Natural Healthcare Education by ABC of Health

This is our Home Department.
Visitors should begin reading here.

       ABC of Health is an advanced innovative creative natural healthcare and wellness concepts education company.  We have developed life-changing and also life-saving healthcare concepts that are proprietary and copyrighted and their distribution rights are owned exclusively by us.

     This very special Website presents a vital natural healthcare and wellness concepts education service for American adult citizens living within the USA.  Every responsible health-conscious American adult needs to visit this Website as soon as possible (ASAP).

     Our "free to review" education presents natural healthcare and wellness concepts that can help American visitors understand why our vital healthcare
concepts can be incredibly important in their life.  This information is worth thousands of dollars to visitors.

     These special natural healthcare concepts can help American visitors understand why our company is able to educate them FREE about some very important natural healthcare and wellness concepts that can help them improve their life substantially. 

      We also show American visitors how we can provide more helpful education for "qualified visitors" about practical responsible natural healthcare and wellness concepts that can help them take much better care of their natural health for a lifetime. 

     We teach natural healthcare and wellness concepts that can enable our "qualified visitors" to live a much better life - one that is more productive and more successful with more happiness and contentment. 

     Does this sound too good to be true?  Well, It is true and you can obtain a "free to review" education about how our corporate president acquired this incredibly important natural healthcare and wellness concepts knowledge at great cost over a period of 46+ years. 

     This very special Website can help visitors improve their life in very important ways by simply reviewing this Home department's educational presentation. 

     If you can qualify, you can then get excited about our special natural healthcare and wellness education  opportunities for "qualified" American adult citizens.

     Welcome to remarkable natural healthcare and wellness concepts "free to review" education by:

ABC's of Health, Inc.
doing business as
ABC of Health

Location Information 
For Our Business:

(Shipping Address)

ABC of Health

201 B West Butler Rd, #159,

Mauldin, SC 29662 


(preferred Mail Address)

ABC of Health

Post Office Box 127, 

Mauldin, SC 29662

Mauldin is just eight miles southeast of downtown Greenville, SC (located in the 

 beautiful foothills of the Great Smoky Mountains - 65 miles south of Asheville, NC). 

Serving primarily the entire
Greenville, SC upstate area
but also offering very important
healthcare educational services
to other areas of this state and
also other areas of the USA.

Phone: 864-329-0004  

Fax:    864-329-0005

 Hours of Operation For

Our Telephone Services 

9:00 AM to 7:00 PM ET - Monday through Friday

(We have voice mail services for all other hours)

Send E-mail Communications To:

You can send us an easy and quick E-mail by using the convenient

E-mail Form that is located in our Contact ABC of Health department.

Major Categories Of Our Education Services

Natural Healthcare 
Education Services
Consultation Services

Home Healthcare
Education Services
Consultation Services

Health and Wellness 
Program Consultant

VoxxLife Independent 
Practitioner Associate

+ + + + +

Voxxlife Healthcare Technology

     Review the amazing technology of Voxxlife socks and shoe Insoles - with very special coding that can improve muscle functions throughout the body: improve agility, body balance, muscle control and strength. We are really impressed by this amazing health breakthrough that can help everyone but especially help some very serious healthcare conditions. 

     Select the Website link below, and after looking at the products, then select Testimonials (videos) to learn how many people in America and Canada benefit from these amazing inexpensive footwear products for many health conditions.  It is remarkable to see how they help people.


We do not provide any walk-in sales or services 

We help our natural healthcare clients with our very 

convenient telephone consultation services 

and with our Natural Healthcare and Wellness

 Concepts Educational Website Services.

(Please use E-mail to inquire about our services.)

Our Hi-Tech, Hi-Security office facility is not open to the public.

This works very well for our telephone consultation services

and our natural healthcare educational services for American

adults living in many upstate locations within South Carolina. 

Qualified clients can obtain a health consultation in their home;

we cannot make it any easier or more convenient than this.

Our private office facility also works well for "qualified clients"

that live in many other locations throughout South Carolina.

Nutrition products are not sold here - you will not need your

credit card to review the healthcare concepts presented herein.

We can provide short (10 to 20 minutes) 

natural healthcare education presentations 

for local businesses, churches, health clubs,

political groups, service clubs, veterans groups, etc.

Get The Latest Updates For 
Our Website's Education Information

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Notes About Our Text Colors

     We use a lot of colored text to emphasize certain words or phrases for improved clarity of meaning, so we recommend that you review this Website using a computer if possible - to get the most benefit from our colored text throughout this Website. 

     People who use a Tablet or a Smart Phone to view this Website may not be able to get colored text unless they select the Desktop mode of operation. This viewing mode may enable colored text for some Tablets and some Smart Phones, but it does not work for all of them. 

     If you have an Android type Tablet or Smart Phone, and you are not familiar with the Desktop viewing mode, select the three vertical dots icon in the upper right corner of your viewing screen.  This will activate a drop-down menu that will enable you to select the Desktop viewing mode.  Then select/activate your refresh icon twice - this may help the colored text display get started.

     If you have an iPhone type Tablet or Smart Phone, selection of the Desktop viewing mode is likely possible, but we are not familiar with that equipment.  We suggest checking in your owner's manual for "Desktop Mode" of operation.
     For people who are unable to view our colored text on their Tablet or their Smart Phone, we strongly recommend reviewing this Website on a computer (where the colored text will be available).  Many people can easily use a local library computer; just call your local library to inquire about their computer use services for members.

What does the term natural mean?

      Let's take a closer look at some of our Natural Healthcare and Wellness Concepts.  What are we talking about when we use the term natural healthcare and wellness concepts?

       Throughout this Website, the underlined word natural shows that we are referring to an alternative healthcare system (actions, practices, procedures, or protocols) that is different from the conventional healthcare systen that is commonly provided for people in America by most conventionally educated and trained medical doctors and medical nurses. 
      Our definition of Natural healthcare in America means healthy lifestyle considerations such as: a good healthy diet with quality wholesome foods (raw or cooked in healthy ways) and healthy beverages (usually filtered or purified water).  Our definition of Natural healthcare may also use beneficial herbs, quality mineral nutrition supplements, and may also use vitamin supplements from natural food sources or from substances manufactured in high quality chemical laboratories. 

     Note: Manufactured vitamins attempt to copy vitamins from natural food sources; they are generally not as good as natural vitamins (do not contain all of the natural co-factors - because they cannot be manufactured), but they can be much more potent than natural vitamins and they are typically less expensive.  There are many  healthcare situations where it is very helpful to use these higher potency vitamins.

     Our very important and very valuable natural healthcare and wellness concepts actions are much different than the pharmaceutical prescription drug type substances that are commonly prescribed for many healthcare situations by conventionally educated and trained medical doctors in America.

     In many healthcare improvement situations, it could be very helpful to use our natural healthcare and wellness concepts to work with and complement the typical  healthcare actions and practices used by conventional medical systems in America.

Brief  Overview  Introduction

The Quick, Easy, Cheap, and Lazy Way

To Enjoy Good Health Long-term


       If you are looking for a quick, easy, cheap, and lazy way to help you enjoy good health for the years ahead of you, please pause for a few moments and carefully consider that millions of American adults casually participate in wishful thinking about this very important subject.  They apparently are hoping to get very lucky and enjoy having something that does not currently exist, has never existed in human history, and will likely never exist.

     Natural human healthcare is a very complicated subject area that requires some serious education efforts to understand it better.  This Website can help health-conscious visitors learn very important and very valuable information quickly about some of our copyrighted vital natural healthcare and wellness concepts.

      An average of 120,000+ people die prematurely each month in the USA - mainly because they were not taught how to take good care of their complex body and their amazing natural healthcare assets.  These critically important natural healthcare assets are natural active components of the human body, and they are constantly working to help the body maintain optimum health at all times. 

     At ABC of Health, our corporate officers understand that American adults, teenagers, and younger children commonly do things that interfere with the normal health protecting and optimizing functions of the body's natural healthcare assets.

