wide study of the affects of fluoride usage in drinking water for humans and for some typical animal species (cats, dogs, cows, sheep, etc.). 

     There are a number of places on Planet Earth where water wells have a significant amount of fluoride contained in the well water.  Those situations made it possible for Dr. Y to observe and study the long-term effects of fluoride usage for people and some animal species that routinely use "fluoridated water" for years as their drinking water. 

     Dr. Y. had been joined in some of that very important technical "chemical research" by Dr. Dean Burk, who had previously been the chief chemist for the National Cancer Institute.

     These two skilled high level chemist worked together on this very important evaluation project because they were both concerned about the wide-spread expanding actions of adding a fluoride type chemical to the drinking water of millions of Americans (in various cities in the USA).

     Several forms of fluoride are available in the marketplace and one of those chemicals is commonly added to drinking water for many cities and towns in America.  The most commonly used types of fluoride for fluoridating water supplies in America are hexafluorosilicic acid (90+ % usage) and sodium fluoride (less than 10% usage).

     The type of fluoride added to the municipal processed water for Greenville, SC is called hydrofluorosilicic acid.  A form of fluorosilicic acid is the most commonly used fluoride for municipal water supplies in the United States. (More than 90% usage, as shown above.)


Tooth Decay Rates Data


     The reported purpose of fluoridating municipal processed water in the USA is to reduce tooth decay for millions of AmericansDoes it in fact do that?  The honest answer is no, it does not actually do this effectively.  Statistical research data has been available for many years (in America and in other countries) to prove this situation convincingly. 

     Tooth decay rates in America have decreased significantly in the last 50+ years, and that has casually been attributed by some dental and government authorities to the fluoridation of municipal water supplies in many major population areas. 

     However, a responsible evaluation of that situation easily shows that fluoridation of municipal water supplies was not the primary cause of that welcomed decrease in tooth decay rates.  Why not?  How can we determine that statistical evidence?  Because very similar reductions in tooth decay rates also occurred in large cities in America that did not choose to fluoridate their drinking water during those same time periods. 

     Lon has studied the data available on the Internet for those situations, and he has also studied the data available on the Internet for some  European countries that do not use fluoridated municipal water supplies.  They also had very similar reductions in tooth decay rates in the same time period.  So what was causing those reductions in tooth decay rates?

     The primary cause of the tooth decay rate reductions has been better education about effective dental hygiene. This makes sense when one stops to think about this issue responsibly with an open mind.  People in America and many other advanced countries started taking better care of their teeth than had usually been done prior to the past 50+ years.


Fluoride Toxicity Concerns


     Many chemist know that fluoride is a highly reactive toxic poison.  Most advanced countries on Planet Earth wisely do not allow or permit their municipal water supplies to be fluoridated.  Fluoridation is quite common in America, England, Ireland, and Scotland, but fluoridation is not common in most other countries (they chose to avoid fluoridation).

     Fluoridating municipal water supplies is a contentious scientific debate issue, and many scientist have strongly opposed this fluoridation process for years.  They know that fluoride is a highly reactive toxic poison - a member of the "halide" family of chemicals. 

     Some scientist have pointed out that fluoridating municipal water supplies provides a way for the phosphate fertilizer industry to get rid of a lot of their highly toxic fluoride waste products by selling it as a cheap chemical to be used for fluoridation of municipal water supplies. Other industries that have fluoride toxic waste products do the same thing. 

     Another very important point of interest in this fluoridation debate subject is the fact that more than 99% of the municipal fluoridated water in the USA does not physically touch human teeth.  Consequently, more than 99% of the fluoridated water in the USA cannot achieve the "alleged intended purpose" of reducing tooth decay rates (primarily for children) because almost all of the deliberately fluoridated municipal water does not actually come in contact with the teeth of citizens. 

     Does this make good sense to anyone that has just a little bit of common sense?  Would you choose to use a method of adding fluoride to human lifestyles that has more than a 99% failure rate by design?

     Water is used for many things in various industries, and it is also used for flushing toilets, used for human baths, used for washing cars and washing clothes, watering lawns, washing hands, washing fruits and vegetables, washing windows, and used in water fountains, etc.  Does it make good sense to fluoridate all of that water in many American cities? 

     When one responsibly studies the well-documented evidence involved with fluoridation of municipal processed water supplies, using an open and unbiased mind, the fluoridation of municipal water supplies in the USA is absurd and totally ridiculous - a heinous fraud upon the public

     There are powerful economic and political forces involved that have perpetuated this heinous healthcare fraud upon the American people for many years.  Lon believes this is one of the most harmful and dangerous healthcare type frauds ever perpetrated upon millions of Americans. 

     Many dentist (probably most dentist) in America have been effectively brainwashed to believe in and promote this very dangerous health fraud.  Dentist have the college level science education that would make it easy for them to evaluate the fluoride controversy responsibly, but it appears that very few of them have taken time to make a responsible study of the scientific data that is readily available to them about the well-known documented chemical toxicity of highly reactive fluoride.  As a result, industrial toxic waste fluoride products have been added to the drinking water of millions of Americans under the guise of protecting their teeth.

     Most dentist apparently swallowed (believed) "hook, line, and sinker" what they were taught about the fluoride issue (by dental authorities and maybe some government authorities) without making adequate efforts to responsibly evaluate the very serious fluoride controversy in America. 

