Natural Healthcare Education by ABC of Health

This is our Home Department.
Visitors should begin reading here.

     We are a unique natural healthcare and wellness concepts education company.  We have developed life-changing and also life-saving healthcare concepts that are copyrighted and therefore only available from our company.

     This very special Website presents a vital natural healthcare and wellness concepts education service for American adult citizens that live within the USA.

     We present a "free to review" education service of some of our natural healthcare and wellness concepts to help visitors learn about healthcare and wellness concepts that can be incredibly important in their life.

     The natural healthcare and wellness concepts presented herein can enable American citizen visitors to see and understand how we can help "qualified visitors" get educated about how to take much better care of their precious natural health

     We teach natural healthcare and wellness concepts that can enable our education clients to live a much better life - one that is more productive and successful with more contentment and more happiness. 

     Does this sound too good to be true?  Well, It is true and you can get a "free to review" education about how we learned to do this over a period of 47+ years. 

     This is a unique Website that can change your life for the better at no cost.  Get educated and then get excited about our remarkable natural healthcare and wellness education offers for "qualified Americans."


www.ABCofHealth.com 

Greenville Area, SC

Phone: 864-329-0004  

Fax:    864-329-0005

 Hours of Operation For

Our Telephone Services 

9:00 AM to 7:00 PM - Monday through Friday

(We have voice mail services for all other hours)



Send E-mail Communications To: 

ABCofHealth@live.com


You can send us an easy and quick E-mail by using the convenient

E-mail Form that is located in our Contact ABC of Health department. 



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Natural Healthcare 
Education Services
and
Consultation Services

Health and Wellness 
Program Consultant

Home Healthcare
Education Services
and
Consultation Services

VoxxLife Independent 
Practitioner Associate

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     Use the Website link below and then select Testimonials (videos) to learn how lots of people in America and Canada benefit from these amazing inexpensive footwear type products for many health conditions. 
 

ABC's of Health, Inc.
doing business as
 (dba)
ABC of Health

Location Information 
For Our Business:


(Shipping Address)

ABC of Health

201 B West Butler Rd, #159,

Mauldin, SC 29662 

 

(preferred Mail Address)

ABC of Health

Post Office Box 127, 

Mauldin, SC 29662


Mauldin is just eight miles southeast of downtown Greenville, SC (located in the 

 beautiful foothills of the Great Smoky Mountains - 75 miles south of Asheville, NC).



IMPORTANT NOTES:  

We do not provide any walk-in sales or services 

We help our clients with our very 

convenient telephone consultation services 

and with our multiple Natural Healthcare 

and Wellness Educational Website Services.


Our Hi-Tech, Hi-Security office facility is not open to the public.

This works well for our telephone consultations services

and our other natural healthcare educational services for

 Americans living in various locations throughout the USA.


Nutrition products are not sold here - you will not need your

credit card to review the educational information herein.


We can provide short (10 to 20 min.) 

natural healthcare education presentations 

for local businesses, churches, health clubs,

political groups, service clubs, veterans groups, etc.


If you are looking for our 

Scheduled Meetings Info department

it is located at another ABC of Health Website

at the address link below:

 www.AdvancedHealthcareInfo.net



     We use a lot of colored text to emphasize certain words, or phrases, se we recommend that you review this Website using a computer if possible to get the most benefit from our colored text throughout this Website. 

     If you  use a Tablet or a Smart Phone to view this Website, you may be able to get colored text if you select the Desktop mode of operation.  If you are not familiar with this setting for this viewing mode, select the three vertical dots in the upper right portion of your viewing screen to get a drop-down menu that allows you to choose the Desktop viewing mode. 




Brief  Overview  Introduction

The Quick, Easy, Cheap, and Lazy Way

To Enjoy Good Health Long-term

   

       If you are looking for a quick, easy, cheap, and lazy way to help you enjoy good health for the years ahead of you, please pause for a few moments and carefully consider that millions of American adults casually participate in wishful thinking about this very important subject.  They are apparently hoping to get very lucky and enjoy having something that does not exist, has never existed in human history, and will likely never exist.

     Natural human healthcare is a very complicated subject area that requires some serious education efforts to begin to understand it better.  This Website can help health-conscious visitors learn very important and very valuable information quickly about some of our vital natural healthcare and wellness concepts.

      More than 120,000 people die prematurely each month in the USA - mainly because they were not taught how to take good care of their complex body and their amazing natural healthcare assets.  These critically important natural healthcare assets are natural active components of the human body, and they are constantly working to help the body maintain optimum health at all times. 

     Our personnel understand that American adults, teenagers, and younger children commonly do things that can interfere with the normal health protecting functions of the body's natural healthcare assets.

     We have developed copyrighted natural healthcare actions that a person can use to reduce and minimize common harmful effects on the body's natural healthcare optimizing actions.  These are major natural healthcare and wellness concepts breakthroughs that are incredibly important for helping these vital assets maintain optimized good health throughout the body (and the brain).  This information is not included in our "free to review" healthcare concepts.


The SMART WAY To Learn How To Optimize Natural Health


     We have also developed natural healthcare and wellness concepts education that is the smart way to learn how to enjoy optimized health throughout a long lifespan This special Website can help all American adult visitors learn about some of our very important natural healthcare and wellness concepts that are super valuable.  

     The "free to review" basic and fundamental alternative health type natural healthcare and wellness concepts education that we present herein can be very helpful to American adult citizens who wisely take time to review this Home department's exceptionally important natural healthcare educational presentation.   

     The founder and president of ABC's of Health, Inc., doing business as (dba) ABC of Health, is Lonnie Willoughby, Jr. (Lon Will o bee)  Our company owned and operated a complex health and wellness store in Greenville County, S.C. for 15 years (1/03/1999 to 4/24/2014). 

     In managing this business, Lon worked with our assistant store manager in providing helpful natural healthcare and wellness related product sales services for regular health store customers and visitors. 

     Lon's experiences with those people during early 1999 enabled him to see clearly that American citizens had not been taught the basic and fundamental alternative health type natural healthcare and wellness concepts that they needed to understand.

     Those vital healthcare concepts could have enabled citizens to do a much better job of managing their complex body's natural health and its natural healthcare assets.  At that point in time, Lon had acquired an extensive education in alternative health type natural healthcare and wellness concepts.  (We will explain later how he managed to accomplish that very important healthcare education and his motives for doing so.)

      That special education enabled him to understand that most people in America do not have a practical, responsible, sensible, and convenient way to learn about these vital natural healthcare and wellness concepts

     Due to his extensive education in alternative health type natural healthcare and wellness concepts Lon recognized how important that healthcare education deficiency situation was for practically all American adults (160+ million) and also their children (140+ million).

     Lon Willoughby was sincerely concerned about that critically important healthcare and wellness concepts education deficiency. He realized that many millions of American lives would likely be involved with sickness, diseases, and premature deaths that could have been reduced and minimized with adequate natural healthcare and wellness concepts education that he knew how to provide for those Americans. 

     Lon was strongly challenged by his awareness of those situations to try to develop some practical, reasonable, and sensible ways to help improve vital healthcare and wellness concepts education opportunities for many local Americans living in the Greenville, South Carolina area. 

     If his education actions were successful for thousands of Americans living in the local Greenville upstate area, he could then expand those healthcare and wellness education actions to other areas of the state. 

     If that state-wide education objective was successful throughout most of South Carolina, then those very important natural healthcare and wellness education actions might also be used to share some of those natural healthcare and wellness education concepts across America.

     This Home department will explain some of Lon's many healthcare education actions in the Greenville area during the next 18 years.  WOW!!! What a challenging pattern of natural healthcare and wellness education circumstances that turned out to be for Lon, his wife Janie, and our ABC of Health corporate healthcare and wellness store business. 

     We will share some very important and very valuable natural healthcare and wellness concepts with our visitors as we relate some of those challenging education experiences.

     This is very important information that health-conscious Americans need to review because we will reveal how those 18 years of very important natural healthcare and wellness education experiences can help all American adult visitors understand how they can manage their personal natural healthcare education actions responsibly and sensibly.


Impatient Visitors May Leave Too Soon


      We realize that some impatient visitors will leave this Website before they read down to this point, and other visitors will read down to this point but may be inclined to not complete a review of this Home department's exceptionally important natural healthcare and wellness concepts presentation.

     Unfortunately, the impatient visitors who leave this Website too early (before completing this Home department's vital presentation) will miss out on this remarkable natural healthcare and wellness concepts educational opportunity.

     We understand that those unfortunate choices will likely prevent those impatient visitors from learning about how we strive to educate visitors in very special ways about taking much better care of their personal health.  We do this in ways that can help Americans reduce, minimize, and maybe avoid all-together some of the serious healthcare conditions that commonly afflict millions of Americans each year.      