     We have developed copyrighted natural healthcare actions that a person can use to reduce and minimize common harmful effects to the body's natural healthcare optimizing actions.  These are major natural healthcare and wellness concepts breakthroughs that are incredibly important for helping these vital assets maintain optimized good health throughout the body (and the brain)

    These very special healthcare concepts are not included in our "free to review" healthcare concepts.  You will learn herein how we select "qualified" clients that will have a special opportunity to learn these concepts and many other very important and very valuable natural healthcare and wellness concepts in our six lessons Education Program for our Certified Qualified Visitors (CQV's).

The SMART WAY To Learn How To Optimize Natural Health

     We have developed natural healthcare and wellness concepts education that is the smart way to learn how to enjoy optimized health throughout a long lifespan This special Website can help all American adult visitors learn about some of our very important natural healthcare and wellness concepts that are super valuable.  

     The "free to review" basic and fundamental alternative health type natural healthcare and wellness concepts education that we present herein can be very helpful to American adult citizens who wisely take time to review this Home department's exceptionally important natural healthcare concepts presentation.   

     The founder and president of ABC's of Health, Inc., doing business as (dba) ABC of Health, is Lonnie Willoughby, Jr. (Lon Will o bee) 

     Lon has an extensive educational background in alternative health type natural healthcare and wellness concepts.   He also gained a lot of very important and valuable natural healthcare experiences when our company owned and operated a complex healthcare and wellness store in Greenville County, S.C. for 15 years.  (1/04/1999 to 4/24/2014

     In managing this business, Lon worked with our assistant store manager in providing helpful natural healthcare and wellness related product sales services for regular health store customers and visitors. 

     Lon's experiences with those people during early 1999 enabled him to see clearly that local adults had not been taught the basic and fundamental alternative health type natural healthcare and wellness concepts that they needed to understand well to enable them to manage their precious natural health responsibly and sensibly on a daily basis.

     Those vital healthcare concepts can enable Americans to do a much better job of managing their complex body's natural health and its natural healthcare assets.  At that point in 1999, Lon had already acquired an extensive education in alternative health type natural healthcare and wellness concepts.  (We will explain later how he managed to accomplish that very important healthcare education and his motives for doing so.)

      That special education enabled Lon to understand that most people in America do not have a practical, responsible, sensible, and convenient way to learn about these vital natural healthcare and wellness concepts

     Lon's education in alternative health type natural healthcare and wellness concepts enabled him to realize how important those  healthcare education deficiency situations were for practically all American adults (160+ million) and also their children (140+ million).

     Consequently, Lon Willoughby was responsibly concerned about those critically important natural healthcare and wellness concepts education deficiencies.  He realized that many millions of Americans would likely be affected by sickness and disease conditions due to their lack of education about practical, responsible, and sensible basic and fundamental level natural healthcare and wellness concepts.

     He also realized that those grossly deficient education situations would likely result in millions of premature deaths that could have been reduced, managed, and perhaps minimized with adequate education about alternative health type natural healthcare and wellness concepts

     Lon's awareness of those situations challenged him to try to develop practical ways to provide opportunities for education about basic and fundamental level healthcare and wellness concepts for American adult citizens living within the Greenville, South Carolina upstate area.

     He believed that his extensive specialized knowledge about natural healthcare and wellness concepts could enable our healthcare products sales company to develop a natural healthcare and wellness concepts classroom type education program that could be very helpful to thousands of American citizens living in the Greenville, SC upstate area. 

     Lon decided to experiment with his natural healthcare and wellness concepts education ideas with local people living in the Greenville area.  He was optimistic that we would be successful with presenting a free introductory basic and fundamental level natural healthcare and wellness concepts education class in a convenient local classroom setting.  

     If our initial free introductory basic and fundamental level natural healthcare education classes were successful in the Greenville area, we could then consider how we might offer advanced level natural healthcare and wellness concepts education classes to the people who had attended one of our free introductory basic level education classes.  

     We would charge a reasonable fee for our advanced level healthcare classes and those fees would enable ABC of Health to earn needed income.  This would be a win - win situation where we would be providing very important and valuable advanced level natural healthcare and wellness concepts education classes on a reoccurring basis for many local Americans living within the Greenville, SC upstate area. 

     If our basic and our advanced levels natural healthcare and wellness concepts education classes were successful, we could then consider how we might expand our natural healthcare and wellness concepts education service area and begin providing our alternative health type natural healthcare and wellness concepts education classes for American adults living in other major population areas of South Carolina.

     If our education programs about natural healthcare and wellness concepts were reasonably successful in other areas of South Carolina, we could then consider offering our very important and valuable natural healthcare and wellness concepts education services in selected cities in other nearby southern states (Georgia and North Carolina).

     Lon envisioned that at some point in the distant future, we would be able to develop practical ways to present our natural healthcare and wellness concepts education programs to people in some other states. 

     He considered that we might be able to eventually make very important improvements in practical, responsible, and sensible education opportunities about natural healthcare and wellness concepts for many health-conscious Americans living in numerous cities within the USA

     Lon realized how critically important our natural healthcare and wellness concepts education could be to millions of American adults because he realized that most Americans die prematurely because they do not know how to take good care of their natural healthcare assets.

How Did Lon's Natural Healthcare Education Experiments

Work For People Living In The Greenville, SC Upstate Area?

     This Home department will explain some of Lon's many healthcare education actions in the Greenville area during the next 15 years WOW!!! What a challenging pattern of natural healthcare and wellness education circumstances that turned out to be for Lon, his wife Janie, and our ABC of Health "healthcare and wellness store business." 

     We will share some very important and very valuable healthcare and wellness concepts with our visitors as we relate some of our challenging, frustrating, and very disappointing education experiences.

     This is very important information that all health-conscious Americans need to review because we will reveal how our education experiences during those 15 years were eventually used by Lon and Janie to develop this greatly modified natural healthcare concepts education Website

     American adult citizens living throughout the upstate area of South Carolina (more than a million people) can now use this special Website to help them learn how to take better care of their precious natural health.

     Fortunately, this remarkable "free to review" healthcare education opportunity also extends to American citizens living anywhere within the USA.  Many millions of Americans can now learn about very important natural healthcare and wellness concepts at this educational Website

     The many healthcare related experiences that Lon Willoughby acquired while managing our natural healthcare and wellness store for 15 years are very important and very valuable experiences.

     This special educational Website explains how those challenging, frustrating, and very disappointing, and very expensive experiences eventually helped Lon and Janie understand how they could offer vital natural healthcare and wellness concepts education services to millions of American adult citizens in a very convenient and practical manner

     This greatly modified and improved Website can now help visitors learn very important healthcare and wellness concepts that can help them manage their routine natural healthcare actions more responsibly. 

     We could not have developed our remarkable healthcare education breakthrough concepts without the very important and very valuable experiences that Lon acquired during his 15 years of working at our ABC of Health "natural healthcare and wellness store."  Those special healthcare experiences were very beneficial in developing some of our improved and also new vital natural healthcare and wellness concepts.

Impatient Visitors May Leave Too Soon

      We anticipate that some impatient visitors will likely leave this Website before they read down to this point, and other visitors will read down to this point and may be inclined to not complete a review of this Home department's exceptionally important natural healthcare and wellness concepts presentation.

     Unfortunately, the impatient visitors who leave this Website before completing this Home department's vital educational presentation will miss out on this remarkable natural healthcare and wellness concepts educational opportunity.

     We understand that those unfortunate choices will likely prevent those impatient visitors from learning how we strive to educate visitors in very special ways about taking much better care of their precious natural health We present education that can help Americans reduce, minimize, and maybe avoid all-together some of the serious health conditions that commonly afflict millions of Americans each year.      

      Impatient visitors who read down this far can choose to leave this Website at any time during their responsible and sensible efforts to complete this remarkable "free to review" natural healthcare and wellness concepts education   

     The impatient visitors that chose to leave this Website before this point will likely never return here, and that most unfortunate situation may prevent them from learning how to avoid a premature death at some point in their future.  (Those premature death situations routinely happen to 120,000+ Americans each month.) 

     Unfortunately, impatient decisions to casually ignore our "free to review" natural healthcare and wellness concepts education services may turn out to be tragic fatal mistakes for some of those impatient visitors.

     Yes, our very special natural healthcare and wellness concepts "free to review" education can be that important for American adult visitors We are presenting life and death healthcare education concepts that can affect the lives of millions. 

     Stay with us patiently in this Home department's lengthy presentation and you will likely benefit for the rest of your life in very important ways.