     In June 1981, Lon and Janie Willoughby learned that Dr. Y understood this inadequate chemical evaluation situation very well, and his very competent responsible chemical evaluation of the fluoride controversy caused him to very strongly oppose the fluoridation of municipal processed water supplies in the USA (and in other countries).

     As a result of that very important fluoride education, Lon and Janie started using a toothpaste that did not contain fluoride in 1981 (37 years ago), and they have also avoided dental treatments using fluoride. 

     Dr. Y subsequently published a very important book about fluoride in January 1983 titled Fluoride - The Aging Factor.  Lon studied that book carefully, and he learned additional information about the serious harmful health effects that happen to people and animals that routinely consume  water for many years that contained the toxic chemical named fluoride.

     Lon therefore became interested in helping his customers in the Greenville, SC area learn about the potential dangerous harmful effects of ingesting fluoride in the local Greenville drinking water, and from using fluoridated toothpaste, and from absorption of fluoride during dental fluoride treatments. 

    As shown above, Lon's initial education about fluoride began in 1981,  and he has continued that education gradually over the years as he had opportunities to conduct research and review more technical information about this highly reactive toxic chemical.

     Lon is likely the most knowledgeable person in South Carolina about the health dangers associated with the use of fluoride in drinking water, in toothpaste, and with absorption of fluoride during dental treatments.

     You can still purchase Dr. Y's very important book about fluoride at Amazon.com, and there are now several additional books available at Amazon.com about the very harmful health effects of fluoride toxicity

     We want to call your attention to another outstanding book about fluoride titled The Case Against Fluoride by Paul Connett, PhD, James Beck, MD, PhD, and H.S. Micklem, DPhil.  (Copyright 2010 by Paul Connett) 

     Dr. Y's book was published in 1983 so this later publication gives readers a 27 year update on the very important fluoridation controversy.

     Check into this as soon as possible; read some of the book reviewer's comments about books that strongly oppose the use of fluoride.  You can find this vital information in the book department at the Amazon.com Website.  Select the "book department" and then do a word search for fluoride books.  This is a very important healthcare issue, and all adults need to learn about fluoride toxicity as soon as possible (ASAP). 

     The first thing that Lon and Janie did in June 1981 to minimize their use of fluoride was to stop using a toothpaste that contained fluoride.  They learned that toothpaste without fluoride is usually available at health food stores.  Today (2018), when shopping on the Internet is available, toothpaste without fluoride is also available on the Internet at Websites for businesses that sell health store type products. 

     If the water that you routinely drink contains added fluoride, this presents a much more difficult problem to overcome because most water filters will not reduce substantially the amount of fluoride in drinking water.  That situation requires a filter with a special media that is  designed to reduce and minimize the amount of fluoride in drinking water.  One can also consider using a Reverse Osmosis System (RO). 

     Lon has since learned that the boiling temperature of fluorosilicic acid type fluoride is the same as the boiling temperature of water molecules (212 degrees Fahrenheit - at sea level).  Consequently, this type of fluoride cannot be removed by the distilling action of a water distiller. 

     So what about the distilled water that one can buy in gallon jugs at grocery stores and drugs stores?  Does that water have fluorosilicic acid in it? That depends upon the raw water that was distilled - did it contain fluorosilicic acid?  If it did, the fluorosilicic acid is very likely still in the water because a water distilling action by itself will not remove that chemical - because the boiling temperature of that type of fluoride is not substantially above the water boiling temperature (212 degrees F).

     SAFETY NOTES:  RO systems and some water filters are typically installed under the kitchen sink.  it is very important to understand that water leaks can develop over time in the small 1/4 th inch plastic tubing that is typically a component part of such installations. 

     A typical water leak can cause thousands of dollars worth of water damage in a few hours time because full water pressure is usually on the small plastic type tubing involved.  A Water Leak Detector can be installed under the sink and this can reduce substantially the danger and the potential damage from a water leak problem in said tubing. 

     Your local water quality technician will probably be knowledgeable about this possible water leak danger and about water leak detectors.  Lon Willoughby has been knowledgeable about those very important water quality related issues for many years.


Water Quality Issues In 1998


     By 1998, Lon had acquired a lot of knowledge about important water quality issues and about the benefits of improving the quality of drinking and cooking water with appropriate water processing equipment. He had 18 years of ongoing interest in water quality issues and 18 years of part-time work experiences with water processing filters and purifiers. 

     When the opportunity to purchase the herb shop business occurred in December 1998, Lon was able, ready, and also willing to share some of his very important and very valuable natural healthcare and wellness concepts knowledge with citizens in the Greenville area.  He believed the herb shop business could help him accomplish some of those important natural healthcare and wellness educational objectives.

     The herb store had 1250 square feet of floor space, very nice product display cabinets, and it had a very good location on Laurens Road - just one city block from the large Ford auto dealership.  Laurens Road is a well-known prominent four lane street (U.S. Hwy. 276), and the store was about four miles from the center of downtown Greenville.

     Lon sincerely wanted to help local Americans learn how to take better care of their precious natural health.  His many years of self-education about alternative health type natural healthcare and wellness concepts had enabled him to become very knowledgeable about these vital issues.

     In January 1999, Lon was at age 62, and his many years of life-experiences with a lot of people enabled him to understand that most Americans have not had sufficient education about natural healthcare and wellness concepts to understand how to take care of their precious natural health in a reasonably competent manner.