      Impatient visitors who read down this far can choose to leave this Website at any time during their responsible efforts to complete this remarkable "free to review" natural healthcare and wellness concepts educational presentation   

     The impatient visitors that chose to leave this Website before this point will likely never return here, and that most unfortunate situation may prevent them from learning how to avoid a premature death at some point in the future.  (That happens to more than 30 thousand Americans each week.)  Consequently, their impatient decision to ignore this special natural healthcare and wellness concepts education service may turn out to be a fatal mistake at some point in their future.

     Yes, our special natural healthcare and wellness concepts "free to review" natural healthcare education can be that important for American adult visitors.

     Stay with us patiently in this Home department's lengthy presentation, and you will likely benefit for the rest of your life in very important ways.

     It is still your choice of course to stay with us or to leave us at any point in this presentation - please choose wisely.  This is truly a "once in a lifetime" natural healthcare and wellness concepts educational opportunity for American citizens residing anywhere within the USA.



Our Healthcare and Wellness Concepts

Mission Statements


      We introduce all American visitors to alternative health type natural healthcare and wellness concepts that can help them take better care of their precious natural health for their lifetime.  We help all visitors understand that there are some easy healthcare actions that they can take routinely to protect their natural health.

     We also strive to find/locate and then help "qualifiable" American adult visitors  learn how to improve their health and wellness status by educating them about additional natural health and wellness concepts.  We can help them learn how to manage their natural healthcare actions better and enjoy enhanced energy level, physical vitality, and emotional strength.   These "qualifiable" American adult visitors will be offered a very important opportunity to become one of our Certified Qualified Visitors (CQV's).

   
      We also strive to help our "Qualified Education Clients" (QEC's) learn how to live a healthier, longer, and more productive life, with more achievements and much more enjoyment in life.  We work to accomplish these very desirable goals by helping our "Qualified Education Clients" learn how they can become more successful in their vocation, and in all of their personal life relationships.  We do this by teaching them how to take much better care of their natural healthcare assets and their precious natural health on a routine daily basis.

     We want to help our "Qualified Education Clients" learn how to improve their  natural health and wellness status in special ways that can help them reduce and minimize their potential for having to cope with sickness and disease conditions that afflict millions of Americans.

 

     NOTE:  A "Qualified Education Client" has qualified to lease one of our advanced natural healthcare and wellness concepts home-study education programs.  Our "qualified education client" qualifications status will be explained later in this department's presentation.


Important Character

Evaluation Process


     This unique Website has been designed to help us find and educate special American citizens that have developed the following important character values that we are looking for: common sense, good ethical values, a sense of fairness, honesty, and integrity, a mature sense of appreciation and gratefulness for good things, and a sincere sense of responsible American patriotism (citizens who are willing to work responsibly to help defend and protect the USA from all enemies).

     If you are an American adult citizen (natural born or naturalized) who sincerely strives to develop and maintain good character, and you are patriotic-minded about America and look favorably on what you have read so far, there is a reasonable possibility that you are one of the special Americans that we can educate about some very important and valuable alternative health type natural healthcare and wellness concepts

     In order to complete this character evaluation process successfully, you will need to review this Home department's lengthy "free to review" presentation This very special natural healthcare and wellness concepts educational presentation has the potential to help American visitors in remarkable ways throughout the remainder of their lifetime.  This can be a very important and very valuable life-changing natural healthcare educational experience for most American visitors.

     This introductory Natural Healthcare and Wellness Concepts Education Website is the only place that this exceptionally important and valuable alternative health type natural healthcare and wellness education is available for review in this very easy to understand format. 

    We suggest that you make time available today, or as soon as possible (ASAP), to complete this very special introduction to some of our copyrighted and proprietary natural healthcare and wellness concepts.

Quick Overview of Some

Relevant Background Information


      Lon Willoughby was born a long time ago (June 5, 1936), and he is still quite healthy at age 82.  He started learning about natural   healthcare and wellness concepts in 1970 (at age 34).  By December 1998, Lon had been actively involved with his very interesting and challenging natural healthcare and wellness concepts self-education project for 27 years

     We will explain later why he was strongly motivated to stay with his very important self-education project throughout all of those years, right up to the present time (during 47 years).

     Until May 1986, Lon was working mostly in other areas, but he was also gradually acquiring a wealth of very important and valuable knowledge about natural healthcare and wellness conceptsHe was routinely reading books written by the Master Educators in America about alternative health type natural healthcare and wellness concepts

     In December 1998, Lon had an opportunity to purchase an established small herbal health products retail store business in nearby Greenville, South Carolina.  The store was about six miles from where he and his wife Janie lived in Mauldin, SC.  She was a teacher at the nearby Mauldin High School, just five blocks from their home.

     At that time, Lon had been responsibly learning about alternative health type healthcare issues over a period of about 28 years.  He had  read many important books about alternative health type natural healthcare and wellness concepts and recommended practices. 

     Lon was very interested in those natural healthcare and wellness subjects, and he had become very knowledgeable about many very important and very valuable natural healthcare and wellness concepts

     He had also been using some of those very important natural healthcare and wellness concepts for many years in his lifestyle actions for himself and his immediate family members (wife Janie and two sons).  Those natural healthcare concepts had worked very well for them, and Lon was impressed with how much those concepts had helped them.

     Back in 1978, Lon had also become seriously interested in water quality issues (drinking, cooking, and bathing water), and he purchased a high quality stainless steel type water distiller to improve the quality of the family's drinking and cooking water. (purify the water by distillation)

     Two years later, in 1980, Lon decided that he wanted to become a dealer in the Greenville, SC area for water distillers, and he then began making a detailed comprehensive evaluation of all the major brands of water distillers in the American marketplace. 

     Lon is a technically-minded person with important college level education in technical subjects such as biology, chemistry, physics, engineering drafting, engineering mathematics into calculus, and electronics education.  He had previously completed intensive education and training (48 weeks) and also work experience as a RADAR technician in the U.S. Air Force (back in 1956 and 1957).  Lon was typically very careful and detailed in his evaluations of anything that was important.

     After a few weeks of time in year 1980, Lon had collected company literature from all companies, and he evaluated their equipment, their different technological processes for distilling water and collecting the condensed steam as an output distilled water product, their use of filters for the input water to improve some chemical reductions, their company literature, and their marketing plans for dealers to sell their equipment.

     Lon conducted a careful evaluation of the above listed subjects, and he then decided that he wanted to become a dealer for the same brand of water distiller that he had purchased in 1978.  As it turned out, he had  gotten lucky and purchased the right brand of distiller ("Pure Water, Inc.") simply because that was the brand readily available to him in the Greenville area at the time that he purchased the distiller through one of the local health food stores. (They ordered the distiller for him.) 

     He sincerely wanted to help local "health conscious" people in the Greenville, SC area learn about very important water quality issues for drinking and cooking water. 

     Lon Willoughby qualified to become a dealer for the Pure Water, Inc. brand of water distillers in the fall season of 1980, and he began selling them on a part-time basis after that time.  The "Pure Water, Inc," company manufactures several models and sizes of water distillers.

     In June 1983, Lon and wife Janie attended a national convention for the Pure Water, Inc. (PWI) company in Lincoln, Nebraska.  That is where the PWI headquarters and their extensive manufacturing plant for stainless steel water distillers are located.

     Very fortunately, Lon and Janie obtained some very important education about serious health problems that are associated with the toxic affects of fluoride usage.  They were able to attend that special fluoride educational seminar because Lon was a dealer for the "Pure Water, Inc." brand of water distillers, and that very special fluoride education was available to dealers as part of the convention activities. 

     This special fluoride seminar education came directly from a highly skilled biochemist who had become a world-class expert about fluoride usage (Dr. John Yiamouyiannis).  (pronounced Yam ou yan is)

     Dr. Y, as he was called by those who knew him, had made a detailed world-wide study of the affects of fluoride usage in drinking water for humans and some animals (cows, sheep, etc.).  There are a number of places on Planet Earth where water wells have a substantial amount of fluoride contained in the well water.  Consequently, it is possible to observe the long-term effects of fluoride usage for people and some animals that routinely use that water for years as their drinking water. 

     Dr. Y. had been joined in some of that very important technical "chemical research" by Dr. Dean Burk, who had previously been the chief chemist for the National Cancer Institute.

    These two skilled high level chemist worked together on this very important evaluation project because they were both concerned about the wide-spread expanding actions of adding a fluoride chemical to the drinking water of millions of Americans in various cities in the USA.

     Several forms of fluoride are available and one of those forms are commonly used as an additive in drinking water for many cities and towns in America.  The three most used types of fluoride are calcium fluoride, sodium fluoride, and hydrofluorosilicic acid (the type of fluoride chemical added to the municipal processed water for Greenville, SC).    

     Dr. Y had also published his book about fluoride in January 1983 titled  Fluoride - The Aging Factor.  Lon subsequently studied that book and became interested in helping his customers in the Greenville, SC area learn about the potential dangerous harmful effects of ingesting fluoride in the local drinking water, in toothpaste, and from absorption of fluoride during dental fluoride treatments. 