     It is still your choice of course to stay with us or to leave us at any point in this presentation - please choose wisely.  This is truly a "once in a lifetime" natural healthcare and wellness concepts educational opportunity for American citizens residing anywhere within the USA.

Our Healthcare and Wellness Concepts

Mission Statements

      We introduce all American visitors to alternative health type natural healthcare and wellness concepts that can help them take better care of their precious natural health throughout their lifetime.  We help visitors understand that there are some easy healthcare actions that can be taken to help protect their natural health.

     We also strive to find/locate and then help "qualifiable" American adult visitors  learn how to improve their health and wellness status by educating them about additional natural health and wellness concepts.

     These "qualifiable" American adult visitors will be offered a very important opportunity to become one of our Certified Qualified Visitors (CQV's).  We can then help them learn how to manage their natural healthcare actions better and ultimately enjoy enhanced well-being, with more energy, physical vitality, and better brain functions, with more emotional stability, and improved emotional strength.  Life can be much better after our CQV's learn how to use our remarkable natural healthcare and wellness concepts in their daily lifestyle actions.

      Our personnel also strive to help our "Qualified Education Clients" (QEC's) learn how to live a healthier, longer, and more productive life, with more achievements and much more enjoyment in life.  We work to accomplish these very desirable goals by helping our "Qualified Education Clients" (QEC's) learn how they can become more successful in their vocation, and in all of their personal life relationships. 

     They can do that by learning how to take much better care of their natural healthcare assets and their natural health on a daily basis.

      We want to help our "Qualified Education Clients" learn how to improve their natural health and wellness status in special ways that can help them reduce and minimize their potential for having to cope with sickness and disease conditions that afflict millions of Americans.

     NOTE:  A "Qualified Education Client" (QEC) is a Certified Qualified Visitor (CQV) that goes forward and qualifies to lease one of our advanced natural healthcare and wellness concepts home-study education programs.  We will provide more information about our "Qualified Education Client" qualification standards later in this Home department's very helpful presentation.

Important Character

Evaluation Process

     This unique Website has been designed to help us find and educate special American citizens that have developed the following important character values that we are looking for:

common sense, good ethical values, a sense of fairness, honesty, and integrity, a mature sense of appreciation and gratefulness for good things, and a sincere sense of responsible American patriotism (citizens who are willing to work responsibly to help defend and protect the USA from competitors and our enemies).

     If you are an American adult citizen (natural born or naturalized) who sincerely strives to develop and maintain good character, and you are patriotic-minded about America and you look favorably upon what you have reviewed so far, there is a real possibility that you are one of the special Americans that we are able and willing to educate about some very important and valuable alternative health type natural healthcare and wellness concepts.  

     In order to complete this character evaluation process successfully, you will need to review this Home department's lengthy "free to review" presentation

     This very special natural healthcare and wellness concepts education presentation can potentially help many American visitors in remarkable ways throughout the remainder of their lifetime.  This vital education can be a very important and very valuable life-changing natural healthcare educational experience for most American visitors.

     This Natural Healthcare and Wellness Concepts Education Website is the only place that this exceptionally important and valuable alternative health type natural healthcare and wellness concepts education is available for review in this very convenient easy to understand format. 

    We suggest that you make time available today, or as soon as possible (ASAP), to complete this very special introduction to some of our copyrighted and proprietary natural healthcare and wellness concepts.

Helpful Overview of Some

Relevant Background Information

      The founder and president of ABC's of Health, Inc., Lonnie E. Willoughby, Jr. was born a long time ago (June 5, 1936), and Lon is still quite healthy at age 82.  He fortunately started learning about natural healthcare and wellness concepts in 1970 (at age 34).  By December 1998, Lon had been actively involved with his very interesting and challenging natural healthcare and wellness concepts self-education project for 27 years

     We will explain later why he was strongly motivated to stay with his very important and valuable self-education project throughout all of those years, right up to the present time (during 47 challenging years).

     Until May 1986, most of Lon's work was in non-healthcare related areas, but he was gradually acquiring a wealth of very important and valuable knowledge about natural healthcare and wellness concepts

     He was routinely reading books written by the Master Educators in America about alternative health type natural healthcare and wellness concepts. Lon was seriously interested in these vital healthcare subjects because he had learned that these natural healthcare subjects could help his family enjoy a better life. (Himself, his wife, and two young sons.)

     In December 1998, Lon had an opportunity to purchase an established  herbal health products retail store business in nearby Greenville, South Carolina.  The store was about six miles from where Lon and his wife Janie lived in Mauldin, SC.  She was a teacher at the nearby Mauldin High School, just five blocks from their home.

     At that time, Lon had been responsibly learning about alternative health type natural healthcare concepts during a period of 27 years.  He had read many important books about alternative health type natural healthcare and wellness concepts and recommended health practices

     He had also attended numerous natural healthcare and wellness concepts seminars and training sessions in South Carolina.  He had also acquired healthcare education in several other states (Florida, Georgia, North Carolina, and as far away as Mesa, Arizona. (near Phoenix)

     Lon was seriously interested in his natural healthcare and wellness education, and he had become very knowledgeable about many very important and very valuable natural healthcare and wellness concepts

     He had been using some of those very important natural healthcare and wellness concepts for many years in his lifestyle actions for himself and his immediate family members (wife Janie and two sons).  Those natural healthcare concepts had worked very well for them, and Lon was truly impressed with how much those health concepts had helped them.

     Back in 1978, Lon had become seriously interested in water quality issues (drinking, cooking, and bathing water), and he had purchased a high quality stainless steel type water distiller to improve the quality of the family's drinking and cooking water. (purify the water by distillation)

     About two years later, in 1980, Lon decided that he wanted to become a dealer in the Greenville, South Carolina area for water distillers.  In typical fashion for Lon, he planned to make a comprehensive evaluation of the major brands of water distillers in the American marketplace so he could decide which brand of water distillers he wanted to sell. 

     Lon is a technically-minded person with important college level education in technical subjects such as biology, chemistry, physics, engineering drafting, engineering mathematics into calculus, and also electronics education. 

     He had previously completed 48 weeks of electronics education and training in the U.S. Air Force, and he had then worked as a RADAR technician at a RADAR station near Valdosta, Georgia. (1956 - 1957)

     Lon is typically very careful and detailed in his evaluation of anything that is important.  After a few weeks of time in year 1980, Lon had collected company literature from several water distiller companies. 

     He then evaluated the different equipment designs, their different technological processes for distilling water and collecting the condensed steam as an output distilled water product, their use of filters for the input water to improve some chemical reductions, their company marketing literature, and the marketing education that they offered to dealers who wanted to sell their water distiller equipment.

     Lon conducted a careful evaluation of the above listed subjects, and he then decided that he wanted to become a dealer for the same brand of water distiller that he had purchased in 1978

     As it turned out, he had luckily purchased the "Pure Water, Inc." brand of water distiller - simply because that was the brand that was available to him in the Greenville area in 1978(He had ordered that water distiller through the local health food store where he usually shopped.)  

     About two years later, in the fall season of 1980, Lon Willoughby qualified to become a dealer for the Pure Water, Inc. brand of water distillers.  He began selling water distillers on a part-time basis after that time.  The "Pure Water, Inc" company is located in Lincoln, Nebraska,   and they manufacture several models (various sizes) of water distillers.

     Lon responsibly wanted to help local "health-conscious" people in the Greenville, SC area learn about important water quality improvement issues for their drinking and cooking water. 

     In June 1981, Lon and wife Janie attended a national convention for the Pure Water, Inc. company (PWI) in Lincoln, Nebraska, where the PWI headquarters and their extensive manufacturing plant are located.  They produce several models of high quality stainless steel water distillers.

     During that convention, Lon and Janie obtained some very important life-changing education about serious health problems that can be cause by consuming a toxic chemical named fluoride - used in tooth paste, fluoridated drinking water, and dental fluoride treatments. 

     Lon and Janie were both able to attend a special educational seminar about fluoride because Lon was a dealer for the "Pure Water, Inc." brand of water distillers.  That special educational seminar about fluoride toxicity was available to any of the PWI dealers (and their spouse) at the convention as part of the scheduled elective convention activities. 