     Lon's many years of ongoing studies about alternative health type natural healthcare and wellness concepts enabled him to realize that most Americans needed some very important and valuable education about basic and fundamental natural healthcare and wellness concepts. He had already acquired a lot of education about that kind of specialized alternative health type healthcare and wellness concepts knowledge.

     Lon's willingness to share his vital natural healthcare knowledge with local citizens was the primary motivating factor for Lon and Janie to decide to purchase that herb store business operation in December 1998ABC of Health promptly opened for business on January 4, 1999

    This Home department will provide additional background information later about other factors involved with the purchase of that natural healthcare herbal products store business in Greenville, South Carolina. 

     Lon spent several thousand dollars to upgrade the store to a much more comprehensive health products store.  We still offered the broad range of herbal products as before (bottles of capsuled herbs), but we began offering many other health store nutrition supplement products (vitamin products, mineral products, protein products, etc.) and we also began offering some water filters, water purifiers, and air purifiers. 

     We were the only health store in the Greenville area that offered Lon's substantial level of knowledge about many alternative health type natural healthcare products and also natural healthcare educational services.

     Within three months we had tripled the monthly sales volume that had normally been achieved by the previous owner.  ABC of Health was off to a good start, but we were not making any profit yet due to our overhead expenses for having expanded our healthcare products inventory. 

     By fall season in 1999, Lon could see that our business was growing enough that we needed a larger product display area, and a better office facility, and we also needed a room where Lon could conduct healthcare consultations with clients. 

     He also needed a classroom where he could begin teaching classes about natural healthcare and wellness concepts.  Lon knew that his extensive knowledge about this very important subject area could enable some of our customers to improve their lifestyles substantially.


Year 2000 Economic Predictions

 

     However, we had to stay at this location for a while because there were serious dire predictions in the national news about major adverse affects that would likely occur when the year 2000 arrived.  There were very serious concerns that computers would be affected badly worldwide because some technical-minded computer smart people thought that computers in general would have great difficulty moving from the 1900's in dates to the 2000 date.  It was widely believed that this computer date transition problem would have serious effects on international commerce and affect the American economy in serious detrimental ways.

     Lon was very skeptical that those things would occur, but he decided to wait until January 2000 arrived to see what would happen in the USA economy due to major computer malfunctions and adjustment problems that were predicted to affect computers world-wide in devastating ways.

     Lon had already selected a suitable facility for us to move our health store to in February 2000 if those serious economic effect predictions did not occur during the first few days of January 2000

     Fortunately, the USA economy was not damaged severely as had been predicted.  We proceeded with our plan to relocate our health store during February 2000 to a store location on Wade Hampton Blvd., near Bob Jones University.  Wade Hampton Blvd. is a major four-lane U.S. Highway (U.S. Hwy. 29) that has tens of thousands of car traffic daily. 

     Wade Hampton Blvd. is about ten miles long and goes from Greenville to the nearby town of Greer, SC, and U.S. Highway 29 then goes on into the downtown area of nearby Spartanburg, SC. 

     It took several weeks to get the new location ready for occupancy because some areas of the store facility needed to be repainted, and the carpeted floor area was in bad shape.  Lon hired a man to do the  repainting work, and he hired a local carpet company to remove all of the old carpet, and make several floor repairs, and then install the new carpet throughout the previously carpeted floor area.  All of that work, and several other important improvements were made before we moved. 

     We did mailings to notify most of our existing customers about our move (if we had their mailing address on file), and many of those customers quickly began coming to our new location.  We also began to get new customers that lived within a few miles of our new store location because we did some special advertising to reach those residents.


Our New Store Location


     Although we now had a good classroom area, we found it very difficult to get people to attend the free natural healthcare and wellness classes that Lon tried to teach on a recurring basis.  Everyone seemed to believe that they did not need any additional natural healthcare education.

     We got along reasonably well at this second location, although we were still not making any profits on a monthly basis.  We just could not sell enough health store type products to provide a profit margin that could overcome our substantial monthly overhead costs.  Lon was still working 80 to 90 hours per week with no pay at all because we had no profits to pay him with.

     Unfortunately, some very serious facility problems developed with this location during year 2006 and those conditions were not resolved by the landlord in a reasonable manner over a period of months.  That  situation caused us to move our ABC of Health store again in February 2007

     Lon found a vacant store location that we could move to on the same street, and the same side of the street, just a few blocks from our current location.  This was a smaller store (1500 square feet of floor space), and we did not have a good consultation room or a classroom.  That was the best we could do at that time and still stay in that same general area.

     Over the next 18 months, we encountered several unforeseen very serious facility problems at that store location which caused us to need to move our store again.  Lon was able to find a good location for us to move our health store to in nearby Mauldin, SC, the town where he and Janie had lived since November 1977. 

     We moved our store again during the last few days of December 2009, beginning the move the day after Christmas day.   The new location did have a classroom area, so Lon could resume his efforts to teach weekly classes about natural healthcare and wellness concepts.

     Some detailed information about our activities at this store will be provided below so our American citizen visitors can learn some very important information about the serious difficulties that we had in getting local people in the Mauldin, Simpsonville, and Greenville area to attend our free introductory level healthcare and wellness classes.

     The information below will also show how the independent health store businesses in America changed dramatically over the years.  Some of those changes affected health-conscious consumers adversely across America and those serious effects appear to be permanent changes. 

     We realize that some visitors may feel that they have no interest in this "background information" but be patient and stay with us because we will present some very important healthcare information for health-conscious visitors about major changes in health store type businesses in America. 