     As a result of that very important education, Lon and Janie stopped using toothpaste with added fluoride in 1983 (35 years ago), and they have also avoided dental treatments of teeth using fluoride.

     Lon's education about fluoride began in 1983, as shown above, and he has continued this ongoing education gradually over the years as he had opportunities to review more technical information about this chemical (a member of the "halide" family of chemicals). 

     He is likely the most knowledgeable person in South Carolina about the health dangers associated with the use of fluoride in drinking water, in toothpaste, and with absorption of fluoride during dental treatments.

     You can still purchase Dr. Y's book about fluoride at Amazon.com, and there are now several books available at Amazon.com about the harmful aspects of fluoride toxicity.  Check it out when you have time and read some of the book reviewer's comments at the Amazon.com Website because this is a very important healthcare issue.  Every adult citizen in America needs to learn about fluoride toxicity as soon as possible.

     By 1998, Lon had acquired a lot of knowledge about important water quality issues and about the benefits of improving the quality of drinking and cooking water with appropriate water processing equipment. (He had 18 years of ongoing interest in water quality issues and 18 years of part-time work experiences with water processing equipment.) 

     When the opportunity to purchase the herb shop business occurred in December 1998, Lon was able, ready, and also willing to share some of his very important and very valuable natural healthcare and wellness concepts knowledge with citizens in the Greenville area.  He believed the herb shop business could help him accomplish some of those important natural healthcare and wellness educational objectives.

     The small store had 1250 square feet of floor space, very nice product display cabinets (shelves), and it had a very good location on Laurens Road - just one city block from the large Ford auto dealership.  Laurens Road is a well-known prominent four lane street (U.S. Hwy. 276), and the store was about four miles from the center of downtown Greenville.

     Lon sincerely wanted to help local Americans learn how to take better care of their precious natural health.  His many years of self-education about alternative health type natural healthcare and wellness concepts had enabled him to become very knowledgeable about these vital issues.

     At age 63, his many years of life-experiences with a lot of people enabled him to understand that most Americans have not had sufficient education about natural healthcare and wellness concepts to understand how to take care of their precious natural health in a reasonably competent manner.

     Lon's many years of ongoing studies about alternative health type natural healthcare and wellness concepts enabled him to realize that most Americans needed some very important and valuable education about basic and fundamental natural healthcare and wellness concepts. He had already acquired a lot of that kind of specialized knowledge.

     Lon's willingness to share his vital natural healthcare knowledge with local citizens was the primary motivating factor for Lon and Janie to decide to purchase that health store business operation in December 1998ABC of Health promptly opened for business on January 4, 1999

    This Home department will provide additional background information later about important factors involved with the purchase of that small natural healthcare products store business in Greenville, South Carolina. 

     Lon quickly spent several thousand dollars to upgrade the store to a much more comprehensive health products store.  We still offered the broad range of herbal products as before (bottles of capsuled herbs), but we began offering many health store nutrition supplement products (vitamin products, mineral products, protein products, etc.) and we also began offering some water filters, water purifiers, and air purifiers. 

     We were the only health store in the Greenville area that offered Lon's substantial level of knowledge about many alternative health type natural healthcare products and also natural healthcare educational services.

     Within three months we had tripled the monthly sales volume that had normally been achieved by the previous owner.  ABC of Health was off to a good start, but we were not making any profit yet due to our initial overhead expenses for expanding our healthcare products inventory. 

     By fall season in 1999, Lon could see that our business was growing enough that we needed a larger product display area, and a better office facility, and we also needed a room where Lon could conduct healthcare consultations with clients, and he wanted a classroom where he could begin teaching classes about natural healthcare and wellness concepts.  He knew that his extensive knowledge about this very important subject area could enable our customers to improve their lifestyles substantially. 

     However, we had to stay at this location for a while because there were serious dire predictions in the national news about major adverse affects that would likely occur when the year 2000 arrived.  There were very serious concerns that computers would be affected badly worldwide and that could have very damaging effects on national and international commerce and severely affect the USA economy in detrimental ways.

     Lon was very skeptical that those things would occur, but he decided to wait until January 2000 arrived to see what would happen in the USA economy due to major computer malfunctions and adjustment problems that were predicted to affect computers world-wide in devastating ways.

     Lon had already selected a suitable facility for us to move our health store to in February 2000 if those dire economic predictions did not occur during the first two weeks of January 2000

     Fortunately, the USA economy was not damaged severely as had been predicted.  We proceeded with our plan to relocate our health store during February 2000 to a store location on Wade Hampton Blvd., near Bob Jones University.  Wade Hampton Blvd. is a major four-lane U.S. Highway (U.S. Hwy. 29) that has a lot of traffic daily. 

     This major blvd. is about ten miles long and goes from Greenville to the nearby town of Greer, SC, and U.S. Highway 29 then goes on into the downtown area of nearby Spartanburg, SC. 

     Some areas of the store needed to be repainted, and the carpeted floor area was in bad shape.  Lon got the repainting accomplished, and also had all of the old carpet removed, had several floor repairs made, and had new carpet installed throughout the previously carpeted floor area before we moved into the facility.

     We notified most of our existing customers about our move (if we had their mailing address on file), and many of those customers quickly began coming to our new location.  We also began to get new customers that lived near our new store location due to some special advertising that we did for nearby residents. 

     Although we now had a good classroom area, we found it very difficult to get people to attend the free natural healthcare and wellness classes that Lon tried to teach on a recurring basis.  People seemed to believe that they did not need any additional natural healthcare education.

     Unfortunately, we had some very serious facility problems develop  with this location during year 2006 and those conditions forced us to have to move our ABC of Health store again (in February 2007)

     Lon found a vacant store location that we could move to on the same street, and the same side of the street, just a few blocks from our previous location.  This was a much smaller store (1500 square feet of floor space), and we did not have a consultation room or a classroom, but that was the best we could do at that time and stay in that same area.

     Over the next 18 months, we encountered some unforeseen very serious facility problems at that location, and Lon was able to find a good location for us to move our health store to in nearby Mauldin, SC. 

     We moved our store again during the last few days of December 2009, beginning the move the day after Christmas day.   The new location did have a good classroom area, so Lon could resume his efforts to teach weekly classes about natural healthcare and wellness concepts.


      We will provide some detailed information below about that third store move so our American citizen visitors can learn some very important information about the serious difficulties that we had in getting local people in the Mauldin, Simpsonville, and Greenville area to attend our free introductory level healthcare and wellness classes.

     The information below will also show how the independent health store businesses in America changed dramatically over the years.  Some of those changes affected health-conscious consumers adversely across America and those serious effects appear to be permanent changes. 

     We realize that some visitors may feel that they have no interest in this "background information" but be patient and stay with us because we will present some very important healthcare information for health-conscious visitors about major changes in the health store type businesses in America.  We will help health product shoppers understand why these major changes occurred throughout most of America.  This information may help most health-conscious shoppers learn how to cope more effectively with those dramatic major changes in the marketplace.


Why Things Changed A Lot

For Most Health Products Stores

   

      Health type stores used to be able to help their customers a lot by stocking many quality healthcare supplement products and by providing some very important free healthcare educational product information about various health store type products.  They would typically explain how selected products could help improve healthcare actions by customers. 

     Those days are gone forever and all visitors need to know why those days will not return.  Visitors also need to know what their options are now in the current marketplace for shopping for health store products. 

     The previous very helpful health store days will likely never return due to the strong trend toward deep discount prices for health store products by mass-marketing type business competitors.  They sell health store type products at deep discount prices, but they do not provide competent personalized nutritional help and counseling for their customers. 

     Today, each customer must know how to select the right products and must also know how to take their product selections for the best results. 

     Lon realizes that those special conditions are not likely to ever happen in America for most health store type product shoppers - unless someone develops a practical and sensible way to present that very important product information to those shoppers before they go to mass-marketer businesses to purchase health store type products.  Where are American health products shoppers going to learn the information that they will need to make good decisions about the nutrition products to purchase and how to take those products for best results? 

     Lon and Janie began working on developing ways to help provide that vital health products education information to thousands of health-conscious health product shoppers in the upstate Greenville, SC area.

     The background information that we present below will also help visitors to this Website understand why Lon and Janie Willoughby were literally forced by circumstances to develop a new type of natural healthcare and wellness concepts education marketing plan - if they still wanted to try to help thousands of Americans in the upstate SC area learn how to take much better care of their precious natural health.

     Visitors will learn herein that they did gradually develop a totally new natural healthcare education marketing plan (over a period of about 4 1/2 years).  Our explanation of that healthcare education plan will help visitors understand why their new marketing plan is the remarkable plan for the future of practical, responsible, and sensible natural healthcare and wellness concepts education for many thousands of American citizens living in the upstate area of South Carolina. 

     Their remarkable marketing plan may work well for thousands of  American adult citizens throughout this state, and it may also work well for many American adult citizens living in most other states in America

     Lon and Janie are also working together currently on developing very promising and exciting natural healthcare home-study education programs that will be used to educate many qualified American adult citizens living in the upstate area of South Carolina.  However, let's back up a bit and review how they Lon and Janie got to this exciting natural healthcare and wellness concepts education vantage point.