     The fluoride educational seminar was conducted by a highly skilled biochemist. (Dr. John Yiamouyiannis - pronounced Yam ou yan is) He had intentionally become an expert about fluoride usage and its toxicity.

    Dr. Y, as he was called by those who knew him, knew that fluoride was a highly reactive toxic chemical, so he made a competent detailed study of the affects of fluoride usage in drinking water for humans and for some typical animal species (cats, dogs, cows, sheep, etc.). 

     There are a number of places on Planet Earth where water wells have a significant amount of fluoride contained in the well water.  Some of those situations made it possible for Dr. Y to observe and study the long-term effects of fluoride usage for people and some animal species that had consumed "fluoridated water" for years as their drinking water. 

     Dr. Y. had been joined in some of that very important technical "chemical research" by Dr. Dean Burk, who had previously been the chief chemist for the National Cancer Institute.

     These two skilled high level chemist worked together on this very important evaluation project because they were both concerned about the wide-spread expanding actions of adding a fluoride type chemical to the drinking water of millions of Americans (in various cities in the USA).

     Several forms of fluoride are available in the marketplace and one of those chemicals was commonly being added to municipal processed water for many cities in America.  The most commonly used types of fluoride for fluoridating water supplies in America are hexafluorosilicic acid (90+ % usage) and sodium fluoride (less than 10% usage).

     The type of fluoride added to the municipal processed water for Greenville, SC is called hydrofluorosilicic acid.  A form of fluorosilicic acid is the most commonly used fluoride for municipal water supplies in the United States. (More than 90% usage, as shown above.)

Tooth Decay Rates Improvement Data

     The reported purpose of fluoridating municipal processed water in the USA is to reduce tooth decay for millions of AmericansDoes it in fact do that safely?  The honest answer is NO, it does not actually do that safely.  Statistical research data has been available for many years (in America and in other countries) to prove this situation convincingly. 

     Tooth decay rates in America have definitely decreased significantly in the last 60+ years, and that has casually been attributed by some dental and government authorities to the fluoridation of municipal water supplies in many major population areas. 

     However, a responsible evaluation of that situation shows that fluoridation of municipal water supplies was not the primary cause of that welcomed decrease in tooth decay rates.  Why not?  How can we determine that statistical outcome in a responsible, reliable manner? 

     Lots of reliable data showed that very similar reductions in tooth decay rates also occurred in large cities in America that did not choose  to fluoridate their drinking water during that same time period. 

     Lon studied the data available on the Internet for those situations, and he also studied the data available on the Internet for some European countries that did not fluoridate municipal water supplies.  They also had very similar reductions in tooth decay rates in the same time period.  So what was causing the reductions in tooth decay rates?

     The primary cause of the tooth decay rate reductions has obviously been better education about improving dental hygiene. This makes sense when one stops to think about this issue responsibly with an open mind. 

     People in America and many other advanced countries began taking better care of their teeth than had usually been done prior to the past 60+ years.  Most people had much better news communications than had been available before for educating the masses about dental hygiene. 

     More people were going to see their local dentist, and the dentist were doing a better job of educating their patients about dental hygiene.  Several helpful factors combined to enable improvements in dental hygiene in American and in many other countries, as shown convincingly by the data collected about dental cavity improvements in many locations in America and in many other countries. 

     You can find statistical data about tooth decay rates conveniently today at an American Website that we will link you over to in the next paragraph named

Fluoride Toxicity Concerns

     Many chemist know that fluoride is a highly reactive toxic poison.  Many advanced countries on Planet Earth wisely do not allow or permit their municipal water supplies to be fluoridated.  Fluoridation is quite common in America and England but not in Northern Ireland or Scotland. Fluoridation of municipal water has been solidly rejected by many European countries such as: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Sweden, and several other countries.  

     It is interesting to note that Americans drink more that 50% of the municipally fluoridated water that is consumed by people in all countries.  

     See the Important Notes below about visitors' efforts to conduct additional research for fluoride issues at Website

     Important Notes:  Select the Topics at the top of the Website Homepage titled Issues and then FAQ (frequently asked questions).  In some of the sub-categories, one can also select other topics - check it out because this is a very convenient way to find very important information.

     Fluoridating municipal water supplies is a contentious scientific debate issue, and many scientist have strongly opposed this fluoridation process for years for good reasons.  They know that fluoride is a highly reactive toxic poison - a member of the "halide" family of chemicals. 

     Some scientist have pointed out that fluoridating municipal water supplies provides a way for the phosphate fertilizer industry to get rid of a lot of their highly toxic fluoride waste products (that are expensive to get rid of when they are disposed of properly as toxic waste).  They developed a clever way to sell those toxic waste products as a cheap chemical to be used for fluoridation of municipal water supplies. Other industries that have fluoride toxic waste products do the same thing. 

     Another very important point of interest in this fluoridation debate subject is the fact that more than 99% of the municipal fluoridated water in the USA does not physically touch human teeth.  Theoretically, fluoride must come in contact with the tooth enamel in order to harden it. 

     As noted above, more than 99% of the fluoridated water in the USA cannot achieve the "alleged intended purpose" of reducing tooth decay rates because almost all of the deliberately fluoridated municipal water does not actually come in contact with the teeth of citizens. 

     Does this make good sense to anyone that has just a little bit of common sense?  Would you choose to use a method of adding fluoride to human lifestyles that has more than a 99% failure rate by design?

     Water is used for many things in various industries, and it is also used for flushing toilets, used for human baths, used for washing cars and washing clothes, watering lawns, washing hands, washing fruits and vegetables, washing windows, and used in water fountains, etc.  Does it make good sense to fluoridate all of that water in many American cities when less than 1% of the fluoridated water comes in contact with teeth? 

     When one responsibly studies the well-documented evidence involved with fluoridation of municipal processed water supplies, using an open and unbiased mind, the fluoridation of municipal water supplies in the USA is absurd and totally ridiculous - a heinous fraud upon the public

     There are powerful economic and political forces involved that have perpetuated this heinous healthcare fraud upon the American people for many years.  Lon believes this is one of the most harmful and dangerous healthcare type frauds ever perpetrated upon millions of Americans. 

     Many dentist in America have been effectively brainwashed to believe in and helpfully promote this very dangerous healthcare fraud

     Dentist in American have the college level science education that would make it easy for them to evaluate the serious fluoride controversy responsibly, but it appears that very few of them have taken time to make a responsible study of the scientific data that is readily available about the well-known documented chemical toxicity of highly reactive fluoride.

      As a result of an extreme level of technical incompetence in America, industrial toxic waste fluoride products have been added to the drinking water of millions of Americans for many years under the extremely fraudulent guise of protecting the teeth of adults and children.

     Most dentist apparently believed (swallowed "hook, line, and sinker") what they were taught about the fluoride issue (by dental authorities and maybe some government authorities) without making adequate efforts to responsibly evaluate the very serious fluoride controversy in America. 

     In June 1981, Lon and Janie Willoughby learned that Dr. Y understood that inadequate & incompetent chemical evaluation situation very well, and his very competent responsible chemical evaluation of the fluoride controversy caused him to very strongly oppose the fluoridation of municipal processed water supplies in the USA (and in other countries).

     As a result of that very important fluoride education, Lon and Janie started using a toothpaste that did not contain fluoride in 1981 (37 years ago), and they also avoided dental treatments using fluoride. 

     Dr. Y subsequently published a very important book about fluoride in January 1983 titled Fluoride - The Aging Factor.  Lon studied that book carefully, and he learned additional information about the serious harmful health effects that can happen to animals and people that consume water for many years that contains the toxic chemical named fluoride.

     Lon therefore became interested in helping his customers in the Greenville, SC area learn about the potential harmful health effects of consuming the fluoridated Greenville water, and using fluoridated toothpaste, and from absorption during dental fluoride treatments. 

     As explained above, Lon's initial education about fluoride began in 1981.  He continued that important education gradually over the years as he had opportunities to review more research information and technical data about this highly reactive toxic chemical.     

     Lon is likely the most knowledgeable person in South Carolina about the health dangers associated with consuming water containing fluoride, using fluoridated toothpaste, and the potential for absorption of fluoride as a result of fluoride dental treatments.