     This information will help health products shoppers understand why these major changes occurred throughout most of America.  This special information may also help health-conscious shoppers learn how to cope more effectively with those major changes in the marketplace.


Why Things Changed A Lot

For Most Health Products Stores

   

      Health type stores used to be able to help their customers a lot by stocking many quality healthcare supplement products and by providing some very important free healthcare educational product information about various health store type products.  They would typically explain how selected products could help improve healthcare actions by customers. 

     Those days are gone forever and all visitors need to know why those days will not return.  Visitors also need to know what their options are now in the current marketplace for shopping for health store products. 

     The previous very helpful health store days will likely never return due to the strong trend toward deep discount prices for health store products by mass-marketing type business competitors.  They sell health store type products at deep discount prices, but they do not provide competent personalized nutritional help and counseling for their customers. 

     Today, each customer must know how to select the right products and must also know how to take their product selections for the best results. 

     Lon realizes that those special conditions are not likely to ever happen in America for most health store type product shoppers - unless someone develops a practical and sensible way to present that very important product information to those shoppers before they go to mass-marketer businesses to purchase health store type products. 

     How are America's health-conscious health products shoppers going to learn the very important health-products information that they will need to make good decisions about the nutrition type products to purchase and also learn how to take those products for best results? 

     Lon and Janie began working on developing ways to help provide that vital health products education information to thousands of health-conscious health product shoppers in the upstate Greenville, SC area.  That is a very complex subject to help educate Americans about, and Lon and Janie have made a lot of progress in their development of education programs that will contain information about important health products.

     The background information that we present below will also help visitors to this Website understand why Lon and Janie Willoughby were literally forced by circumstances to develop a new type of natural healthcare and wellness concepts education marketing plan - if they still wanted to try to help thousands of Americans in the upstate SC area learn how to take much better care of their precious natural health.

     Visitors will learn herein that they did gradually develop a totally new natural healthcare education marketing plan (over a period of about 4 1/2 years).  Our explanation of that healthcare education plan will help visitors understand why their new marketing plan is the remarkable plan for the future of practical, responsible, and sensible natural healthcare and wellness concepts education for many thousands of American citizens living in the upstate area of South Carolina. 

     Their remarkable marketing plan may work well for thousands of  American adult citizens throughout this state, and it may also work well for many American adult citizens living in most other states in America

     Lon and Janie are also working together currently on developing very promising and exciting natural healthcare home-study education programs that will be used to educate many qualified American adult citizens living in the upstate area of South Carolina.  However, let's back up a bit and review how Lon and Janie Willoughby got to this challenging  natural healthcare and wellness concepts education vantage point.


Helpful Background Information

About Store Move To Mauldin, SC


      Lon and Janie moved to the city of Mauldin, SC in November 1977.  Our third store move (December 26-31, 2009) was to a good location in Mauldin, about seven miles from the previous location in Greenville, SC.  The new store location was very convenient for Lon and Janie; the store was just two miles from their home.

     This store facility had 3500 square feet of floor space that included a large products display area, an office area, and a private consultation room with a library area, a classroom area that could seat 50 people, and multi-stall female and male restrooms.  That restroom capacity was important because Lon planned to conduct weekly healthcare classes that might have 10 to 30 or more people in each class. 

     We also had an excellent parking lot area that could park more than 50 cars close to our store front.  That capacity was very important for the healthcare classes that Lon planned to teach weekly.  However, the store facility needed a good bit of work, and Lon spent several thousand dollars making major improvements inside the store before we moved in.

     The store was in a shopping center area just two blocks from the center of the main business area of Mauldin, SC, and we were across the street from the Mauldin Post Office (four lane U.S. Hwy. 276).  This heavily traveled highway is named "Main Street" as it goes through the downtown area of Mauldin (about 23,000 residents). 

     We opened for business here on January 04, 2010, and we got off to a good start during the first few months because we had notified most of our customers by mail about our store move.  (If we had their address.)

     Our new store location was about seven miles away from our previous store location, and we had some regular customers that traveled 6, 10, 15, 20 or more miles to visit our new store facility.

     One of our previous customers traveled about 65 miles to come into Greenville about once each month, and he continued shopping with us at our new location.  He liked our new store, and he continued to typically purchase about $200 worth of nutrition supplement products on each monthly visit. 

     He would usually chat with Lon for a while about health issues and various nutrition supplement products.  He liked the helpful information that Lon provided with his substantial healthcare products knowledge and healthcare and wellness concepts knowledge.

     Some of our previous customers continued doing business with us at our new location because they liked the very helpful educational services that we still offered with free helpful information about the products that they considered purchasing, or the products that they did purchase.     

     We were the only health store in Mauldin, and we began getting about 15 to 25 new customers each month for the first year or so.  However, we also had several major competitors that were only four miles away from our store in Mauldin, and their competition continued reducing our product sales volume monthly as the months went by (this had been happening gradually during the past ten years). 

     There was an ongoing growing amount of deep discount prices that were being offered by local Greenville area stores.  We had many local competitors such as B.J.'s, Costco, K-Mart, Sam's Club, Target, Vitamin Shoppe, Walmart, and many major grocery stores and pharmacy drug storesThose stores were selling many health store type nutrition products at deep discount prices - prices close to our wholesale purchase prices.  We could not compete with those deep discount prices.

     During the next few months, we saw that we were gradually losing more customers due to the Greenville area stores listed above that were selling health store type nutrition products at deep discount prices.