Helpful Background Information

About Store Move To Mauldin, SC


      Lon and Janie moved to the city of Mauldin, SC in November 1977.  Our third store move (December 26-31, 2009) was to a good location in Mauldin, about seven miles from the previous location in Greenville, SC.  The new store location was very convenient for Lon and Janie, just two miles from their home.

     This store facility had 3500 square feet of floor space that included a large products display area, an office area, and a private consultation room with a library area, a classroom area that could seat 50 people, and multi-stall female and male restrooms.  That restroom capacity was important because Lon planned to conduct weekly healthcare classes that might have 10 to 30 or more people in each class. 

     We also had an excellent parking lot area that could park more than 50 cars close to our store front.  That capacity was very important for the healthcare classes that Lon planned to teach weekly.  However, the store facility needed a good bit of work, and Lon spent several thousand dollars making major improvements inside the store before we moved in.

     The store was in a shopping center area just two blocks from the center of the main business area of Mauldin, and we were across the street from the Mauldin Post Office (four lane U.S. Hwy. 276).  This heavily traveled highway was named "Main Street" as it passed right through the center of the city of Mauldin (about 23,000 residents). 

     We opened for business here on January 04, 2010, and we got off to a good start during the first few months because we had notified most of our customers by mail about our store move.  (If we had their address.)

     Our new store location was about seven miles away from our previous store location, and we had some regular customers that traveled 6, 10, 15, 20 or more miles to visit our new store facility.

     One of our previous customers traveled about 65 miles to come into Greenville about once each month, and he continued shopping with us at our new location.  He liked our new store, and he continued to typically purchase about $200 worth of nutrition supplement products on each monthly visit. 

     He would usually chat with Lon for a while about health issues and various nutrition supplement products.  He liked the helpful information that Lon provided with his substantial healthcare products knowledge and healthcare and wellness concepts knowledge.

     Some of our previous customers continued doing business with us at our new location because they liked the very helpful educational services that we still offered with free helpful information about the products that they considered purchasing, or the products that they did purchase.

     However, over time we realized that we were losing some customers gradually due to several local area mass marketing type chain stores that were selling health store products at deep discount prices.

     We were the only health store in Mauldin, and we began getting about 15 to 25 new customers each month for the first year or so.  However, we also had several major competitors that were only four miles away from our store in Mauldin, and their competition continued reducing our product sales volume as the month went by (as had been happening already in the past several years). 

     We also had a local Kmart store, just three blocks away from us, and Mauldin had three major grocery stores within three blocks of our store, and there were several pharmacy drug stores within three to six blocks of our store location.  All of those stores were selling health store type products - and they were typically selling them at discount prices.  

     Our overhead costs continued to be substantially more each month than the profits from our gradually diminishing monthly product sales and also due to our advertising costs and substantial loan costs - monthly.

     Our monthly product sales volume had been diminishing gradually over a period of about ten years due to the local large chain type competitive stores that had started selling many health store type products at deep discount prices.  We will name some of those big stores down below.

     We were also affected adversely by more competition from the Internet type businesses selling health store type products.  More and more of our regular customers were getting computers, tablets, and/or smart phones and learning how to shop on the Internet for deep discount prices with free shipping for most orders.  That was a steadily increasing form of serious competition for our healthcare and wellness store. 

    We had hoped that our classroom facility and our weekly introductory level free natural healthcare and wellness concepts education classes would bring some new people into our store on a weekly basis and give them an opportunity to see and understand what our new healthcare and wellness store facility could do for them to help them live a better life. 

     Unfortunately, our regular customers and the local people living nearby that we advertised to showed no interest at all in attending our weekly classes.  That situation did not get off to a good start, as we had hoped for and as we had planned for.

     It looked like our occasional customers and people in the local area were not seeing our multiple advertisements about our weekly free healthcare and wellness classes, or they were not interested in attending the free healthcare and wellness education classes that we advertised.

     Lon sincerely wanted to help local customers and other local people by educating them about some of the remarkable healthcare benefits that can be obtained from healthcare and wellness concepts knowledge.

     Unfortunately, the local people living within one, two, or three miles from our store demonstrated again and again, week after week, and month after month, that they did not see any of our advertisements about our weekly free health classes, or they had no interest in being educated about some of our natural healthcare and wellness concepts in one of our weekly free introductory classes

     After the first two years in this new location, It had become clear that our new classroom capability was not being beneficial to our health store operation - as Lon and Janie had hoped it would be.  We stopped wasting thousands of dollars per year on advertisements about our free classes.

     The free classes that we had offered weekly had not been effective at all in bringing new people into our store weekly, as we had hoped for when we moved to this new store location in late December 2009

     ABC of Health had advertised weekly with a color display ad (picture ad) in our local weekly newspaper that was distributed free throughout the Mauldin and nearby Simpsonville area to more than 40,000 homes. 

     We also advertised in the yellow pages of the AT & T phone book for the major metropolitan area of Greenville, SC. (70,000+ homes)

     We also advertised monthly in a local health type magazine that was distributed throughout the Greenville area to about 400 businesses that offered the health magazine as a free magazine for health-conscious customers. 

     All of that advertising may have helped somewhat with our product sales volume, but it did not seem to help with promoting interest in our free healthcare and wellness classes.  Either the local people did not see any of our numerous advertisements about our free classes, or they had no interest in attending one of the free introductory healthcare and wellness classes that we advertised as a weekly event during the first two years that we were located in Mauldin. 

     People would not even call in to inquire about our classes or to  responsibly reserve a seat in our weekly free introductory healthcare and wellness concepts class offerings

     We also mailed out customized picture type postcards to many known customers about our weekly free classes, but we got no response from those customers about reserving a seat in our next free health class

     We had almost no response and interest shown in our free Healthcare Class offers for two full years of advertising in several prominent advertising media in the local area.  After two years of our continued expensive advertisements, we stopped spending many thousands of dollars each year for those apparently ineffective advertisements.

     The competition in the local Greenville area had gotten much worse for our health store operation gradually over the years.  More and more of our usual customers were leaving us because they had started shopping at some of the local big chain type mass-marketing stores that were selling many health store type products at deep discount prices.

     There was an ongoing growing amount of deep discount prices that were being offered for many health store type products by several local multi-million dollar chain type retail stores (names listed down below).

     That local area competition had reduced our healthcare and nutrition products sales volume a lot because we could not afford to compete with the deeply discounted prices offered by those local competitors. 

     Our ABC of Health sales volume per month had been reduced gradually to about one third to one fourth of the sales volume that we had developed during our first two years in business (1999 and 2000).

     We had many local competitors such as B.J.'s, Costco, K-Mart, Sam's Club, Target, Vitamin Shoppe, Walmart, and many major grocery stores and pharmacy drug storesThose stores were selling many health store type products at discount prices that we could not compete with unless we sold products at our cost.  We obviously could not make any profit margin if we sold our health store products at our wholesale cost. 

     In other words, several local major mass-market type stores were selling similar health store type products at discount prices - not necessarily the exact same brand of quality products that we offered for sale, but somewhat similar health store type products.  Their discounted sales prices were about the same prices that we were having to pay to purchase products wholesale to sell in our ABC of Health store.

     That local area competition had reduced our healthcare and nutrition products sales volume a lot because we could not afford to compete with the deeply discounted prices offered by those big mass-marketer type local competitors.  Our ABC of Health sales volume per month had been reduced gradually over the years down to about one third to one fourth of the sales volume that we had developed during our first two years in business (1999 and 2000).

     Some of our previous customers began shopping on the Internet for deeply discounted prices with free shipping for most orders.

     We could not make any store profit at all due to our diminishing sales monthly compared to our increasing overhead expenses (due to our gradually increasing loan payments).  Our diminishing sales had been going on gradually for about 12 years, and the competition factors shown above had been getting worse gradually for our health store operation.

     In September 2013, Lon finally decided that there was no reasonable hope for improving those sales conditions substantially through our free healthcare and wellness concepts education program - as he had hopefully anticipated.  Our local customers and other local potential customers had made it very clear that they were not interested in our offers to teach free healthcare and wellness classes.

     We could no longer hopefully try to stay in this independent health and wellness store business even though Lon knew that our store was still helping a substantial number of customers on a monthly basis.  Our usual overhead expenses, and several heavy loan payments, were causing the store to lose several thousand dollar each month.  (Overhead costs compared to the profits coming in from our diminishing retail sales.)

     Those monthly losses were routinely happening even with Lon working 70 to 90+ hours each week with no pay at all for his dedicated work and competent responsible management services for the business.

     We eventually learned that most companies that we purchased products from (for resale) had special deep discounted wholesale prices that the big chain type businesses, and the large well financed Internet businesses, were able to get with their much larger wholesale purchases of health store type products (for resale). 