     You can still purchase Dr. Y's very important book about fluoride at, and there are now several additional books available at about the harmful health effects of fluoride toxicity

     We want to introduce you to another outstanding book about fluoride toxicity titled The Case Against Fluoride by Paul Connett, PhD, James Beck, MD, PhD, and H.S. Micklem, DPhil.  (Copyright 2010 by Paul Connett) 

     Dr. Y's book was published in 1983 so this later publication gives readers a 27 year update on the very important fluoridation controversy. The later book contains a lot of helpful updated information about the potential harmful health effects of consuming fluoride.

     Check into this as soon as possible; read some of the book reviewer's comments about books that strongly oppose the use of fluoride.  You can find this vital information in the book department at the Website.  Select the "book department" and then do a word search for fluoride books.  This is a very important healthcare issue, and all adults need to learn about fluoride toxicity as soon as possible (ASAP). 

     The first thing that Lon and Janie did in June 1981 to minimize their consumption of fluoride was to stop using a toothpaste that contained fluoride.  They learned that toothpaste without fluoride is usually available at health food stores.  Today (10/2018), when shopping on the Internet is available, toothpaste without fluoride is also available at Internet Websites for businesses that sell health store type products. 

     If the water that you routinely drink naturally contains fluoride, or contains added fluoride, that situation presents a much more difficult problem to overcome.  Most water filters will not reduce the amount of fluoride in drinking water.  That situation requires a special filter media that is designed to reduce the amount of fluoride in drinking water.

     This is especially true if the added fluoride is some form of the fluorosilicic acid (the most commonly used fluoride throughout the USA). 

     One can consider using a Reverse Osmosis System (RO) for purifying drinking water.  RO water processing systems can greatly reduce many different types of harmful chemicals, and heavy metals of various types, and other harmful substances from drinking water, including bacteria, fungus, mold, parasites, viruses and even extremely small viruses.

     Lon has since learned that the boiling temperature of fluorosilicic acid is the same as the boiling temperature of water molecules (212 degrees Fahrenheit - at sea level).  Consequently, this type of fluoride cannot be removed by the typical distilling action of a water distiller. 

     So what about the distilled water that one can buy in gallon jugs at grocery stores and drugs stores?  Does that water have fluorosilicic acid in it?  That will depend upon the raw water that was distilled - did it contain fluorosilicic acid?  If it did, the fluorosilicic acid is very likely still in the water because a water distiller by itself will not remove this chemical.  The boiling temperature of this commonly used fluoride is the same as water molecules - it is not substantially above the boiling temperature of water (212 degrees F), as it must be to remove the chemical by the "distilling action." 

    If you want to do some research about these chemicals, visit PubChem Open Chemical Database at https://pubchem.nchi,  You can do a simple word search for PubChem and easily locate this Website.

     SAFETY NOTES:  RO systems and some water filters are typically installed under the kitchen sink.  it is very important to understand that water leaks can develop over time in the small 1/4 Th inch diameter plastic tubing that is typically a component part of such installations. 

     A typical water leak can cause thousands of dollars worth of water damage quickly because full water pressure is usually inside the small plastic type tubing involved.  A Water Leak Detector can be installed under the sink to reduce substantially the potential damage from a water leak problem with a water filter or RO unit.  The Water Leak Detector is designed to turn the water pressure off quickly if a water leak is detected underneath the water filter or the RO system equipment. 

     Your local water quality technician will probably be knowledgeable about this potential water leak danger and about water leak detectors.  Lon Willoughby has been knowledgeable about those very important water quality related issues for many years.

Back To The Fluoride Controversy

     Lon has also learned that fluoride's toxic effects in the body can disrupt some very important DNA functions and can also be harmful to some of the enzyme functions in the body. 

     Lon understands that those harmful toxic effects may contribute to the high cancer rates that we have throughout America, wherever the drinking, cooking, bathing, and clothes washing water naturally contains fluoride, or in those locations where the municipal processed water has been fluoridated by adding a fluoride type chemical to the water. 

     Lon has also learned that industrial waste fluoride products that are commonly used to fluoridate municipal water supplies typically contain some other toxic chemical waste products also, including arsenic.  This very toxic chemical can also help cause cancer conditions and other very serious health conditions. 

     Some "government authorities" and "dental authorities" tend to ignore these potential toxic chemical effects because they claim that the toxic chemicals are diluted enough to not be a significant health hazard. 

     Does it make good sense to you for people to casually use fluoridated water for drinking, cooking, bathing, and clothes washing water, and also voluntarily use a fluoridated toothpaste, and maybe also get dental fluoride treatments at their local dentist, when responsible scientific research has discovered that very serious toxic effects may be occurring within the human body in multiple ways from fluoride's toxicity? 

     Lon and Janie say "NO, we will avoid fluoride wherever possible."  They stopped using a fluoridated toothpaste in June 1981, and they began using a Reverse Osmosis System many years ago to process the drinking and cooking water in their home. 

     NOTE:  An RO system is a slow filtration process so it is not suitable for processing the amount of water used for typical bathing in a home.  However, bathing water filters (tub or shower type bathing) are available that can greatly reduce the dangerous harmful chlorine and ammonia gases that can be breathed in a bath tub or shower environment.

     We can provide additional information about these very important and very valuable healthcare protective subjects for our Certified Qualified Visitors (CQV's).

Water Quality Issues In 1998

     By 1998, Lon had acquired a lot of knowledge about important water quality issues and about the benefits of improving the quality of drinking and cooking water with appropriate water processing equipment. He had 18 years of ongoing interest in water quality issues and 18 years of part-time work experiences with water processing filters and purifiers. 

     When the opportunity to purchase the herb shop business occurred in December 1998, Lon was able, ready, and also willing to share some of his very important and very valuable natural healthcare and wellness concepts knowledge with citizens in the Greenville area.  He believed the herb shop business could help him communicate with some local health-conscious people, and thereby help him accomplish some of his very important natural healthcare and wellness educational objectives.

     The herbal health store had 1250 square feet of floor space, very nice product display cabinets, and it had a very good location on Laurens Road - just one city block from the large Ford auto dealership.  Laurens Road is a well-known prominent four lane street (U.S. Hwy. 276), and the store was about four miles from the center of downtown Greenville.

     Lon sincerely wanted to help local Americans learn how to take better care of their precious natural health.  His many years of self-education about alternative health type natural healthcare and wellness concepts had enabled him to become very knowledgeable about these vital issues.

     In January 1999, Lon was at age 62, and his many years of life-experiences with a lot of people enabled him to understand that most Americans have not had sufficient education about natural healthcare and wellness concepts to understand how to take care of their precious natural health in a reasonably competent manner.

     Lon's many years of ongoing studies about alternative health type natural healthcare and wellness concepts enabled him to realize that most Americans needed some very important and valuable education about basic and fundamental natural healthcare and wellness concepts. He had already acquired a lot of education about that kind of specialized alternative health type healthcare and wellness concepts knowledge.

     Lon's willingness to share his vital natural healthcare knowledge with local citizens was the primary motivating factor for Lon and Janie to decide to purchase that herb store business operation in December 1998ABC of Health promptly opened for business on January 4, 1999

     Lon spent several thousand dollars to upgrade the store to a much more comprehensive health products store.  We still offered the broad range of herbal products as before (bottles of capsuled herbs), but we began offering many other health store nutrition supplement products (vitamin products, mineral products, protein products, etc.) and we also began offering some water filters, water purifiers, and air purifiers. 

     We were the only health store in the Greenville area that offered Lon's substantial level of knowledge about many alternative health type natural healthcare products and also natural healthcare educational services.

     Within three months we had tripled the monthly sales volume that had normally been achieved by the previous owner.  ABC of Health was off to a good start, but we were not making any profit yet due to our overhead expenses for having expanded our healthcare products inventory. 

     By fall season in 1999, Lon could see that our business was growing enough that we needed a larger product display area, and a better office facility, and we also needed a room where Lon could conduct healthcare consultations with some customers.   

     He also needed a classroom where he could begin teaching classes about natural healthcare and wellness concepts.  Lon knew that his extensive knowledge about these very important subject areas could enable our customers to improve their lifestyles substantially.