     We also had a Kmart store just three blocks away from our store, and Mauldin had three major grocery stores within three blocks of our store.  They were also selling heath store type nutrition products at discount prices.  Three pharmacy drug stores were within three to six blocks of our store location.  All of those stores were selling health store type products - and they were typically selling them at discount prices.  

     Our overhead costs continued to be substantially more each month than the profits from our gradually diminishing monthly product sales.  We had substantial loan costs monthly (thousands of dollars), and we still had some advertising costs along with our other regular operating costs.

     Our monthly product sales volume had been diminishing gradually over a period of about ten years due to the local large chain type stores that had started selling many health store type products at deep discount prices.  We named some of those mass-market chain stores up above.

     We were also affected adversely by more competition from the Internet type businesses selling health store type products.  More and more of our regular customers were getting computers, tablets, and/or smart phones and learning how to shop on the Internet for deep discount prices with free shipping for most orders.  That was a steadily increasing form of serious competition for our healthcare and wellness store. 

    We had hoped that our classroom facility and our weekly introductory level free natural healthcare and wellness concepts education classes would bring some new people into our store on a weekly basis and give them an opportunity to see and understand what our new healthcare and wellness store facility could do for them to help them live a better life. 

     Unfortunately, our regular customers and the local people living nearby that we advertised to showed no interest at all in attending our weekly classes.  That situation did not get off to a good start, as we had hoped for and as we had planned for.

     It looked like our occasional customers and people in the local area were not seeing our multiple advertisements about our weekly free healthcare and wellness classes, or they were not interested in attending the free healthcare and wellness education classes that we advertised.

     Lon sincerely wanted to help local customers and other local people by educating them about some of the remarkable healthcare benefits that can be obtained from healthcare and wellness concepts knowledge.

     Unfortunately, thousands of local people living within one, two, or three miles from our health store demonstrated again and again, week after week, and month after month, that they did not see any of our advertisements about our weekly free health classes, or they had no interest in being educated about some of our natural healthcare and wellness concepts in one of our weekly free introductory classes

     After the first two years in this new location, It had become clear that our new classroom capability had not been beneficial to our health store operation - as Lon and Janie had hoped it would be.  We stopped wasting thousands of dollars per year advertising about free healthcare classes.

     The free classes that we had offered weekly had not been effective at all in bringing new people into our store weekly, as we had hoped for when we moved to this new store location in late December 2009

     ABC of Health had advertised weekly with a color display ad (picture ad) in our local weekly newspaper that was distributed free throughout the Mauldin and nearby Simpsonville area to more than 40,000 homes. 

     We also advertised in the yellow pages of the AT & T phone book for the major metropolitan area of Greenville, SC. (70,000+ homes)

     We also advertised monthly in a local health type magazine that was distributed throughout the Greenville area to about 400 businesses that offered the health magazine as a free magazine for health-conscious customers. 

     All of that advertising may have helped somewhat with our product sales volume, but it did not seem to help at all with promoting interest in our free healthcare and wellness classes.  Either the local people did not see any of our reoccurring advertisements about our free natural healthcare and wellness concepts classes, or they had no interest in attending one of our free classes that we advertised as a weekly event during the first two years that we were located in Mauldin. 

     People would not even call in to inquire about our classes or to  responsibly reserve a seat in our weekly free introductory healthcare and wellness concepts class offerings

     We also mailed out customized picture type postcards to many known customers about our weekly free classes, but we got no response from those customers about reserving a seat in our next free health class

     We had almost no response and interest shown in our free healthcare class offers for two full years of advertising in several prominent advertising media in the local area.  After two years of our continued expensive advertisements, we stopped spending many thousands of dollars each year for those apparently ineffective advertisements.

      The competition in the local Greenville area had gotten much worse for our health store operation gradually over the years.  More and more of our usual customers were leaving us because they had started shopping at some of the local big chain type mass-marketing stores that were selling many health store type products at deep discount prices.    

     In other words, several local major mass-market type stores were selling similar health store type products at discount prices - not necessarily the exact same brand of quality products that we offered for sale, but somewhat similar health store type products.  Their discounted sales prices were about the same prices that we were having to pay to purchase products wholesale to sell in our ABC of Health store.

     That local area competition had reduced our healthcare and nutrition products sales volume a lot because we could not afford to compete with the deeply discounted prices offered by those big mass-marketer type local competitors.  Our ABC of Health sales volume per month had been reduced gradually over the years down to about one third to one fourth of the sales volume that we had developed during our first two years in business (1999 and 2000).

     Some of our previous customers were now shopping on the Internet for deeply discounted prices with free shipping for most orders.

     We could not make any store profit at all due to our diminishing sales monthly compared to our increasing overhead expenses (due to our gradually increasing loan payments).  Our diminishing sales had been going on gradually for about 12 years, and the competition factors shown above had been getting worse gradually for our health store operation.

     We eventually learned that most companies that we purchased products from (for resale) had special deep discounted wholesale prices that the big chain type businesses, and the large well financed Internet businesses, were able to get with their much larger wholesale purchases of health store type products (for resale). 

     In other words, our wholesale prices were considerably higher prices than the discounted wholesale prices that the large local chain type stores were getting with their much larger orders with the wholesale product distributors and suppliers.  That situation meant that we could not compete with their discounted sales prices for somewhat similar  products that we were trying to sell in our independent health store. 