     In other words, our wholesale prices were considerably higher prices than the discounted wholesale prices that the large local stores were getting with their much larger orders with the wholesale product distributors and suppliers.  That meant that we could not compete with their discounted sales prices for similar type products that we were trying to sell in our independent health store. 

     It took us many years to learn that those special discounts were routinely occurring for those large product orders.  No one had informed us that this situation existed, and we had been perplexed about how they could afford to offer those big discounts in their retail prices. 

    We finally learned that there was no way that we could compete with their discounted prices because we having to pay 25% to 35% more for our wholesale product purchases than they were paying for similar type health store products - due to the special discounts that they were getting for their large volume wholesale health store product purchases.

    Consequently, we were caught between a rock and a hard place so to speak.  It was not possible for us to compete with the discount prices being offered by the numerous large chain type stores listed above.

    In addition to that very difficult competition problem, over the years, we had also been competing with 12 independent health stores in the Greenville area, and also competing with eight GNC health stores, and we were also competing with two very large major corporate health food stores - Earth Fare and Whole Foods.

    All of that massive local competition was further impacted a lot by several Internet nutrition products sales businesses that had started selling many health store type products at deeply discounted prices  

    The marketplace had changed a lot in recent years with the rapidly growing use of computers, tablets, and smartphones that enabled many of our former customers to shop for health store type products at deeply discounted prices at several Internet health products type businesses.

    Those Internet businesses did not have the expensive overhead operating costs involved with having a physical health store location.  They were staffed to take telephone sale orders and Internet sale orders and then ship those health products from their products storage area. 

    Like the local large chain type businesses that were selling products at deeply discounted prices, those Internet businesses did not have the substantial overhead expenses of being staffed with store employees who were knowledgeable about hundreds of nutrition and healthcare type products and also knowledgeable about many health conditions.

    Those discount price situations were gradually forcing thousands of small health product stores to go out of business throughout America.      Like ABC of Health, those small health stores did not have sufficient purchasing power to qualify to obtain the special deeply discounted wholesale prices that were available to big mass-marketing retail stores that could make large enough wholesale purchases of health store type products to qualify for those much lower cost wholesale prices. 

   That purchasing situation enabled the multi-million dollar mass marketing type local discount prices businesses identified above, and also several large Internet sales businesses, to purchase health store type products with very large orders that would qualify them to obtain special discounted wholesale prices.  That enabled them to sell those products at discounted prices and still make a reasonable profit margin. 

   That special wholesale pricing policy was very unfair to the small health food stores, and Lon realized that it would force thousands of small stores to go out of business, especially in larger metropolitan areas such as Greenville, SC where there were many serious competitors.  

   Our small independent health store could provide very important and very valuable healthcare products information to our customers, and we stocked several hundred quality health store type products for our broad variety of customers, but we simply could not compete with the discount prices that were now available to our previous regular store customers. 

    Lon realized that those unfair conditions would likely affect millions of health store type shoppers that had sickness and disease conditions.  Many of those conditions could have been reduced, minimized, or avoided all together if the new shoppers could have gotten the very important and valuable natural healthcare education services that had previously been provided by thousands of independent health store owners and their health-conscious and helpful employees (tens of thousands of them). 

    Lon understood that millions of those new health products shoppers will likely die premature deaths because they can no longer obtain the very important and valuable healthcare products information that they will need to take much better care of their precious natural health

    Those serious healthcare products education deficiencies are some of the huge downside effects to deeply discounted prices for health store type products at mass-marketing stores.  They do not provide health conscious knowledgeable sales clerks for customer education about the health store type products that their customers are buying.  In general, those customers do not understand how valuable that special health products type knowledge could be to them over a period of a lifetime.

    Beginning in year 2002, those increasingly competitive situations gradually began forcing some small independent type health product stores to go out of business in the local Greenville, South Carolina area

    Small health stores in the local area continued going out of business gradually, and ABC of Health was the ninth store to terminate its operation (4/24/2014).  Market for Life, a full-line quality health food store, terminated their health food store operation during year 2017.  

    During those very competitive years, the GNC company was gradually closing many of their franchised health stores nationwide.  They closed about 200 more GNC health stores during year 2018.  (USA and Canada)

    You can see that competition in the nutrition and healthcare products sales business had become extremely competitive with many mass-market stores selling products at deep discount prices.  That situation caused many small health products stores to lose a lot of money over a period of years before they finally had to terminate their business - the future marketing situation for them and their employees was hopeless. 

     The health products sales market had changed so much that it was literally destroying the small independent health store business in America.  A very important business that had developed gradually during the past seventy years and had provided jobs for tens of thousands of health store employees.  Those stores and those employees had helped millions of Americans improve their healthcare knowledge a lot. 

    Small independent health stores throughout America could not afford to purchase enough products with each order to qualify for the special  discounted wholesale prices that the big well-financed mass-marketing type businesses were getting for their much larger product purchases.

    Due to the local mass-market type businesses with deep-discount prices for health store type products, and the Internet health products businesses that were also selling products at deep-discount prices, the small local health stores could not sell enough product (at their reasonable higher retail prices) to enable them to stay in business. 

    Those wholesale pricing differentials were causing a very unfair situation for the small stores, but that is the way most large wholesale businesses had chosen to operate.  There was nothing the small health stores could do to change those unfair wholesale pricing policies.    

    Lon and Janie Willoughby and ABC of Health lost a lot of money with the operation of our health store during those years while we were still diligently trying to provide very important and very valuable natural healthcare and wellness concepts education services that we knew that people living in our local Greenville, SC upstate area needed badly

     We gradually learned in a very difficult and very expensive way that hardly anyone realized that they needed to be educated about better natural healthcare and wellness actions.  They did not know how little they knew about taking good care of their precious natural health.

    We understood that hundreds of thousands of Americans living in the upstate area needed badly the free healthcare and wellness concepts classes that we offered, but they seemed to be totally oblivious to that realization.  Lon could see that need clearly, but the public did not have sufficient healthcare education to realize their need for more education.

     They did not know what they did not know about practical, responsible, and sensible natural healthcare and wellness actions to improve their lifestyles in important ways that could pay BIG DIVIDENDS over the coming years.

    We simply could not get through to them, with our many thousands of dollars in advertising costs per year, for many years, that they needed to visit our health and wellness store. 

    During the first two years in our Mauldin location, we advertised continuously to many thousands of residents to call our store and register for a free healthcare and wellness concepts education class.  Unfortunately, those many advertisements did not get hardly any results.


Personal Loans And

Other Loans to ABC of Health


     Over the years of operation, Lon and Janie had gradually loaned ABC of Health substantial sums of money, again and again, and again, until ABC of Health had borrowed more than $500,000 from Lon and Janie to keep the business going through the end of year 2012

     Those were interest-free loans so Lon and Janie were actually losing interest income on the funds that they were loaning ABC of Health, but that was less expensive for ABC of Health than trying to borrow money from local banks or credit card type banks for those funds.

     Those loans caused Lon and Janie to gradually deplete their personal savings account funds down to zero (all of their IRA accounts were eventually reduced to zero funds and those IRA accounts were closed). 

     They had also refinanced their home three times over the years to borrow more equity funds from their home mortgage account to help keep the ABC of Health store in business while Lon was diligently trying to develop ways to make the business profitable through his very important natural healthcare and wellness education programs.

    In addition, over those years, Lon and Janie eventually had to also borrow money repeatedly on their multiple credit cards with several banks.  Interest rates were better on some of their credit card loans than direct business loans from local banks, but their monthly payments on those loans were several thousand dollars per month.  The interest charges on those multiple loans were several thousand dollars per year.

     Lon and Janie had good credit and they gradually borrowed more money and then more money until they owed the credit card banks more than two hundred thousand dollars. 

     Those additional funds were necessary to keep ABC of Health in operation while Lon was still diligently trying to get our natural healthcare and wellness concepts education programs to be helpful to our business and enable ABC of Health to become profitable. 

     Our responsible objective of helping local American citizens learn how to take better care of their natural health had turned into a nightmare of overhead expenses because people did not understand that they needed badly the healthcare education that we were trying to provide for them. 

     Looking back at those events, if Lon had not acquired the special alternative health type natural healthcare and wellness concepts knowledge that was needed to help people learn how to take much better care of their precious natural health, he and Janie would not have purchased the herbal products retail store business in December 1998

     Also, if Lon had not had a sincere responsible determination to try to help thousands of local people learn how to take much better care of their health, he and Janie would still not have purchased the herb store.  That strong optimistic determination is what got them into the resulting financial disaster that they gradually accumulated for ABC of Health

     Stay with us in this important healthcare education adventure and you will learn how that determination eventually helped Lon develop a very promising business plan for ABC of Health that may turn out to be a big healthcare education advantage for millions of American adult citizens (and millions of their children - through their health educated parents). 


Can There Possibly Be A Bright Side

To This Disappointing Financial Catastrophe?    


     Yes, there really is a bright side to these very disappointing and very expensive natural healthcare education experiences for Lon and Janie and ABC's of Health, Inc., doing business as (dba) ABC of Health.