Year 2000 Economic Predictions


     However, we had to stay at this location for a while because there were serious dire predictions in the national news about major adverse affects that would likely occur when the year 2000 arrived.  There were very serious concerns that computers would be affected badly worldwide because some technical-minded computer smart people thought that computers in general would have great difficulty moving from the 1900's in dates to the 2000 date.  It was widely believed that this computer date transition problem would have serious effects on international commerce and affect the American economy in serious detrimental ways.

     Lon was very skeptical that those things would occur, but he decided to wait until January 2000 arrived to see what would happen in the USA economy due to major computer malfunctions and adjustment problems that were predicted to affect computers world-wide in devastating ways.

     Lon had already selected a suitable facility for us to move our health store to in February 2000 if those serious economic effect predictions did not occur during the first few days of January 2000

     Fortunately, the USA economy was not damaged severely as had been predicted.  We proceeded with our plan to relocate our health store during February 2000 to a store location on Wade Hampton Blvd., about three blocks south of Bob Jones University.  This location was about four miles from our Laurens Road health store. 

     Wade Hampton Blvd. is also a very busy four-lane U.S. Highway 29 that has about 40 thousands car traveling this street daily.  The Wade  Hampton Blvd. street is about ten miles long as U.S. Highway 29 goes from Greenville to the nearby town of Greer, SC, and this busy Highway  continues into the downtown area of nearby Spartanburg, SC. 

     It took Lon several weeks to get the new location ready for occupancy because some areas of the store facility needed to be repainted, and the carpeted floor area was in bad shape.  Lon hired a man to do the  repainting work, and he hired a local carpet company to remove all of the old carpet, and make several floor repairs, and then install the new carpet throughout the previously carpeted floor area.  All of that work, and several other important improvements were made before we moved. 

     We did mailings to notify most of our existing customers about our move (if we had their mailing address on file), and many of those customers quickly began coming to our new location.  We also began to get new customers that lived within a few miles of our new store location because we did some special advertising to reach those residents.

Our New Store Location - February 2000

     Although we now had a good classroom area, we found it very difficult to get people to attend the free natural healthcare and wellness classes that Lon tried to teach on a recurring basis.  Everyone seemed to believe that they did not need any additional natural healthcare education.

     We got along reasonably well at this second location, although we were still not making any profits on a monthly basis.  We just could not sell enough health store type products to provide a profit margin that could overcome our substantial monthly overhead costs.  Lon was still working 80 to 90 hours per week with no pay at all because we had no profits to pay him with.

     Unfortunately, some very serious facility problems developed with this location during year 2006 and those conditions were not resolved by the landlord in a reasonable manner over a period of months.  That  situation caused us to move our ABC of Health store again in February 2007

     Lon found a vacant store location that we could move to on the same street, and the same side of the street, just a few blocks from our current location.  This was a smaller store (1500 square feet of floor space), and we did not have a good consultation room or a classroom.  That was the best we could do at that time and still stay in that same general area as a convenience for our regular customers.  The fact that we did not have a classroom or a consultation room was not much of a handicap because very few customers had shown any interest at all in those features.

     Over the next 18 months, we encountered several unforeseen very serious facility problems at that store location which caused us to need to move our store again. 

     Lon was able to find a good location for us to move our health store to in nearby Mauldin, SC, the town where he and Janie had lived since November 1977. 

     We moved our store again during the last few days of December 2009, beginning the move the day after Christmas day.   The new location did have a consultations room and a classroom area, so Lon could resume his efforts to provide very important consultation services and also teach weekly classes about basic natural healthcare and wellness concepts.

     Some detailed information about our activities at this store will be provided below so our American citizen visitors can learn some very important information about the serious difficulties that we had in getting local people in the Mauldin, Simpsonville, and Greenville area to attend our free introductory level healthcare and wellness classes.

     The information below will also show how the independent health store businesses in America changed dramatically over the years.  Some of those changes affected health-conscious consumers adversely across America and those serious effects appear to be permanent changes. 

     We realize that some visitors may feel that they have no interest in reading about this "background information" but be patient and stay with us because we will present some very important healthcare information for health-conscious visitors about major changes in health store type businesses in America. 

     This information will help health products shoppers understand why these major changes occurred throughout most of America.  This special information may also help health-conscious shoppers learn how to cope more effectively with those major changes in the marketplace.

Why Things Changed A Lot

For Most Health Products Stores


      Health type stores used to be able to help their customers a lot by stocking many quality healthcare supplement products and by providing some very important free healthcare educational product information about various health store type products.  They would typically explain how selected products could help improve healthcare actions by customers. 

     Those days are gone forever and all visitors need to know why those days will not return.  Visitors also need to know what their options are now in the current marketplace for shopping for health store products. 

     The previous very helpful health store days will likely never return due to the strong trend toward deep discount prices for health store products by mass-marketing type business competitors.  They sell health store type products at deep discount prices, but they do not provide competent personalized nutritional help and counseling for their customers. 

     Today, each customer must know how to select the right products and must also know how to take their product selections for the best results. 

     Lon realizes that those special conditions are not likely to ever happen in America for most health store type product shoppers - unless someone develops a practical and sensible way to present that very important product information to those shoppers before they go to mass-marketer businesses to purchase health store type products. 

     How are America's health-conscious health products shoppers going to learn the very important health-products information that they will need to understand how to make good decisions about the nutrition type supplement products that they want to purchase?  How are they also going to learn how to take those products to obtain the best results? 

     There are some simplified basic instructions on the label of the bottle or other type container for each nutrition supplement product, one or two sentences, but those instructions cannot try to accommodate the individual healthcare conditions of hundreds of thousands of product purchasers.  They obviously cannot take into consideration the normal diet (food and beverages) that various purchasers will be consuming.

     The simplified basic instructions on the container label cannot take into consideration other nutrition supplement products that the purchaser may also be consuming at the same time of day, or at a different time of day, that may react with other products adversely.

     Those simplified container label instructions cannot also take into consideration any over-the-counter pharmaceutical drugs, or any medical doctor prescribed pharmaceutical drugs that the nutrition supplement product purchaser may be taking on a recurring basis (daily or weekly).

     The vital considerations identified above may be very important in some situations.  The relevelant point here is that the typical nutrition supplement product purchaser does not have adequate nutrition concepts knowledge to take any of these important considerations into account responsibly when they are purchasing nutrition supplement products or when they are taking nutrition supplement products.

Example Of Special Nutrition Considerations    

     We provide one important example of these considerations below. 

     A medical profession "nurse practitioner" that Lon was talking with was apparently somewhat depressed emotionally.  Fortunately, Lon Willoughby has developed the special evaluation skill of being able to look at both of a person's eyes casually while he is talking with the person and quickly determine whether or not that person appears to be depressed emotionally in a significant manner, or a very serious manner. 

     NOTE:  A "nurse practitioner" has had a lot of medical education and training that a regular medical profession nurse has not had, and they are competent to work very closely with a licensed medical doctor about numerous medical conditions and medical problem evaluation issues. 

     In this example situation, Lon could tell that the "nurse practitioner" appeared to be significantly depressed. (not severely depressed but significantly depressed)  Without stating that he had detected her state of depression by casually observing both eyes while talking with her very briefly (less than five minutes), Lon simply mentioned that a specific nutrition supplement product (readily identifiable product by name) could help people cope much more effectively with high stress levels.  He did not mention the word "depression" in their very brief conversation.

     Lon talked with that "nurse practitioner" briefly again a few days later, and she stated that she had gone to a nutrition store and had bought that product (nutrition supplement product).  She also explained that she initially took a capsule of the product with her evening meal (first dose of one capsule), and it apparently caused her to have a very difficult time trying to sleep that night.  She explained that she had tossed and turned most of the night and actually got very little restful sleep.  She asked Lon if he could explain why she had that very disturbed sleep situation.

     He explained that the product (an inexpensive product - about $16.00 for 60 capsules - enough for two full months at one capsule dose per day) is capable of activating brain functions substantially and can help people become more alert, have much more stress coping abilities, improve patience and understanding, improve memory and recall ability, etc.  Consequently, the product should be taken with the first meal of the day (and help the person cope more effectively with stressful situations throughout the day), rather than taking the capsule with the evening meal and then likely have difficulty sleeping restfully during the night.