     Many years passed before we learned about the special discounts  routinely occurring for those large product orders.  No one had informed us that those situations existed for the major product suppliers that we purchased products from (to sell in our store).  We had been perplexed about how the large chain type mass-marketing type stores could afford to offer their big discounts to normal retail prices. 

    We finally learned that their discounted wholesale prices were 25% to 35% less for their wholesale product purchases than we were having to pay for our health store products purchases.  Those large discounts in their wholesale prices were due to the special discounts that they were getting for their large volume wholesale product purchases

     The large chain stores could purchase products in large bulk orders and then ship those health type products to their multiple store locations (BJ's, Costco, Kmart, Sam's Club, Target, Vitamin Shoppe, Walmart, etc.)

    Consequently, we were caught between a rock and a hard place so to speak.  It was not possible for us to compete with the discount prices being offered by the numerous large chain type stores listed above.

    In addition to those very difficult competition situations, over the years, we had also been competing with 12 independent health stores in the Greenville area, and also competing with eight GNC health stores, and we were also competing with two very large major corporate health food stores - Earth Fare and Whole Foods (very large high quality stores).

    All of that local competition was further impacted a lot by several Internet nutrition products sales businesses that had started selling many health store type products at deeply discounted prices  

    The marketplace had changed a lot in recent years with the rapidly growing use of computers, tablets, and smartphones that enabled many of our former customers to shop for health store type products at deeply discounted prices at several Internet health products type businesses.

    Those Internet businesses did not have the expensive overhead operating costs involved with having a physical health store location.  They were staffed to take telephone sale orders and Internet sale orders and then ship those health products from their products storage area. 

    Like the local large chain type businesses that were selling products at deeply discounted prices, those Internet businesses did not have the substantial overhead expenses of being staffed with store employees who were knowledgeable about hundreds of nutrition and healthcare type products and also knowledgeable about many health conditions.

    Those discount price situations were gradually forcing thousands of small health product stores to go out of business throughout America.   Like ABC of Health, those small health stores did not have sufficient purchasing power to qualify to obtain the special deeply discounted wholesale prices that were available to big mass-marketing retail stores that could make large enough wholesale purchases of health store type products to qualify for those much lower cost wholesale prices. 

   That purchasing situation enabled the multi-million dollar mass marketing type local discount prices businesses identified above, and also several large Internet sales businesses, to purchase health store type products with very large orders that would qualify them to obtain special discounted wholesale prices.  That enabled them to sell those products at discounted prices and still make a reasonable profit margin.

   That special wholesale pricing policy was very unfair to the small health food stores, and Lon realized that it would force thousands of small stores to go out of business, especially in larger metropolitan areas such as Greenville, SC where there were many serious competitors.  

   Our small independent health store could provide very important and very valuable healthcare products information to our customers, and we stocked several hundred quality health store type products for our broad variety of customers, but we simply could not compete with the discount prices that were available to our previous regular store customers. 

    Lon realized that those unfair conditions would likely affect millions of people when they developed sickness and disease conditions.  Many of those conditions could have been reduced, minimized, or avoided all together if those new shoppers could have gotten the very important and valuable natural healthcare education services that had previously been provided by thousands of independent health store owners and their health-conscious and helpful employees (tens of thousands of them). 

    Lon understood that millions of new "health products shoppers" will likely die premature deaths because they can no longer obtain the very important and very valuable healthcare products information that they will need to take much better care of their precious natural health

    Those serious healthcare products education deficiencies are some of the huge downside effects to deeply discounted prices for health store type products at mass-marketing stores.  They do not provide health conscious knowledgeable sales clerks for customer education about the health store type products that their customers are buying.  In general, those customers do not understand how valuable that special health products type knowledge could be to them over a period of a lifetime.

    Beginning around year 2002, those increasingly competitive situations gradually began forcing some small independent health product type stores to go out of business in the local Greenville, South Carolina area.   Small health product stores continued going out of business gradually in the Greenville, South Carolina area as the years went by due to intense competition from local mass-marketing stores.

    Due to intense competition, the GNC company began gradually closing many of their franchised health stores nationwide.  They closed about 200 more GNC health stores during year 2018. (In the USA and Canada.)

    You can see that competition in the nutrition and healthcare products sales business had become extremely competitive because mass-market stores were selling health store type products at deep discount prices.  That situation caused many small health products stores to lose a lot of money over a period of years. Unfortunately, the future marketing situation for them and their employees was hopeless.  Many small stores  finally had to reluctantly go out of business. 

     The health products sales market had changed so much that it was literally destroying the small independent health store business in America.  Those very important businesses had developed gradually during the past 70+ years, and they had also provided jobs for tens of thousands of health store employees. 

     Those health stores and those employees had helped millions of Americans improve their healthcare knowledge in very important ways that were very beneficial to America as a country.  Millions of Americans had gradually learned how to take better care of their natural health.

    Unfortunately, the market dynamics had changed rapidly.  The small independent health stores throughout America could not afford to purchase enough products with each order to qualify for the special  discounted wholesale prices that the big well-financed mass-marketing chain businesses were getting for their much larger product purchases.

    The local mass-market type businesses with deep-discount prices for health store type products, and the Internet health products businesses that began selling products at deep-discount prices were putting the small independent health stores out of business at a rapid rate.  The small independent health stores could not sell enough health products (at their reasonable higher retail prices) to enable them to stay in business. 

    Those wholesale pricing differentials were causing a very unfair situation for the small stores, but that is the way the large wholesale businesses had chosen to operate.  There was nothing the small health stores could do to change those unfair wholesale pricing policies.    