     You are about to learn more about our exciting "free to review" natural healthcare and wellness concepts education at this Website for all visitors.  You will also learn about our special six lessons education program for our Certified Qualified Visitors (CQV's).

     We will present information about this incredibly important natural healthcare and wellness concepts education program later.  This remarkable copyrighted and proprietary healthcare education program is available only from our company, and it can be life-changing for all CQV participants, and it can be life-saving for many of our CQV participants.

     For many years, Lon was responsibly striving to develop ways to help educate our customers, and thousands of people living in our local area,  about how they could take better care of their precious natural health

     Our free healthcare classes would have provided the basic healthcare education that local people needed to know to begin taking better care of their health in a more responsible manner on a routine daily basis.  That very valuable free natural healthcare and wellness concepts education could have enabled thousands of local people to understand that they also needed to get educated at the next level up - which would not be free classes

     Our more advanced natural healthcare and wellness concepts education classes would then enable ABC of Health to earn income from teaching our advanced level concepts healthcare and wellness classes.  

     Lon anticipated that we would be able to charge reasonable fees for those advanced level classes, and that income could make our vital healthcare education program reasonably profitable for ABC of Health.

     Lon and Janie both understood that there were many thousands of American citizens living in the upstate area of SC that needed our free introductory level natural healthcare concepts classes badly.  Lon and Janie understood that those citizens would also need our advanced level natural healthcare and wellness classes

     Surely many of them would choose to take advantage of our offer to teach them our advanced level natural healthcare classes at very reasonable prices, and that would enable them to learn how to take much better care of their precious natural health for the rest of their life.  

     Those advanced level classes would enable ABC of Health to provide very important natural healthcare and wellness concepts education services for tens of thousands of people living in the Greenville, South Carolina area and numerous surrounding upstate cities and towns

     Unfortunately, that situation never happened because we could not get our health store customers and other local people to responsible respond to our many advertisements about our free classes.  All they needed to do was call our office phone number and reserve a seat in one of our upcoming free classes (scheduled weekly for a two year period). 

     Lon and Janie found it unbelievable that everyone, our customers and the general public, could be so oblivious to their need for some natural healthcare and wellness concepts education

     Unfortunately, that is what happened week after week, and month after month, for two years with no reasonable responses to our education efforts to teach free classes weekly in our Mauldin store location.  At that point in time, we finally stopped spending thousands of dollars per year to advertise those free introductory natural healthcare classes.

     Lon and Janie both understood that thousands of those people would likely suffer with sickness conditions and likely some serious disease conditions that might cause many of them to die a premature death when they could have chosen to learn how to maintain much better health. 

     ABC of Health was trying to offer them an opportunity to learn how to reduce and minimize and maybe avoid altogether some of those adverse health conditions.  They simply needed to choose to get educated about our advanced level natural healthcare and wellness concepts

     They would have then been able to utilized the special healthcare nutritional supplement products that we stocked for our customers in our Mauldin health and wellness store.  The sad truth is that they did not know what they did not know about vital natural healthcare and wellness concepts, and they would not come to one of our free classes and allow Lon Willoughby to share with them some very important and very valuable natural healthcare and wellness concepts that he had learned over a period of 30+ years

     Our very important and very valuable natural healthcare and wellness concepts education program had failed and our dedicated diligent efforts over those 15 years had bankrupted Lon and Janie Willoughby. 


Our Burdensome Overhead Operating Costs

     Our overhead operating costs included our monthly lease payment, utility expenses, employee salaries which amounted to many thousands of dollars per year, and about two to three thousand dollars of product purchases on a routine monthly basis for products to restock our display shelves for the products that we were usually selling retail each month.

     Although Lon was working long hours weekly, he received no salary or wages for his complex health store work and his responsible competent management of the store. 

     He was supposed to be paid out of the store profits.  Unfortunately, month after month, and year after year, there were no profits at all above our substantially increasing operating costs (due to our advertising expenses and our increasing principal loan payments and the ongoing interest charges on those large credit card loans (we generally had very  reasonable interest rates). 

     Lon and Janie had to borrow more money repeatedly on their credit cards to keep the ABC of Health store operating because our overhead operating expenses were always greater than the profits being made from our gradually reducing monthly sales volume of our health store products.  Our reducing sales volume monthly were due to increasing competition from numerous deep discount prices type mass-marketing well-known chain store businesses locally and also on the Internet. 

     Lon was seriously committed to keeping the store in operation because he knew that practically everyone needed our healthcare and wellness education badly.  He was determined to develop an effective combination of education actions that would enable our natural healthcare and wellness concepts education programs and actions to become reasonably effective and then become profitable for us. 

     He knew that all local adults needed our natural healthcare and wellness concepts education but he realized that they did not understand how important our education could be to them and their children.  The rather obvious objective was to develop some way to get local people to understand that they did need our natural healthcare and wellness education services.  Lon understood that just a few hours of our education could help the typical American family a lot - more than they could even imagine at their current level of healthcare education.

     ABC of Health tried various things to get customers and other local people interested in attending our natural healthcare classes and natural healthcare seminars in local hotels, but nothing that we tried over the years worked effectively to help us become profitable.

     People in the Greenville area just had no responsible interest in attending natural healthcare and wellness concepts education classes.  They appeared to be incapable of comprehending the many important healthcare benefits that were available through our education services

     They would not even call in to our health store and simply reserve a seat in our weekly introductory healthcare and wellness classes that were free. These were classes that could have truly helped them a lot, but people seemed to have no interest in learning how to be healthier.


Time To Renew Our Lease

On The Health Store Facility


     By September 2013, Lon very reluctantly acknowledged that most local Americans apparently did not comprehend the remarkable potential of natural healthcare and wellness concepts education to help them take much better care of their precious natural health.     

     We had to accept the evident fact that trying to help most local Americans with natural healthcare education classes was a hopeless cause.  As trained and experienced educators, Lon and Janie had made valiant efforts many times over many years to help educate local people. 

     They had invested a lot of money in their ongoing education efforts as they repeatedly tried to develop ways to achieve our vital healthcare and wellness concepts education objectives in an effective manner. 

     Unfortunately, for everyone involved, their responsible efforts to teach important and valuable natural healthcare and wellness concepts classes free had not been successful at any point over many years. 

     People in the Greenville, SC area had demonstrated that they did not see any of our many advertisements, or they had demonstrated that they had no interest in attending our free healthcare education classes.

     After many education project efforts, it was very clear that we were not going to get substantial numbers of local Americans to attend natural healthcare and wellness education classes - even when they were free

     Apparently, most people did not have sufficient understanding about these natural healthcare and wellness education issues to realize the very important potential healthcare benefits that our free introductory level healthcare and wellness education classes could provide for them.

      Lon had been responsibly committed and determined to develop ways to educate our local customers and other local Americans about how to take better care of their precious natural health. However, he found that his noble objective was impossible to achieve with the circumstances that we were working with in the Greenville, South Carolina area. 

     We were trying to operate a quality independent health products store and also conduct free introductory natural healthcare and wellness concepts education classes.  Lon wanted to educate local people about the remarkable healthcare and wellness benefits that could be obtained by simply acquiring some very important knowledge about alternative health type natural healthcare and wellness concepts.

     He knew what needed to be taught and he knew how to teach that very important information, but people seemed to be incapable of realizing that they needed to learn about that healthcare information.

     Unfortunately, our free introductory education classes did not produce satisfactory results.  Consequently, during many years of diligent responsible efforts, we were never able to get to the point where we could charge reasonable fees for our advanced level natural healthcare and wellness concepts classes - as we anticipated and planned for.     

      Lon and Janie had gradually learned that most local Americans had no responsible interest in our very important and valuable natural healthcare education efforts with free introductory classes.  It was now clear that almost everyone naively believed that they were already educated enough about how to take good care of their natural health

     Apparently people could not conceive of the elementary fact that they actually knew very little about the complexities of their body.  They did not realize how little they knew about how to do a much better job of taking good care of their very complex body.  They did not understand that they really did need our help in teaching them very important and valuable natural healthcare and wellness concepts.

     Over those many years, almost everyone that Lon tried to help educate casually ignored his responsible efforts.  Quite a few of those people have subsequently had heart attacks or strokes or had cancer conditions develop and numerous people that he tried to help have died. 

     They simply did not understand that they needed some help with natural healthcare and wellness concepts education.  Numerous people lost their good health because they did not take advantage of the very important natural healthcare education that we had offered them free.  

     In October 2013, Lon and Janie decided to timely notify the store property owners that ABC of Health would not renew the lease on the store location for the upcoming year.  They would allow the lease to expire by closing the ABC of Health store permanently on April 24, 2014.


What Is The Positive Potential To

These Very Frustrating Situations?


      There are some important positive effects to those very expensive and very disappointing business situations.  During those 15 years of working 70 to 90+ hours per week, Lon Willoughby acquired a lot of additional natural healthcare and wellness concepts knowledge about many health store type products and many healthcare conditions.  That information is very difficult to come by, and it is very difficult to find (rare), and it is also very important and very valuable to health-conscious American adult citizens.