     You see, with all of her nurse's education and training, and all of her advanced nurse's education and training (qualifying her to be certified as a "nurse practitioner"), she did not realize that it was very important to take the one capsule dose of that product in the morning with breakfast, rather than taking the product with the evening meal - as she had done.

     A little bit of common sense would have predicted that a product that can improve substantially brain functions for many hours should not be taken with the evening meal, but should be taken in the morning with the first meal of the day.  Lon Willoughby was probably the only healthcare practitioner in the entire Greenville, South Carolina area that understood well those very important circumstances and situations.

     That kind of advanced level nutrition knowledge cannot be placed on the product label in the very small space available for instructions, but that additional information can be provided by a very competent nutrition consultant such as a dietitian or a nutrition consultant or (a natural healthcare consultant and natural healthcare concepts educator - like Lon Willoughby).

     The company manager that is having that product bottled and is distributing that product for sale in thousands of store locations in America is likely not knowledgeable that the product is capable of performing those very important brain activation responses

     You see, this kind of special nutrition supplement product knowledge is not easily acquired because very few people in America know this specialized nutrition knowledge.  Medical doctors and medical nurses do not generally have this kind of specialized nutrition knowledge and neither do typical dietitians or nutrition consultants, and certainly not the sales clerks that work in chain type mass marketing deep discount prices stores.  (BJ's, Costco's, K-mart, Sam's Club, Target, Walmart, Vitamin Shoppe, etc.)

     After talking briefly with Lon Willoughby that day, the "nurse practitioner" chose to go to a local nutrition store later that evening and purchase that special nutrition supplement product because she realized to some extent that she was in fact somewhat depressed (as Lon had quickly detected). She likely read the product label instructions and learned that it simple stated "take product with food." 

     When she found no specific instructions about taking the product at a certain time of day, she should have had enough common sense and medical knowledge and medical system experience to evaluate that situation for herself in a practical and sensible manner, as related above. 

     Furthermore, Lon's had given her his business card, and she could have easily and quickly called him by telephone that evening to ask if there was any reason to take the product in a special way, such as taking the capsule in the morning with the first meal of the day, rather than taking the capsule with the evening meal (as she improperly chose to do with her evening meal.)

     The very important bottom line here is this:  taking some nutrition supplement products requires some specialized nutrition knowledge that will usually not be found on the nutrition product label because there is not enough space available on the product label to provide that special information.  The manufacturer or selling company has no way of knowing who will be taking the product, or what their healthcare situation is currently However, a competent nutrition consultant who actually talks with the product purchaser can make those evaluations. 

     For many years in America, that has been the standard accepted practice.  Independent health store owners or managers and/or their health store employees could frequently help nutrition product shoppers learn about very important product knowledge.

     In today's big discount prices chain stores, American consumers should not casually assume that it makes no difference how one takes a nutrition supplement product, as that "nurse practitioner" learned. 

     It is very important to consider that sleepless night situation occurred after she had completed all of her specialized nurse's education and training in the medical profession - and after she had acquired many years of very important experience in the medical profession. 

     Yes, it was just a careless irresponsible mistake in judgment on her part.  She should have thought about that situation in a professional manner, and she should have realized very quickly that a special nutrition supplement product that can enhance brain functions and emotional reactions substantially for many hours should not be taken with the evening meal.  It will likely interfere with normal brain sleep functions. 

     You see, with all of her medical profession education, training, and experience, the nurse practitioner still needed a natural healthcare nutrition consultation with Lon to get educated about those special healthcare situations and other related issues involved with coping more effectively with ongoing anxiety, despair, frustration, and depression. 

     Unfortunately, like most American adults throughout America, she did not choose to schedule an hour or two of very important natural healthcare education in a consultation session with a natural healthcare consultant like Lon Willoughby. 

     It is very important for visitors to realize that Americans (adults and teenagers and younger children) commit suicide by the thousands monthly in the USA when they should have contacted a natural nutrition consultant or a natural healthcare consultant (like Lon Willoughby) to see if they can educate them about any inexpensive natural nutritional product guidance that might help them cope more effectively with their feelings of anxiety, despair, frustration, heart break, and/or depression. 

     If visitors at this Website cannot find someone locally in their area to talk with about their emotional situations, they can Email our office about their situation, or telephone call us, and quickly set up a time schedule to talk with Lon Willoughby about their personal situation.   

     Years before that situation occurred with the nurse practitioner, Lon had helped many people learn how to cope much more effectively with emotional feeling like those related above. 

     He and Janie had also begun working on developing ways to help provide vital healthcare products education information to thousands of health-conscious health product shoppers in the upstate Greenville, SC area.  This is a very complex subject to help educate many Americans about, and Lon and Janie have made substantial progress in development of ABC of Health education programs that will contain very important information about some special natural healthcare products.

     The background information that we present below will also help visitors to this Website understand why Lon and Janie Willoughby were literally forced by circumstances to develop a new type of natural healthcare and wellness concepts education marketing plan - because  they still wanted to try to help thousands of Americans in the upstate SC area learn how to take much better care of their precious natural health.

     Visitors will learn herein that Lon and Janie did gradually develop a totally new natural healthcare education marketing plan (over a period of about 4 1/2 years).  We will explain that healthcare education plan later to help American visitors understand why our new marketing plan is the remarkable plan for the future of practical, responsible, and sensible natural healthcare and wellness concepts education for many thousands of American citizens living in the large upstate area of South Carolina. 

     Our remarkable education plan can work well for thousands of  American adult citizens throughout this state, and it can also work well for many American adult citizens living in most other states in America

     Lon and Janie are working together currently on developing very promising and exciting natural healthcare home-study education programs that can be used to educate many "qualified" American adult citizens living in the upstate area of South Carolina.  However, let's back up a bit and review how Lon and Janie Willoughby got to this challenging  natural healthcare and wellness concepts education vantage point.

Helpful Background Information

About Store Move To Mauldin, SC

      Lon and Janie moved to the city of Mauldin, SC in November 1977.  Our third store move (December 26-31, 2009) was to a good location in Mauldin, about seven miles from the previous location in Greenville, SC.  The new store location was very convenient for Lon and Janie; the store was just two miles from their home.

     This store facility had 3500 square feet of floor space that included a large products display area, an office area, and a private consultation room with a library area, a classroom area that could seat 50 people, and multi-stall female and male restrooms.  That restroom capacity was important because Lon planned to conduct weekly healthcare classes that might have 10 to 30 or more people in each class. 

     We also had a very good parking lot area that could park more than 50 cars close to our store front.  That capacity was very important for the healthcare classes that Lon planned to teach weekly.  However, the store facility needed a good bit of work, and Lon spent several thousand dollars making major improvements inside the store before we moved in.

     The store was in a shopping center area just two blocks from the center of the main business area of Mauldin, SC, and we were across the street from the Mauldin Post Office (four lane U.S. Hwy. 276).  This heavily traveled highway is named "Main Street" as it goes through the downtown area of Mauldin (about 23,000 residents). 

     We opened for business here on January 04, 2010, and we got off to a good start during the first few months because we had notified most of our customers by mail about our store move.  (If we had their address.)

     Our new store location was about seven miles away from our previous store location, and we had some regular customers that traveled 6, 10, 15, 20 or more miles to visit our new store facility.

     One of our previous customers traveled about 65 miles to come into Greenville about once each month, and he continued shopping with us at our new location.  He liked our new store, and he continued to typically purchase about $200 worth of nutrition supplement products on each monthly visit. 

     He would usually chat with Lon for a while about healthcare issues and various nutrition supplement products.  He liked the very helpful information that Lon provided with his substantial healthcare products knowledge and his healthcare and wellness concepts knowledge.

     Some of our previous customers continued doing business with us at our new location because they liked the very helpful educational services that we still offered with free helpful information about the products that they considered purchasing, or the products that they did purchase.     

     We were the only health store in Mauldin, and we began getting about 15 to 25 new customers each month for the first year or so.  However, we also had several major competitors that were only four miles away from our store in Mauldin, and their competition continued reducing our product sales volume monthly as the months went by (this had been happening gradually during the past ten years). 

     There was an ongoing growing amount of deep discount prices that were being offered by local Greenville area stores.  We had many local competitors such as B.J.'s, Costco, K-Mart, Sam's Club, Target, Vitamin Shoppe, Walmart, and many major grocery stores and pharmacy drug storesThose stores were selling many health store type nutrition products at deep discount prices - prices close to our wholesale purchase prices.  We could not compete with those deep discount prices.