    Lon and Janie Willoughby and ABC of Health lost a lot of money with the operation of our health store during those years while we were still diligently trying to provide very important and very valuable natural healthcare and wellness concepts education services that we knew that people living in our local Greenville, SC upstate area needed badly

     We gradually learned in a very difficult and very expensive way that hardly anyone realized that they needed to be educated about better natural healthcare and wellness actions.  People did not know how little they knew about taking good care of their precious natural health.

    We understood that hundreds of thousands of Americans living in the upstate area needed badly the free healthcare and wellness concepts classes that we offered, but they seemed to be totally oblivious to that realization.  Lon could see that need clearly, but people did not have sufficient healthcare education to realize their need for more education.

     Unfortunately, people did not know what they did not know about practical, responsible, and sensible natural healthcare and wellness actions that could improve their lifestyles in very important ways and then pay BIG HEALTH DIVIDENDS over the remaining years of their life. 

     We simply could not get through to them, with our many thousands of dollars in advertising costs per year (for many years), that they needed to visit our natural healthcare and wellness store and begin learning how to take much better care of their precious natural health

    During the first two years in our Mauldin location, we advertised to many thousands of residents to call our store and register for a free healthcare and wellness concepts education class.  Unfortunately, those many expensive free class advertisements produced no results - zero!!!


    In September 2013, Lon had to consider whether or not to lease our  heath store facility for another year.  He reluctantly decided that there was no reasonable hope for improving our sales conditions substantially through our free healthcare and wellness concepts education actions.  Our local customers and thousands of local potential customers had  demonstrated that they were not interested in our repeated advertised offers to teach free introductory healthcare and wellness classes.

     We could no longer hopefully try to stay in this independent natural healthcare and wellness store business even though Lon knew that our store was still helping many customers on a monthly basis.  Our usual overhead expenses, and several heavy loan payments, were causing the store to lose about four thousand dollar each month.  (Overhead costs compared to the reduced amount of profits that were coming in from our substantially diminishing retail product sales on a monthly basis.)

     Those monthly losses were routinely happening even though Lon was working 80 to 90+ hours each week - with no pay at all for his dedicated work and competent responsible management services for the business.  He had worked with no salary or pay during the entire 15 years that we had the health store in operation.  Lon was supposed to be paid out of the profits but there were no profits throughout those 15 years.


     When we terminated our ABC of Health health and wellness store operation on 4/24/2014, we were the ninth independent health store to terminate their operation in the Greenville, SC area since year 2002.

     Market for Life, a full-line quality health food store, finally terminated their health food store operation during year 2017 after providing many years of quality health food store services to the Greenville, SC area


Personal Loans And

Other Loans to ABC of Health


     Over the years of operation, Lon and Janie had gradually loaned ABC of Health substantial sums of money, again and again, and again, until ABC of Health had borrowed more than $500,000 from Lon and Janie to keep the business going through the end of year 2012

     Those were interest-free loans so Lon and Janie were actually losing interest income on the funds that they were loaning ABC of Health, but that was less expensive for ABC of Health than trying to borrow money from local banks or credit card type banks for those funds.

     Those loans caused Lon and Janie to gradually deplete their personal savings account funds down to zero (all of their IRA accounts were eventually reduced to zero funds and those IRA accounts were closed). 

     They had also refinanced their home three times over the years to borrow more equity funds from their home mortgage account to help keep the ABC of Health store in business while Lon was diligently trying to develop ways to make the business profitable through his very important natural healthcare and wellness education programs.

    In addition, over those years, Lon and Janie eventually had to also borrow money repeatedly on their multiple credit cards with several banks.  Interest rates were better on those credit card loans than direct business loans from local banks; however, the total payments on those loans were several thousand dollars each month. 

     Lon and Janie had good credit and they gradually borrowed more money and then more money until they owed the credit card banks more than two hundred thousand dollars.  The total interest charges on those multiple loans were several thousand dollars per year, and that made it more difficult for us to get to a profitable operation.

     Those additional loan funds were necessary to keep ABC of Health in operation while Lon was still diligently trying to get our natural healthcare and wellness concepts education classes to be helpful to our business and enable ABC of Health to become a profitable business. 

     Our responsible objective of helping local American citizens learn how to take better care of their natural health had turned into a nightmare of overhead expenses because people did not understand that they needed badly the healthcare education that we were trying to provide for them. 

     They apparently knew so little about natural healthcare and wellness concepts education that they did not realize that we were offering them  very important and very valuable opportunities to learn how to improve and protect their precious natural health in very important ways.

     Looking back now (10/18/2018) at those store events in 2013, if Lon had not acquired the special alternative health type natural healthcare and wellness concepts knowledge that was needed to help people learn how to take much better care of their precious natural health, he and Janie would not have purchased the herbal products retail store business in December 1998

     Also, if Lon had not had a sincere responsible determination to try to help thousands of local people learn how to take much better care of their health, he and Janie would still not have purchased the herb store.

     Lon's strong optimistic determination is what got them into the financial disaster that they gradually accumulated for ABC of Health.

     Stay with us in this important healthcare education adventure and you will learn how Lon's determination eventually helped him develop a very promising business plan for ABC of Health that may turn out to be a big healthcare education advantage for many American adult citizens and many of their children (through their healthcare educated parents). 