      Lon also learned additional very important and valuable natural healthcare and wellness concepts during the 15 years that he managed our ABC of Health store in Greenville County, South Carolina.  He will share some of those very important and very valuable natural healthcare and wellness concepts at this Website.

      During those 15 years, Lon also developed and copyrighted more than 50 natural healthcare and wellness concepts.  Some of them are very important life-changing and life-saving concepts that are truly worth thousands of dollars to most ordinary American citizens, and those concepts are worth a lot more money to wealthy Americans, and they are worth even more money to super wealthy Americans (billionaires).

     Lon's ongoing personal education with his experiences at the health store provided very important additional healthcare education for him.  The last few years that our health store was in operation were very important learning years for him. 

     He realizes now that he would have missed out on learning some critically important health store products knowledge and also some critically important natural healthcare and wellness concepts knowledge if he and Janie had decided to close the health store earlier than they did - even one year earlier would have denied Lon very valuable experiences.

     It was clear to Lon and Janie that the ABC of Health store was losing about four thousand dollars each month that we were in business.  However, Lon's ongoing healthcare education learning experiences were still occurring in very important ways as the weeks and months went by. 

     In addition to those substantial education benefits, Lon was still striving to develop ways to get our classroom healthcare education program to become effective and then become profitable by teaching some advanced level classes that would have reasonable fee income.

     Eventually, Lon very reluctantly acknowledged that most Americans in our local area did not have sufficient knowledge and understanding about natural healthcare and wellness concepts to see and comprehend the exceptionally important healthcare benefits that we were offering them with our free healthcare classes weekly.  They simply "did not get it." 

     If they had been willing to come to just one of our introductory classes, we could have helped them overcome those very detrimental lack of knowledge barriers, but they would not come to our classes. 

     Were they handicapped by their "mythical belief" that they already knew enough about how to take good care of their natural health

     This special Website is specifically designed to help all American adult visitors overcome that very detrimental mythical belief.  Overcoming that mythical belief is the first major step in becoming educated about our special natural healthcare and wellness concepts

     American citizens who are unable or unwilling to learn about this very dangerous healthcare myth will not be able to get onboard with our vital natural healthcare education program.


Harmful Myths - Dangerous Beliefs


     Our Harmful Myths - Dangerous Beliefs department is exceptionally important because it clearly exposes this very harmful myth and five other very harmful myths that all American adults needs to learn about.

     These are very important and very valuable healthcare concepts that every American adult needs to review ASAP, and you can learn about all six of these dangerous healthcare myths free at this Website.  We will link detour you over to that vital department at the appropriate time.


Healthcare and Wellness Consultations


     Another very important natural healthcare and wellness concepts education issue that we educate all visitors about at no cost is this: most Americans do not understand the great importance of having some  natural healthcare and wellness type consultations with a knowledgeable natural healthcare and wellness consultant and nutrition consultant (like Lon Willoughby) about specific actions that they need to take to quickly improve their personal lifestyle. 

     You will likely learn some very important health concepts in one or two hours of consultation time that you may not learn about in the next ten to twenty years without a consultation.  WOW!!!  What a bargain that can be to your future healthcare and wellness maintenance and protective actions.

     This special Website is designed to educate all American adult visitors about this specific situation because these consultation sessions can be much more important than most American adults realize.


Reducing Our Monthly Overhead Expenses


     Lon and Janie realized that closing the store would substantially reduce their monthly losses, but it would not not stop the financial losses entirely because the multiple loan costs monthly would still continue after the store was closed (thousands of dollars of loan costs monthly). 

     Those loan costs were a major part of our monthly overhead costs (causing our losses), along with our employee monthly pay cost, and the store lease cost monthly, and the utilities monthly costs (several hundred dollars per month), required liability insurance cost, etc. 

     The employee pay costs and the store lease cost monthly and the monthly utilities costs would stop when the store was closed, but the multiple loan payments would still be due monthly for a long time (they amounted to about $4,500 per month in credit card payments).


The Major Positive For ABC of Health


     So what is the major positive in this business loss situation?  Lon's current specialized natural healthcare and wellness concepts knowledge has the potential to be worth many millions of dollars.  That's a lot of potential if we can develop a plan to use this potential effectively.

     Lon and Janie have already benefited greatly from the special natural healthcare and wellness concepts knowledge that he has acquired.  They realize that millions of Americans can also benefit from his special natural healthcare and wellness concepts knowledge if we can develop a suitable marketing plan that will make Lon's special natural healthcare and wellness concepts knowledge available in a marketable program for qualified American adult citizens. 

     Pause for a few moments and think about the millions of American adult citizens that Lon and Janie want to help in very important ways with Lon's special natural healthcare and wellness concepts knowledge.

     Can they develop a practical way to explain Lon's remarkable natural healthcare and wellness concepts education opportunities to millions of Americans in ways that will likely result in them learning about our remarkable natural healthcare and wellness education opportunities

     Can they also develop a marketing plan for some of our education that is likely to become profitable? 

     Lon's vital natural healthcare and wellness concepts knowledge has the potential to be worth many millions of dollars, but can Lon and Janie develop a marketing plan that will enable this to actually happen?

     The answers to those questions will depend upon how well Lon and Janie are able to help ABC of Health market Lon's special natural healthcare and wellness concepts knowledge.  Can we market that special natural healthcare education information successfully to lots of American citizens in the upstate area of this state, and to lots of other  citizens throughout this state, and to American citizens in other states, and also to some wealthy Americans and super wealthy Americans? 

     Just consider the very important and valuable beneficial help that millions of Americans could receive from Lon's very special natural healthcare and wellness concepts knowledge - for individual American adults and for married couples and for American families that have dependent children living at home.  Can Lon and Janie develop a way to educate many American citizens conveniently in their home? 

     Over time, Lon and Janie decided to use the Internet as a convenient and flexible communications media that is already available in millions of homes and businesses that have good Internet service

     Lon and Janie understood that they needed to develop a practical business plan for marketing their remarkable natural healthcare and wellness concepts education programs to many American adults and the Internet seemed to be the best option available to them to reach out to  millions of potential natural healthcare and wellness education clients.

     Now that our health store had been closed permanently, Lon did not have to work 70 to 90+ hours per week in the store operation.  He finally had time to spend with the development of a suitable marketing plan for our remarkable natural healthcare and wellness concepts education

      Lon thought about the millionaires and the billionaires in America that also need this incredibly important and valuable natural healthcare and wellness concepts education.  They can also die prematurely, and sometimes tragically difficult suffering deaths, because they do not know about the special natural healthcare and wellness concepts that Lon has developed and copyrighted for exclusive use by ABC of Health

      Those wealthy Americans also do not know about the very important healthcare nutritional products and the special nutraceutical healthcare products that Lon has studied and is knowledgeable about.  These can be life-changing products for most American adults, and they can also be life-saving products for many Americans, including wealthy Americans. 

      How much would it have been worth to ordinary sick Americans, and to the wealthy and super wealthy sick Americans, if they could have been educated conveniently on the Internet (at our ABC of Health Websites) and by direct E-mail communications about our special copyrighted and proprietary alternative health type natural healthcare and wellness concepts before their normal health began to fail? (Due to their lack of knowledge about our remarkable natural healthcare and wellness concepts.) 

     Lon and Janie realize that Lon's very special healthcare and wellness concepts education can fairly be worth substantial amounts of money for ordinary Americans, and that special education can be worth a lot more money for wealthy Americans, and it can be worth many thousands of dollars for millionaires, and it can also be worth millions of dollars individually for some super wealthy Americans (billionaires). 

     The real fair market value of Lon's special healthcare and wellness education to an individual or a married couple, or a family is directly relevant to an individual person's or family's net estate value.  The more net estate value a person has accumulated, or a family has accumulated, the more value that Lon's special healthcare and wellness concepts education will have for those qualified people.  You will learn how this cost process works later at a more appropriate time herein.

     This Website has been modified in hundreds of ways to enable ABC of Health to use this very special Website to educate ordinary Americans, and also educate wealthy Americans, and also educate multi-millionaires and billionaires about our incredible natural healthcare and wellness concepts education opportunities.  We can offer qualified American citizens some natural healthcare and wellness concepts education opportunities that have never been offered before to anyone at any price.


Problems In Marketing Our

Healthcare Education Programs


     One really big problem in marketing our super important and valuable copyrighted natural healthcare and wellness concepts education programs is this:  most American citizens do not know that such special natural healthcare concepts education is possible in America. 

     Another problem is the fact that most Americans do not know that very special natural healthcare and wellness concepts actions can be taken easily to substantially enhance their lifestyle quality and likely extend their healthy lifespan potential. 