     During the next few months, we saw that we were gradually losing more customers due to the Greenville area stores listed above that were selling health store type nutrition products at deep discount prices.

     We also had a Kmart store just three blocks away from our store, and Mauldin had three major grocery stores within three blocks of our store.  They were also selling heath store type nutrition products at discount prices.  Three pharmacy drug stores were within three to six blocks of our store location.  All of those stores were selling health store type products - and they were typically selling them at discount prices.  

     Our advertising costs increased our overhead costs and they continued to be substantially more each month than the profits being made from our gradually diminishing monthly product sales. 

     We had about four thousands dollars of monthly loan payments, and we still had some contracted phone book yellow pages advertising costs monthly ($400+), along with our other regular operating costs (employee pay, monthly lease payment cost plus our utility bills - electric, gas, water and sewage bills, etc.).

     Our monthly product sales volume had been diminishing gradually over a period of about ten years due to the local large chain type stores that were selling many health store type products at deep discount prices.  We identified some of those mass-marketing chain type stores up above.

     We were also affected adversely by more competition from the Internet type businesses selling health store type products.  More and more of our regular customers were getting computers, tablets, and/or smart phones and learning how to shop on the Internet for deep discount prices on health store type products with free shipping for most orders.  That was a steadily increasing form of serious competition for our healthcare and wellness store. 

    We had hoped that our classroom facility and our weekly introductory level free natural healthcare and wellness concepts education classes would bring some new people into our store on a weekly basis and give them an opportunity to see and understand what our healthcare and wellness store facility could do for them - to help them live a better life. 

     Unfortunately, our regular customers and the local people living nearby that we advertised to showed no interest at all in attending our free weekly healthcare education classes.  That situation did not get off to a good start, as we had hoped for, and as we had planned for.

     It looked like our occasional customers and people in the local area were not seeing our multiple advertisements about our weekly free healthcare and wellness classes, or they were not interested in attending the free healthcare and wellness education classes that we advertised.

     Lon sincerely wanted to help local customers and other local people by educating them about some of the remarkable healthcare benefits that can be obtained from healthcare and wellness concepts knowledge.

     Unfortunately, it appeared that thousands of local people living within one, two, or three miles from our health store did not see any of our advertisements about our weekly free health classes, or they had no interest in being educated about some of our natural healthcare and wellness concepts in one of our weekly free introductory classes.  That situation occurred again and again, week after week, and month after month, during our first two years in our Mauldin store location.

     After those first two years, It had become clear that our new classroom capability had not been beneficial to our health store operation - as Lon and Janie had hoped it would be.  We stopped wasting thousands of dollars per year advertising about free healthcare classes.

     The free classes that we had offered weekly had not been effective at all in bringing new people into our store weekly, as we had hoped for when we moved to this new store location in late December 2009

     ABC of Health had advertised weekly with a color display ad (picture ad) in our local weekly newspaper that was distributed free throughout the Mauldin and nearby Simpsonville area to more than 40,000 homes. 

     We also advertised in the yellow pages of the AT & T phone book for the major metropolitan area of Greenville, SC. (70,000+ homes)

     We also advertised monthly in a local health type magazine that was distributed throughout the Greenville area to about 400 businesses that offered the health magazine as a free magazine for health-conscious customers. 

     All of that advertising may have helped somewhat with our product sales volume, but it did not seem to help at all with promoting interest in our free healthcare and wellness classes.  Either the local people did not see any of our reoccurring advertisements about our free natural healthcare and wellness concepts classes, or they had no interest in attending one of our free classes that we advertised as a weekly event during the first two years that we were located in Mauldin, SC. 

     People did not call our store number to inquire about our free classes or to responsibly reserve a seat in one of our weekly free introductory healthcare and wellness concepts class offerings

     We also mailed out customized picture type postcards to many known customers about our weekly free classes, but we got no response from those customers about reserving a seat in one of our free classes

     We had almost no response and interest shown in our free healthcare class offers for two full years of advertising in several prominent advertising media in the local area.  After two years of our continued expensive advertisements, we stopped spending many thousands of dollars each year for those apparently ineffective advertisements.

      The competition in the local Greenville area had gotten much worse for our health store operation gradually over the years.  More and more of our usual customers were leaving us because they had started shopping at some of the local big chain type mass-marketing stores that were selling many health store type products at deep discount prices.    

     In other words, several local major mass-market type stores were selling somewhat similar health store type products at discount prices - not the same brand of quality products that we offered for sale, but similar types of health store products.  Their discounted sales prices were about the same prices that we were having to pay to purchase products wholesale to sell in our ABC of Health store.  It was therefore not possible for us to compete with their deep-discounted prices.

     That local area competition had reduced our healthcare and nutrition products sales volume a lot because we could not afford to compete with the deeply discounted prices offered by those big mass-marketer type local competitors.  Our ABC of Health sales volume per month had been reduced gradually over the years down to about one third to one fourth of the sales volume that we had developed during our first two years in business (1999 and 2000).

     Some of our previous customers were now shopping on the Internet for deeply discounted prices with free shipping for most orders.

     We could not make any store profit at all due to our diminishing sales monthly compared to our increasing overhead expenses (due to our gradually increasing loan payments).  Our diminishing sales had been going on gradually for about 10 years, and the competition factors shown above had been getting worse gradually for our health store operation.

     We eventually learned that most companies that we purchased products from (for resale) had special deep discounted wholesale prices that the big chain type businesses, and the large well financed Internet businesses, were able to get with their much larger wholesale purchases of health store type products (for resale). 

     We learned that our wholesale prices were considerably higher prices than the special discounted wholesale prices that the large chain type stores were getting with their much larger orders with the wholesale product distributors/suppliers.  That situation made it impossible for us to compete with their deep discounted sales prices for somewhat similar  products that we were trying to sell in our independent health store. 

     Many years went by before we learned about the special discounts  routinely occurring for those large product orders.  No one had informed us that those special discounts were available from the major product suppliers that we purchased products from (to sell in our store).  We had been perplexed about how the large chain mass-marketing type stores could afford to offer their big discounts to normal retail prices. 

    We finally learned that their discounted wholesale prices were 25% to 35% less for their large wholesale product purchases than we were paying for our smaller product purchases.  Those large special discounts in their wholesale prices were due to the larger total amount of their  wholesale product purchases for each separate order amount.

     The large chain stores could purchase products in large bulk orders for multiple stores in one order, and they could then deliver those health type products to their multiple store locations (BJ's, Costco, Kmart, Sam's Club, Target, Vitamin Shoppe, Walmart, etc.)

    Consequently, we were caught between a rock and a hard place so to speak.  It was impossible for us to compete with the discount prices being offered by the numerous large chain type stores listed above.

    In addition to those very difficult competition situations, over the years, we had also been competing with 12 independent health stores in the Greenville area, and also competing with eight GNC health stores, and we were also competing with two very large major corporate health food stores - Earth Fare and Whole Foods (very large high quality stores).

    All of that local competition was further impacted a lot by several Internet nutrition products sales businesses that had started selling many health store type products at deeply discounted prices  

    The marketplace had changed a lot in recent years with the rapidly growing use of computers, tablets, and smartphones that enabled many of our former customers to shop for health store type products at deeply discounted prices at several Internet health products type businesses.

    Those Internet businesses did not have the expensive overhead operating costs involved with having a physical health store location.  They were staffed to take telephone sale orders and Internet sale orders and then ship those health products from their products storage area. 

    Like the local large chain type businesses that were selling products at deeply discounted prices, those Internet businesses did not have the substantial overhead expenses of being staffed with store employees who were knowledgeable about hundreds of nutrition and healthcare type products and also knowledgeable about many health conditions.

    Those discount price situations were gradually forcing thousands of small health product stores to go out of business throughout America.   Like ABC of Health, those small health stores did not have sufficient purchasing power to qualify to obtain the special deeply discounted wholesale prices that were available to big mass-marketing retail stores that could make large enough wholesale purchases of health store type products to qualify for those much lower cost wholesale prices. 

   That purchasing situation enabled the multi-million dollar mass marketing type local discount prices businesses identified above, an