     Yes, there really is a bright side to these very disappointing and very expensive natural healthcare education experiences for Lon and Janie and ABC of Health

     You will soon learn more about our exciting "free to review" natural healthcare and wellness concepts education at this Website for all American adult visitors.  This vital education is worth many thousands of dollars to all American visitors because it will provide a very good basic and fundamental natural healthcare concepts education for all American adult visitors. 

     You will also soon learn about our special six lessons CQV education program - for our Certified Qualified Visitors (CQV's).  This is an incredibly bargain basement priced natural healthcare and wellness concepts education program for our "qualified" visitors.

     We will present information about this incredibly important CQV natural healthcare and wellness concepts education program later.  This healthcare breakthrough copyrighted and proprietary education program is available only from our company.  It can be a life-changing experience for all CQV's, and it can be a life-saving experience for many CQV's.

    It is important to understand that these education programs would not have been possible for Lon and Janie to develop if they had not gone through the very difficult experiences that occurred during the 15 years that Lon managed the ABC of Health healthcare and wellness store.

    Before we get to this exciting healthcare education information, let's review some of the great difficulties that Lon had while he was trying to educate people about natural healthcare and wellness concepts.


Great Difficulties In Educating People About

Natural Healthcare And Wellness Concepts

   

      Lon was responsibly striving for many years to develop ways to help educate our many customers, and thousands of other people living in our local Greenville, SC area, about how they could take better care of their precious natural health.  Lon could see clearly that almost all local American adults needed some very important basic education about natural healthcare and wellness concepts

     He was well-educated about those basic healthcare concepts, and he was also an educated, trained, and experienced educator.  He knew what local Americans needed to learn about those healthcare concepts, and he was able and willing to teach them those vital natural healthcare and wellness concepts.  Lon knew how to help educate local Americans about those vital natural healthcare concepts, and he sincerely wanted to help educate local American citizens about vital healthcare concepts.

     The free introductory natural healthcare and wellness concepts classes that Lon wanted to teach would have provided the basic natural healthcare and wellness concepts education that local American adults  needed to learn badly. 

     Those free healthcare education classes could have helped them learn how to begin taking better care of their precious natural health in a more practical, responsible, and sensible manner on a routine basis. 

     That very important and very valuable natural healthcare and wellness concepts easy education could have enabled thousands of local Americans to understand that they also needed to get educated at the next level up - an advanced level of natural healthcare and wellness concepts which would not be free education classes

     Our more advanced natural healthcare and wellness concepts education classes would then enable ABC of Health to earn income from teaching our advanced level healthcare and wellness concepts classes.  

     Lon anticipated that we would be able to charge reasonable fees for those advanced level classes, and that income could make our vital healthcare education actions reasonably profitable for ABC of Health.

     Lon and Janie both understood that there were many thousands of American citizens living in the upstate area of SC that needed our free introductory level natural healthcare and wellness concepts classes badly.  Lon and Janie also understood that those citizens would also need our advanced level natural healthcare and wellness concepts classes

     Surely many of those Americans would be smart enough to choose to take advantage of our offer to teach them our advanced level natural healthcare concepts classes at reasonable prices.  That additional healthcare education would enable them to learn how to take much better care of their precious natural health for the rest of their life.  

     Those advanced level classes would enable ABC of Health to provide very important natural healthcare and wellness concepts education services for tens of thousands of Americans living in the Greenville, South Carolina upstate area.  (Numerous surrounding cities and towns.) 

     Unfortunately, that situation never happened because we could not get our health store customers, and other local people, to responsible respond to our many advertisements about our free classes.  All they needed to do was call our office phone number and reserve a seat in one of our upcoming free classes (scheduled weekly for a two year period). 

     Lon and Janie found it unbelievable that everyone, our customers and the general public, could be so oblivious to their need for some natural healthcare and wellness concepts education

     That is what happened week after week, and month after month, for two years with no reasonable responses to our education efforts to teach free classes weekly in our Mauldin store location.  At that point in time, we finally stopped spending thousands of dollars per year to advertise those free introductory natural healthcare classes.

     Lon and Janie both understood that thousands of those people would likely suffer with sickness conditions and serious disease conditions that might cause many of them to die a premature death when they could have easily chosen to learn how to maintain much better health. 

     ABC of Health was trying to offer them vital opportunities to learn how to reduce and minimize and maybe avoid some of those adverse health conditions.  They needed to get started by getting educated easily with our free natural healthcare and wellness concepts classes.

     They would have then been able to learn about some of the special healthcare nutritional supplement products that we stocked for regular  customers in our Mauldin health and wellness store. 

     The sad truth is that they did not know what they did not know about vital natural healthcare and wellness concepts, and they would not register to attend one of our free classes where Lon Willoughby would  teach some very important and very valuable natural healthcare and wellness concepts that he had learned over a period of 30+ years

     Our very important and very valuable natural healthcare and wellness concepts education actions had failed, and our dedicated diligent efforts over those 15 years had seriously bankrupted Lon and Janie Willoughby. 


Our Burdensome Overhead Operating Costs


     Our overhead operating costs included our monthly lease payment, utility expenses, employee wages which amounted to many thousands of dollars per year, and two to three thousand dollars of product purchases on a routine monthly basis (for products to restock our display shelves for the products that we were usually selling retail each month).

     Although Lon was working very long hours weekly, he received no salary or wages for his very complex health store work and his very responsible competent management of our healthcare store. 

     He was supposed to be paid out of the store profits.  Unfortunately, mo