      By using the Internet as our primary communications media, this special educational Website can help ABC of Health personnel educate millions of ordinary American adult citizens, and also educate many wealthy and some super wealthy American citizens, about those two very important subjects

     (1.  This vital natural healthcare and wellness concepts education does exist and it is readily available to "qualified Americans" through ABC of Health personnel - primarily Lon and Janie Willoughby

      2.  Important natural healthcare actions can be taken easily after one gets educated about what actions to take and how to take those actions properly.) 

     Our Internet "flexible classroom concept" enables us to also educate visitors conveniently about our very important and very valuable natural healthcare and wellness concepts education programs, and you are currently being educated about our "free to review" basic and fundamental level natural healthcare and wellness concepts

     This Home department presentation will also introduce all American visitors to our special six lessons CQV education program.  All visitors will also be introduced to our special home-study type natural healthcare and wellness education programs that will be leased (not purchased) to our "qualified education clients" - our QEC's.  These more detailed education programs will also use our Internet "flexible classroom concept" but they will also use textbooks and printed top secret lesson guides (cannot be purchased - only leased). 

     Consequently, as you can see, this very flexible Internet education concept enables us to provide relevant background information that we could not do with our previous advertisements for our free Introductory natural healthcare and wellness classes at our health store facility.

     A major problem in marketing a natural healthcare and wellness concepts education program (in any format) is the condition that we have already learned about:  almost everyone naively believes that they do not need any special natural healthcare and wellness concepts education

     Lon's extensive experiences with hundreds of American adults over the years indicated that almost everyone erroneously believes that they have already learned about all they need to know to take good care of their very complex body. 

     This Website is designed to help all visitors understand and overcome that very harmful erroneous myth and understand and overcome its associated very harmful and very dangerous belief issues

    One of the very important objectives of this Website is to educate all visitors about six healthcare myths that hold millions of Americans back and some of those myths effectively prevent millions of Americans from responsibly seeking natural healthcare and wellness concepts education that could help them enjoy a better life and be more successful with all the things they want to accomplish with their life experiences.

     We understand that most Americans will not be interested in learning about very important and very valuable natural healthcare and wellness education concepts until they overcome the very harmful myth that causes them to believe that they do not need any natural healthcare education to learn how to take much better care of their natural health.

     Our experiences with about 1,000 American adults over a period of 15 years of working with them in our health and wellness store found that almost 100% of them unfortunately believe that they know enough about how to take care of their health - they did not want to attend any of our free natural healthcare and wellness concepts education classes

     Our experiences further indicated that none of them knew how to take good care of their precious natural health, and none of them knew how to help their natural healthcare assets function better and more reliably. 

     All of them were apparently living with the dangerous mythical belief that they did not need some additional natural healthcare and wellness concepts education.  That situation is truly tragic in this modern age, and this special Website is designed to help all American adult visitors overcome this very dangerous mythical belief

     Lon's experiences with hundreds and hundreds of American adults convinced him that almost all American adults need some additional education about important natural healthcare and wellness concepts - that also includes medical nurses and medical doctors. 

     If conventionally educated and trained nurses and medical doctors need Lon's special healthcare and wellness concepts education, with all of their important generalized and specialized healthcare education, you can imagine how much more the general adult population in America needs Lon's special healthcare and wellness concepts education

     Please understand that we make no attempt to educate medical nurses and medical doctors for two reasons:  first of all, they are essentially some of our competitors - we do not educate our competitors about our top secret natural healthcare and wellness concepts corporate trade secrets.  You can surely understand this business concept. 

     Secondly, they have already been brainwashed badly (very effectively) with their drug-oriented education and training.  We are not going to waste our precious time trying to help them overcome their brainwashing because Lon Willoughby understands that this probability is very low. 

     When Lon was an instructor in the U.S. Air Force, he taught classes about brainwashing effects, and how to prevent it from being effective.  Once it has been conducted successfully, it is very difficult for humans to overcome brainwashing effects without special educational help. 

     In these typical situations, the nurses and medical doctors do not really want to overcome their brainwashing about the alleged benefits of pharmaceutical drugs because that is what they have been educated and trained to work with on a routine basis in their jobs and professions. 

     Consequently, it is most unlikely that any of them will see clearly and understand the remarkable benefits of the natural healthcare and wellness concepts that Lon teaches.  They will likely want to argue and disagree about too many important healthcare issues

     Lon would rather spend his time trying to educate American citizens who are not some of our competitors and who have not also been brainwashed thoroughly about the "alleged superior benefits of pharmaceutical drugs"  compared to alternative health type concepts.

     Are some drugs really healthcare beneficial?  Yes, that is true.  However, many pharmaceutical drugs have been shown to be dangerous, and some pharmaceutical drugs have killed thousands of trusting American patients.  Word search the killing effects of the drug Viox.



Certified Qualified Visitor (CQV)

Super Educational Opportunity


     We will also present our remarkable Certified Qualified Visitor (CQV) natural healthcare and wellness concepts educational opportunity for qualified visitors, including some wealthy and some super wealthy qualifiable Americans.  We will explain our qualification standards (criteria) for becoming one of our Certified Qualified Visitors (CQV's) at a more appropriate time in this Home department.

     When you review our CQV education plan cost information later, you will see that there are good reasons for ordinary Americans and also some of the wealthy and super wealthy Americans to appreciate our natural healthcare and wellness concepts education objectives.

     Some of those visitors will likely appreciate what we are doing so much that they will choose to become a CQV for their own personal healthcare benefits (husband and wife and minor age children at home). 

     Some of our ordinary American visitors and some of the wealthy and super wealthy American visitors may appreciate what we are striving to accomplish for millions of American adult citizens (and their minor age children living at home with their parents) so much that they may want to help us become very successful natural healthcare educators

    They may see and understand that our natural healthcare and wellness concepts education programs are very important for the health of millions of individual American citizens, and married couples, and families with dependent children living at home with their parents, and some of them may see and understand that our healthcare education programs are very important for the future of America as a nation

     America has millions of qualifiable citizens who can easily qualify to become a Certified Qualified Visitor (CQV) and purchase our six lessons CQV education program. They can make major advancements in their knowledge level about how to take much better care of their precious natural health and take good care of their natural healthcare assets

     Our revolutionary healthcare advancement six lessons CQV natural healthcare and wellness concepts education program opportunity will be explained later very conveniently at this Website.

     The wealthy and super wealthy American citizens can afford to pay substantially more to obtain our six lessons CQV education program than ordinary Americans will pay for this program (because their net estate value is much more than that of ordinary American citizens). 

     Lon and Janie developed a very fair, equitable, and reasonable way to set the cost price for our six lessons CQV education program for various American citizens with varying levels of income and net worth value

     It is very important to responsibly consider that we are dealing with life and death issues here in an incredibly beneficial way that has never been available before to anyone at any price.

     Wealthy Americans will understand that their higher priced purchase cost for our six lessons CQV education program (for their personal benefits, and possibly for their spouse and family's benefits) will be the same relative percentage amount that lower income and lower net estate value Americans will pay to purchase our CQV education program.     

     The very reasonable higher equitable price that each qualified wealthy American will pay to purchase our six lessons CQV education program will help us greatly in marketing our very important and valuable healthcare and wellness concepts educational programs more effectively and more successfully to many more qualified American adult citizens

      Wealthy and super wealthy Americans can therefore automatically play a very important role in helping us succeed with our vital healthcare and wellness concepts education objectives for millions of Americans  (educating individual qualified adults, qualified married couples, and qualified parents with children that live with their parents in their primary home.  These children must be under the personal supervision of their parents - not living away from home in a boarding school or in college - if they are going to be educated by our CQV education program.  We have very good security reasons for setting these vital restrictive guidelines.

      We can help educate millions of American adult citizens with our "free to review" basic and fundamental level natural healthcare and wellness concepts at this Website, and we can also help educate millions of American children through our "free to review" education of parents.

     Lon and Janie both understand that millions of Americans suffer with sickness and disease conditions and then die prematurely because of their lack of education and lack of understanding about our very important natural healthcare and wellness concepts

     This special Website is designed to educate millions of American adult citizens about very important and very valuable natural healthcare and wellness concepts that can help them realize, for the first time in their life, that there are some basic and fundamental natural healthcare and wellness concepts that can help them reduce and minimize their potential for becoming victims in common tragic healthcare situations.

     One of the main objectives of this unique Website is to help educate visitors about our capability and capacity for educating our Certified Qualified Visitors (CQV's) about how to take much better care of their precious natural health and their natural healthcare assets.  We can  accomplish this vital education very conveniently for millions of citizens  by using the Internet and our multiple educational Websites.

     The "free to review" basic and fundamental natural healthcare and wellness education concepts that we present herein can help millions of American adult visitors understand these very important natural healthcare and wellness considerations, and they can then begin to comprehend the great importance and the great value of our natural healthcare and wellness concepts education program objectives.


A Major Breakthrough In

Healthcare Education


     Lon and Janie decided to use the remarkable capacity of the Internet for educating American adults in various locations in the upstate area of South Carolina.  Our education can be accomplished very conveniently for all visitors to this Website using our "flexible Internet classroom concept.